Point of Purchase (PoP) packaging is generally used in the retail industry to present various items attractively and appealingly. A well-designed and implemented corrugated PoP packaging approach helps a buyer make a purchase decision because the packaging can be innovative and provide key selling points regarding the displayed product’s features. Counter-top displays, leaflet dispensers, and even charity box displays are some of the examples of widely popular packaging solutions.
Product packaging can be creatively crafted and strategically positioned to boost sales value and help retailers meet their sales goals. Because of the introduction of standardized marketing campaigns at these stores, there is a growing acceptance of point of purchase packaging in organized retail stores such as Tesco, Walmart, and D-mart. Since these displays attract continuous attention from buyers, point of purchase packaging often aids store owners in clearing out old stock.
Key Drivers for the Point of Purchase Packaging Market
Increasing organized retail market in emerging economies fostering the overall development of the global point of the purchase packaging market. Multiple marketing platforms are available, including television, digital, billboards, and newspaper ads. The growth of the middle-class population, combined with growing per capita disposable income, is expected to fuel demand for organized retail. The PoP packaging market is primarily driven by the rise of the e-commerce industry worldwide. The global e-commerce sector is expanding as a result of technological advances and increased consumer adoption, which in turn fueling the market growth.
Foreign direct investment in the retail sector is now permitted in several developing countries. This is expected to result in a well-established retail industry, especially in developing economies, which will boost counter PoP sales in the coming year. Furthermore, marketers are discovering that in-store marketing is a cost-effective marketing and branding tool. Via specially made counter PoP displays, brand owners are looking to raise their budget for branding and promotion. All of the above factors are working in the favor of the point of purchase packaging market.
Regional Developments for Point of Purchase Packaging Market
PoP packaging is in high demand due to the global demand for cost-effective merchandising solutions. Retail giants such as Walmart, Costco, Kroger, and others are well-established in developed countries such as the United Kingdom, the United States, Canada, Germany, and other European countries, so these are likely to be among the top end-users of packaging solutions.
The demand for consumer durables and fast-moving consumer goods in the Asia Pacific is expected to provide lucrative opportunities for the point of the purchase packaging market. This rise can be attributed to the growing buying power of the urban working class. Furthermore, the expanding retail network in the Middle East and Africa is expected to provide a broad customer base.
Leading Participants in Point of Purchase Packaging Market
The participants in the industry compete primarily based on product differentiation and services provided. While small and medium-sized businesses have relied on competitive pricing and local availability as key tactics, large-scale businesses have taken advantage of their global reach and full leverage over the supply chain. Some of the major players present in the point of purchase packaging market include Georgia-Pacific LLC, FFR Merchandising, Menasha Packaging Company, Sonoco Products Company, Smurfit Kappa Display, Felbro, Inc., and WestRock Company.
Deep-dive Insights on Point of Purchase Packaging Market by Polaris Market Research: https://www.polarismarketresearch.com/industry-analysis/point-of-purchase-packaging-market/request-for-sample