Alcoholic Beverages Market Size, Growth, Forecast, 2024 - 2032
Alcoholic Beverages Market Size, Growth, Forecast, 2024 - 2032

Alcoholic Beverages Market Share, Size, Trends, Industry Analysis Report, By Type (Cider, Perry & Rice Wine, Wine, Beer, Spirits, Hard Seltzer, Others); By Distribution Channel; By Region; Segment Forecast, 2024 - 2032

  • Published Date:Feb-2024
  • Pages: 116
  • Format: PDF
  • Report ID: PM1941
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The global Alcoholic Beverages market was valued at USD 2,360.49 billion in 2023 and is expected to grow at a CAGR of 3.1% during the forecast period.

The increase can be attributed to the rising consumption of premium beer in developed economies like the U.S. and the U.K. The demand for alcoholic beverages, including beer, wine, and dark spirits, is on the rise. Additionally, the increasing popularity of pubs, bars, and restaurants is expected to contribute to market growth. The industry is driven by the growing appreciation for the distinctive flavors of beers that support digestive health.

Furthermore, the increasing interest in artisanal spirits in emerging economies like China and India is expected to drive the expansion of the alcoholic drinks market. An upcoming opportunity lies in the growing demand for affordable value-added hard seltzer products. However, the market faces a challenge due to the growing preference for non-alcoholic beverages. Currently, major players are concentrating on introducing cordials and liquors with reduced alcoholic content to prioritize human health.

Alcoholic Beverages Market  Size

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The alcoholic drinks market is experiencing renewed growth with substantial investments from leading U.K.-based players in acquiring high-quality Scotch whisky products. Key Alcoholic Beverages market players are sourcing top-tier cider, perry, and rice wine to meet the increasing demand. The U.S. market is witnessing a surge in interest for lower-calorie beer supplements, contributing to the industry's expansion. An upcoming opportunity lies in the rising demand for value-added, cost-effective hard seltzer products. Despite these positive trends, challenges include the hindrance posed by the growing preference for non-alcoholic beverages and the considerable capital and time investments required for new businesses in the alcoholic drinks industry. The market is also impacted by health-conscious consumers, limiting overall growth. To address health concerns, major players are introducing cordials and liquors with lower alcoholic content, aligning with the ongoing trend of expanding consumer bases. Additionally, strategies like the "Quarter Strategy," as employed by key players like the Asahi brand, involve offering free beer with every twenty-bottle order through liquor stores to maximize market share.

Alcoholic Beverage

Industry Dynamics

  • Growth Drivers
  • Rising disposable income is fueling increased alcohol consumption among young adults, contributing to market growth.

The surge in spending on alcoholic beverages is notable in various developing economies, including China, India, Singapore, and Indonesia, driven by the expanding young adult workforce. According to the Organization for Economic Co-operation and Development (OECD), a slight increase in alcohol purchases has been observed in some countries, such as the U.K., where total alcohol beverage duty receipts rose by 4.5% from April to October 2020 compared to the previous year. Moreover, consumers' drinking frequency has shown an uptick, with 43% of individuals in 11 countries reporting increased drinking frequency in 2021. The trend extends to increase at-home consumption, marked by substantial growth in retail and online sales. With the global economy on the rise and robust growth in developing economies like India, Brazil, and China, disposable income is expected to increase, leading to heightened purchases of premium alcoholic beverages. Consequently, the escalating alcohol consumption among young adults, fueled by a rise in disposable income, is a significant driver of market growth.

Report Segmentation

The market is primarily segmented based on type, distribution channel, and region.

By Type

By Distribution Channel

By Region

  • Cider, Perry & Rice Wine
  • Wine
  • Beer
  • Spirits
  • Hard Seltzer
  • Others
  • Supermarkets
  • Liquor Stores
  • Grocery Shops
  • Internet Retailing
  • Pub, Bars & Restaurants
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Type Analysis

  • The Beer segment held the largest revenue share in 2023

The segment offers a varied selection of ales, German-style altbiers, and the conventional special bitter type of beer. The expected rise in popularity of California common beer is poised to stimulate market growth in the upcoming years. Furthermore, the increasing request for Belgian-style Flanders to provide B-group vitamins will contribute to the sales of the beer segment over the forecast period.

