Digital Signage Market Size Worth $ 51.07 Billion By 2032 | CAGR: 7.8%

The global digital signage market size is expected to reach USD 51.07 billion by 2032, according to a new study by Polaris Market Research. The report “Digital Signage Market Share, Size, Trends, Industry Analysis Report, By Display Technology (LCD, LED, Projection); By Type; By Component; By Installation; By End-Use; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market for digital signage has been steadily growing, driven by the rising demand for personalized and interactive customer experiences. As e-commerce and online shopping continue to thrive, businesses are looking for ways to replicate the personal touch of physical stores. Digital signage has emerged as a powerful tool for engaging customers and providing tailored experiences by presenting them with captivating content. By collecting customer behavior and demographic data, companies can use digital signage to display relevant messages, promotions, and recommendations in real-time, customized to each individual. This enables businesses to create targeted and meaningful content that caters to customers' preferences and needs, resulting in improved customer satisfaction, greater engagement, and increased sales.

The increasing need for customers to access detailed and easy-to-understand product information leads to a higher adoption rate of digitized signage. Moreover, there is a growing demand for digital technology in education. In March 2022, ViewSonic Corp., a global visual solutions provider, demonstrated its latest educational technology called myViewBoard Sens at the BETT show. This technology is equipped with artificial intelligence features that enhance student participation and promote well-being in the classroom.

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The market has experienced significant growth in recent years and is expected to continue expanding due to increasing demand for personalized customer experiences. Advanced technologies such as AI, IoT, and AR are being adopted to enhance customer engagement by gathering data on behavior and preferences for customized content. The COVID-19 pandemic has accelerated the adoption of digital signage for contactless communication of important messages and safety protocols, and outdoor digital signage is being used more for advertising and promotion. Additionally, cloud-based solutions are becoming more popular for their flexibility and scalability, enabling businesses to manage and update content remotely in real time.

Digital Signage Market Report Highlights

• LED segment has dominated the global market in 2022 and will continue its dominance over the projected period. LEDs are now widely recognized as a standard product that delivers superior display quality. Manufacturers are prioritizing the production of flat, larger, brighter, and slimmer displays using LED technology.
• Video screens segment holds the highest revenue share of the market due to increase in the indoor and outdoor adoption of video screens.
• Hardware segment is expected to hold the highest market share because digital signage displays made up of by utilizing hardware and software components for control the display content.
• Outdoor segment is expected to hold significant market shares of the market due to increased in the demand for the outdoor digital signage displays in various places such as outside malls, open auditorium, sports, events, concerts.
• North America is anticipated to hold the largest market share during the forecast period. The adoption of digital signage displays in various sectors such as transportation, healthcare, and hospitality.
• The global key market players include ADFLOW Networks, BrightSign, LLC, Cisco Systems, Inc., Intel Corp., KeyWest Technology, Inc., LG Electronics (LG Corp.), Microsoft Corp., NEC Display Solutions, Omnivex Corp., Panasonic Corp., SAMSUNG, Scala Digital Signage, and Winmate Inc.

Polaris Market Research has segmented the Digital Signage market report based on display technology, type, component, installation, end-use, and region:

Digital Signage, Display Technology Outlook (Revenue - USD Billion, 2019 - 2032)

• LCD
• LED
• Projection

Digital Signage, Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Digital Posters
• Kiosks
• Transparent LED Screens
• Video Screens
• Video Walls

Digital Signage, Component Outlook (Revenue - USD Billion, 2019 - 2032)

• Hardware
• Software
• Services

Digital Signage, Installation Outlook (Revenue - USD Billion, 2019 - 2032)

• Indoor
• Outdoor

Digital Signage, End-Use Outlook (Revenue - USD Billion, 2019 - 2032)

• Banking
• Corporate
• Education
• Healthcare
• Retail
• Transportation
• Hospitality
• Government
• Others

Digital Signage, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia

• Latin America

• Argentina
• Brazil
• Mexico

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa