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Technology Mapping

We at Polaris, offer our clients personalized consulting service in mapping the latest in technology market trends to meet their key organizational requirements. This is done through our market intelligence repository which provides in-depth technology insights to adeptly match the client’s requirement with the market opportunity.

Growth Strategy Development and Implementation:-

The highly-competitive markets demand for implementation of extensive research methodologies and competent strategies that would ensure sustainability of organizations in the market. In order to cater to this, we at Polaris provide our clients consulting in developing and implementing effective growth strategies that include comprehensive industry analysis and competitive landscapes that enable them to leverage new key opportunities.

Marketing Strategy Consulting

For organizations aiming towards achieving sustainable growth, it is imperative that they match the ever-changing trends in technology landscape, and competently launch innovative solutions to stay relevant in the market and to the customer. We at Polaris, address this needs of our clients by presenting them with effective marketing strategies with focus on deeper market intelligence.

Mega Trends Ideation

As part of consulting offerings, we at Polaris provide our clients with advisory functions on rising technology and market trends, impact of emerging technologies, and in researching trends across multiple industrial markets and region-based emerging trends so as to maximize their market opportunities.

Organizational Development

Aligning market functions with business process transformations has become the key requirements among organizations. Our adept research and consulting teams collaboratively provide our clients with value driven insights, elaborate vendor share and organization analysis, and value chain analysis to drive sustainable organizational development.

Growth Capability Benchmarking

The demanding market scenarios tend to have organizations over-diversify from their core offerings, thereby leading to fall in competitive advantage in the market. At Polaris, our consultants assist our clients in developing a sustainable business development growth plan that helps them leverage their core strategies. This growth capability is benchmarked by our consultants basis how companies score in the in-depth assessments, their abilities to foster innovation, and effectively they can drive innovation within the organization.

Emerging Technologies/Niche Markets/Niche Segment Analysis

Apart from notably maintaining a repository on mature market performance and assessments, we at Polaris keenly study the impact of emerging technologies, niche markets, and niche market segments have over the existing markets.  Also, we provide our clients insights on industry dynamics (drivers and challenges), technology outlook, regional analysis and other perform-based metrics to gain new business opportunities for our clients.

Best Practices Analysis

To help our clients gain a competitive advantage in the business markets, we at Polaris offer customized consulting service which includes frameworks, process outlines and guidelines for marketing functions based on the best practices present across the segments of industry, technology and region among various others. Our consultants ensure that our client’s our provided with deeper insights on real-time basis pertaining to the best practices.

Go-To-Market Strategy

Identifying new business opportunities through market intelligence plays a vital role for every organisation’sprosperity business. To enable our clients achieve this, we at Polaris work closely with the clients to align their go-to-market strategies with their business models and propositions. As part of the consulting service, our consultants understand the clients’ business value chain, and study aspects regarding taking new offerings to the market; depending on this we provide actions to enhance and drive go-to-market efforts.

Strategy & Growth (Horizontal & Vertical)

In order to leverage maximum profitable growth in the market, it is important for an organization to build effective innovation strategies. We at Polaris, offer our clients with successive updates on how they should modify and boost their business and market strategies in accordance to the shift in trends across both vertical and horizontal technology/industry markets.

End User Analysis

As part of end user analysis, our consultants help identify the granular needs of the clients and offer customized solutions as per their needs. This service includes requirement and perception mapping, factors influencing product/ service offering selection, evaluation techniques in vendor selections, and satisfaction level for offerings among other services.

Pricing Intelligence

For any organization, efficiently designed and analyzed pricing plans help them gauge their market value proposition better. At Polaris, we offer our clients our expertise in studying competitor pricing, monitoring the trends in pricing models, and forecasting the pricing strategies. We also provide a pricing benchmark in accordance to the best strategy practice.