The hard seltzer category is poised to achieve the most significant growth rate in the alcoholic drinks market during the forecast period. This is linked to the growing popularity of Arctic Chill Ginger-Lime Hard Seltzer in Europe. In the U.S., the increasing trend of Bud Light Seltzer Strawberry is satisfying the demand for fruit-flavored alcoholic beverages. The Orange Guava Hard Seltzer is anticipated to enhance sales in the spirits segment throughout the assessment period.

By Distribution Channel Analysis

  • The Liquor Stores segment accounted for the highest market share during the forecast period

The ongoing urbanization in emerging economies is set to establish a well-connected network of liquor stores. The increasing inclination of consumers towards embracing Western culture is anticipated to drive the growth of the alcoholic drinks market. Domestic liquor stores, offering a diverse range of alcoholic beverages at competitive prices, are poised to contribute to segmental growth. Supportive initiatives undertaken by various governments globally to streamline liquor licensing processes are expected to propel market growth.

The internet retailing segment is expected to experience the most rapid growth throughout the forecast period. This is attributed to suppliers' heightened focus on adopting advanced e-commerce trading technology. Internet retailing facilitates doorstep liquor delivery, contributing to market growth. The rising demand for super-premium wine products via e-commerce portals is a key factor driving market expansion. The proactive measures taken by private firms in the U.S. to meet the demand for alcoholic beverages through e-commerce platforms are further propelling market growth.

Alcoholic Beverage Seg

Regional Insights

  • North America dominated the largest market in 2023

The market is expected to grow due to the increasing demand for refined malt Scotch whiskey in the U.S. and Canada. The rising trend in the U.S. to embrace classic brands of alcoholic beverages, such as Arnold Palmer Spiked Half & Half, Bergenbier, and Burgasko, is poised to contribute to market growth. Furthermore, the financial support provided by private firms in Canada to acquire premium alcoholic beverages is anticipated to enhance market growth.

In the Asia Pacific, the alcoholic drinks market is expected to experience the fastest CAGR. This growth can be attributed to the increasing demand for agave-based spirits in emerging economies such as China and India, meeting the rising demand for alcoholic beverages. The emerging trend in India of consuming local spirits like Black Label, VAT69, and McDowell's whiskey is driving market growth. The increasing adoption of beer, gin, and tequila flavors in China is expected to exhibit the fastest growth rate during the forecast period.

Alcoholic Beverage Reg

Key Market Players & Competitive Insights

The market is characterized by intense competition, with established players relying on advanced technology, high-quality products, and a strong brand image to drive revenue growth. These companies employ various strategies such as research and development, mergers and acquisitions, and technological innovations to expand their product portfolios and maintain a competitive edge in the market.

Some of the major players operating in the global market include:

  • Anheuser-Busch InBev SA/NV
  • Asahi Breweries Ltd.
  • Bacardi Limited
  • Beam Suntory Inc.
  • Carlsberg A/S
  • Constellation Brands Inc.
  • Diageo Plc
  • Molson Coors Brewing Co.
  • Pernod Ricard SA
  • United Spirits Ltd.

Recent Developments

  • In November 2022, Diageo recently acquired Balcones Distillery, a Texas-based craft distillery renowned as one of the leading producers of American Single Malt Whiskey in the country.
  • In October 2022, Bacardi has launched Legacy, a whisky produced in India, as part of its business strategy to establish a discounted price category for its customers in the Indian market.

Alcoholic Beverages Market Report Scope

Report Attributes


Market size value in 2024

USD 2,423.51 billion

Revenue forecast in 2032

USD 3,109.52 billion


3.1% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2032

Segments Covered

By Type, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.



The global Alcoholic Beverages market size is expected to reach USD 3,109.52 billion by 2032.

The top market players in Alcoholic Beverages Market are Anheuser-Busch InBev SA/NV,Asahi Breweries Ltd.Bacardi Limited Beam Suntory Inc. Carlsberg A/S

North America is the region contribute notably towards the Alcoholic Beverages Market.

The global Alcoholic Beverages market was valued at USD 2,360.49 billion in 2023 and is expected to grow at a CAGR of 3.1% during the forecast period.

The key segments in the Alcoholic Beverages Market are type, distribution channel, and region.