Growing Consumer Preference Towards Plant-based Protein

Growing Consumer Preference Towards Plant-based Protein

Pea protein is made from whole yellow peas, having high in protein and other muscle-building ingredients. Dry pea protein is a natural supplement created by extracting soluble pea protein from yellow split peas. It contains all of the essential amino acids that the body needs to function properly. It helps increase blood circulation and helps in weight loss, muscle maintenance, and blood sugar regulation.


Pea protein is a major source of iron. It's used to boost the protein content of foods such as smoothies and shakes, and it's naturally vegan and hypoallergenic, making it a good choice for almost any diet. Nine basic amino acids that the human body cannot manufacture are found in pea protein. Texturized vegetable protein has gained popularity as a result of the growing "free-from" trend, as it is fat-free and cholesterol-free, influencing demand for texturized pea protein.


Major Dynamics of Pea Protein Market

Pea protein demand has risen in recent years as a result of increased health consciousness, numerous health benefits, and increased demand for meat protein substitutes, propelling the development of pea protein. Furthermore, factors such as the growing trend of using pea protein in various products, steady growth in the food and beverage industries, increased demand for organic-based foods, and advances in protein-based products have contributed to the global market's rapid expansion. Food producers are focused on capturing new markets as customer interest in plant-based protein options grows.


Increasing Application Scope of Pea Protein

Pea proteins are widely used in the nutrition and health industries, where their functions are most needed. People's changing lifestyles cause a variety of diseases as a result of poor nutrition. Pea protein improves brain health, eye health, heart health, muscle mass, weight control, and athletic efficiency when added to health supplements. Increasing aging population, growing the health and wellness trend, and rising prevalence of diseases fostering its use in nutrition and health supplements.


COVID-19 Impact on Pea Protein Market

There is increasing demand for food ingredients such as pea protein globally during the pandemic and post-pandemic situations. However, Coronavirus (Covid-19) has had a significant effect on the food and beverage industry, changing the nature of the whole environment, including raw material suppliers that supply food ingredients.


Regional Scenario for Pea Protein Market

With the largest market share, North America dominated the global pea protein market. The pea protein market in the region is expected to rise due to an increase in the importance of a flexitarian diet among the majority of the population in countries such as the U.S. as a result of growing concerns about cardiovascular diseases linked to red meat consumption. The use of pea protein as a texture improving agent in meat processing is increasing due to better manufacturing and meat-producing facilities. Increasing venture capital investments and the presence of major manufacturers support the Asia Pacific market's growth.


Deep-dive Insights on Pea Protein Market by Polaris Market Research:

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