Beta Carotene Market Size, Share & Growth Outlook 2024-2032
Beta Carotene Market Size, Share & Growth Analysis Report, 2024-2032

Beta Carotene Market Share, Size, Trends, & Industry Analysis Report By Source (Natural and Synthetic); By Application; By Region, Segment Forecasts, 2024 - 2032

  • Published Date:Jan-2024
  • Pages: 116
  • Format: PDF
  • Report ID: PM1555
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The global beta-carotene market was valued at USD 529.76 million in 2023 and is expected to grow at a CAGR of 4.2% during the forecast period.

Beta-carotenes are natural pigments found in plants that give them their characteristic colors. They also act as antioxidants. This pigment is part of the carotenoid family and is used in various industries, including food and beverages, pharmaceuticals, dietary supplements, personal care, cosmetics, and animal feed. Beta-carotene can be obtained naturally from sources such as algae, fruits, vegetables (carrots, sweet potatoes, pumpkins, spinach, and plums), fungus, palm oil, yeasts, bacteria, and microorganisms.

Beta Carotene Market Size

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For natural sources, beta-carotene is obtained through solvent extraction methods or biological production methods, followed by a purification process. New technologies are being developed to synthesize beta-carotene through genetic engineering. The value chain of beta-carotene includes raw material procurement, manufacturing processes, distribution, and the end-use industry. In the food and beverages industry, beta-carotenes are used as nutritional supplements and coloring agents. They are also used as antioxidants in dietary supplements and several cosmetic product categories. Beta-carotene is also extensively used as a nutritional supplement in animal feed.

The Beta Carotene Market report details key market dynamics to help industry players align their business strategies with current and future trends. It examines technological advances and breakthroughs in the industry and their impact on the market presence. Furthermore, a detailed regional analysis of the industry at the local, national, and global levels has been provided.

Despite its numerous health benefits, the market for beta-carotene faces potential hindrances due to the side effects associated with excess consumption. While beta-carotene is generally considered safe and is converted into vitamin A, an essential nutrient, within the body, excessive intake through supplements or high-dose formulations can lead to a condition known as hypervitaminosis. This can result in a range of adverse effects, including skin discoloration, nausea, dizziness, and, in severe cases, may negatively impact bone health and liver function. Manufacturers and marketers in the beta-carotene market need to address these concerns effectively through transparent labeling, responsible marketing practices, and education campaigns to ensure the sustainable growth of the market.

Beta Carotene

Industry Dynamics

Growth Drivers

The rising awareness about the enhancement of cognitive function.

Beta carotene, a pioneer in vitamin A, is renowned for its antioxidant properties and plays a crucial role in supporting overall health. The recent scientific research on the potential cognitive benefits associated with beta-carotene consumption has defined its role in promoting brain health and function. As awareness grows regarding the importance of cognitive health and the impact of nutrition on brain function, consumers are increasingly seeking dietary sources of beta-carotene.

Foods rich in beta-carotene, such as certain fruits and vegetables, are becoming popular choices for those aiming to support cognitive well-being. This rising awareness about the cognitive benefits of beta-carotene is influencing purchasing decisions and contributing to the growth of the beta-carotene market as consumers prioritize products that offer potential cognitive enhancements in addition to general health benefits.

Report Segmentation

The market is primarily segmented based on source, application, and region.

By Source

By Application

By Region

  • Natural
    • Algae
    • Fruits & Vegetables
    • Yeast
    • Others
  • Synthetic
  • Food & Beverages
  • Dietary Supplements
  • Cosmetics
  • Animal Feed
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Source Analysis

Natural Resources dominated the global market in 2023

The dominance of natural sources of beta-carotene in the global beta-carotene market is due to a broader shift in consumer preferences towards natural, plant-based nutrition. Natural sources, primarily found in fruits and vegetables, are gaining attention as consumers increasingly prioritize whole foods over synthetic supplements. Fruits and vegetables provide not only beta-carotene but also other essential vitamins, minerals, and antioxidants that contribute to overall health and well-being. The nutritional profile of natural sources aligns with the growing awareness of the importance of a balanced and diverse diet in supporting various aspects of health, including immune function and skin health. As a result, the natural source of beta-carotene is not only dominating the market but is expected to continue driving growth as health-conscious consumers seek nutritional solutions rooted in the goodness of nature.

By Application Analysis

The food and beverage segment is estimated to dominate the market over the forecasted period.

The food and beverage segment is estimated to dominate the market over the forecasted period. Beta-carotene, a natural pigment and antioxidant found in various fruits and vegetables, plays a crucial role as a colorant and nutrient in the food and beverage industry. Its vibrant orange color makes it a popular choice for enhancing the visual appeal of food products, particularly in the production of beverages, snacks, and packaged foods. Beyond its color-enhancing properties, beta-carotene is a pioneer in vitamin A, providing essential health benefits such as supporting vision, immune function, and skin health.

As consumer preferences increasingly shift towards healthier and natural ingredients, the demand for beta-carotene in the food and beverage sector continues to rise. Also, beta-carotene's role in fortifying products with nutritional value aligns with the growing emphasis on functional foods, contributing to its dominance in this market segment.

Beta Carotene Seg

Regional Insights

Europe held the largest market share in 2023

In 2023, Europe emerged as the dominant region in the beta-carotene market, holding the largest market share. European consumers exhibit a strong inclination towards natural and health-oriented products, aligning with the qualities of beta-carotene as a natural pigment and antioxidant.

The stringent regulatory environment in Europe, particularly regarding food safety and quality, favors the adoption of beta-carotene, a naturally occurring compound derived from sources such as carrots and sweet potatoes. Also, the region's robust and diverse food and beverage sector, ranging from traditional to innovative products, provides more and more opportunities for the incorporation of beta-carotene across various categories.

North America is poised to experience rapid growth in the beta-carotene market, emerging as the fastest-growing region. The increasing awareness and emphasis on health and wellness among North American consumers have led to a growing demand for natural and functional ingredients in food and beverages. Also, the region's dynamic and innovative food and beverage industry constantly seeks novel ingredients to cater to evolving consumer tastes. Moreover, the increasing trend of health-conscious lifestyles and dietary preferences, including a rise in plant-based diets, further fuels the demand for beta-carotene, which is commonly sourced from fruits and vegetables.

Beta Carotene Reg

Key Market Players & Competitive Insights

In the market, there is a lot of competition because there are many large and small manufacturers and suppliers. The main focus of major players is on integrating advanced technology and creating new products. Smaller players tend to use pricing strategies to compete. Companies are also forming partnerships, merging, and introducing innovative products to strengthen their position in the market.

Some of the major players operating in the global Beta Carotene market include:

  • Central Drug House
  • DDW The Color House
  • Divi’s Nutraceuticals
  • DSM
  • E.I.D.–Parry (India) Ltd.
  • Food RGB
  • Foodchem International Corp.
  • Lycored
  • Nutralliance
  • Otsuka Pharmaceutical Co., Ltd.
  • Reliance Private Label Supplements
  • San-Ei Gen F.F.I., Inc.
  • Sensient Technologies Corp.
  • Vinayak Corp

Recent Developments

  • In September 2021, Divi's Nutraceuticals launched CaroNat, a naturally sourced beta-carotene intended for the dark yellow to orange coloration of various foods and beverages.

Beta Carotene Market Report Scope

Report Attributes


Market size value in 2024

USD 549.73 million

Revenue Forecast in 2032

USD 762.52 million


4.2% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments Covered

By Source, By Application, and By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, regions, and segmentation.

Explore the market dynamics of the 2024 Beta Carotene Market share, size, and revenue growth rate, meticulously examined in the insightful reports crafted by Polaris Market Rersearch Industry Reports. The analysis of Beta Carotene Market extends to a comprehensive market forecast up to 2032, coupled with a retrospective examination. Avail yourself of a complimentary PDF download to sample this in-depth industry analysis.

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The global beta carotene market size is expected to reach USD 762.52 million by 2032

Sensient Technologies Corp., Vinayak Corp, AVANSCHEM, Divi’s Nutraceuticals are the top market players in the market.

Europe region contribute notably towards the global Beta Carotene Market.

The global beta-carotene market is expected to grow at a CAGR of 4.2% during the forecast period.

Source, application, and region are the key segments in the Beta Carotene Market.