Hand Sanitizer Market Overview with Trends, Forecast - 2032
Hand Sanitizer Market Industry Perspective, Drivers, 2024-2032

Hand Sanitizer Market Share, Size, Trends, Industry Analysis Report, By Product (Gel, Liquid, Foam, Spray); By Distribution Channel (E-Commerce, Hospital Pharmacies, Retail Suppliers, Supermarket, Others); By Region; Segment Forecast, 2024 - 2032

  • Published Date:Jan-2024
  • Pages: 119
  • Format: PDF
  • Report ID: PM1674
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The global hand sanitizer market was valued at USD 6.98 billion in 2023 and is expected to grow at a CAGR of 6.80% during the forecast period.

The global hand hygiene concern has significantly contributed to the growth of the hand sanitizer industry. Hand rubs, such as alcohol-based and alcohol-free sanitizers, are widely used to eliminate or inhibit the growth of germs on hands. They can be conveniently used in various settings, including homes, public spaces, offices, and cars, before meals or during sports activities.

Hand Sanitizer Market Size

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Alcohol-based sanitizers, which contain varying amounts of alcohol (ranging from 20% to 95%), are commonly used. They effectively break down the protein coating surrounding the cells of fungi, bacteria, and viruses, including coronaviruses, thereby hindering their survival and ability to multiply in the human body. On the other hand, alcohol-free sanitizers employ substances like octenidine dihydrochloride, chlorohexidine gluconate, and benzalkonium chloride to mitigate the harmful effects of microbes.

Hand sanitizers are available in various forms, such as gels, liquids, foams, and sprays. They can be easily obtained from local stores and serve as convenient and efficient means of killing germs, disinfecting the skin, and combating bacteria, viruses, and other microorganisms. Moreover, they require less time compared to hand washing, contribute to improved skin condition, and are considered more skin-friendly than soap and water.

The effectiveness of hand sanitizers depends on factors like the application method (quantity used, frequency of use, and duration of exposure) and whether the active ingredient in the product is effective against the specific infectious agent present on the hands.

The emergence of Covid-19 has significantly increased the use of hand sanitizers worldwide. Given its high transmissibility, Covid-19 prompted individuals to incorporate hand sanitizers into their daily lives to kill germs and viruses. Recognizing the threat posed by the disease, health organizations such as the U.S. Centers for Disease Control and Prevention (CDC) recommended and promoted the use of disinfectants to contain the spread of germs.

Hand Sanitizer

Industry Dynamics

Growth Drivers

Awareness and government initiatives

The hand sanitizer market is experiencing significant growth due to a growing awareness of hand hygiene among the public, driven by health organizations and government initiatives. People are realizing the importance of hand sanitizers in preventing the spread of infectious diseases, leading to an increased demand for these products. The COVID-19 pandemic has had a profound impact on the market. The highly contagious nature of the virus has created an urgent need for effective disinfection measures, and hand sanitizers have emerged as a convenient and efficient solution. The pandemic has ingrained the habit of using hand sanitizers in daily routines, resulting in sustained market growth.

Convenience and portability are other driving factors for the hand sanitizer market. Hand sanitizers offer a practical hand hygiene solution, especially when access to water and soap is limited. Their ease of use and quick application make them popular in various settings, such as homes, workplaces, schools, and public spaces. Additionally, increasing consumer health consciousness contributes to the demand for hand sanitizers. People are becoming more proactive in maintaining personal hygiene and recognizing hand sanitizers' role in preventing the spread of infections.

The hand sanitizer market is also being driven by regulatory support and recommendations. Health authorities and regulatory bodies worldwide have endorsed the use of hand sanitizers, particularly during disease outbreaks. Government guidelines and recommendations from organizations like the World Health Organization and CDC have played a crucial role in boosting the market by promoting hand sanitizers as a key preventive measure. Technological advancements, increased production capacity by manufacturers, the growth of the healthcare sector, and the expanding travel and tourism industry are additional factors contributing to the market's growth.

Report Segmentation

The market is primarily segmented based on product, distribution channel, and region.

By Product

By Distribution Channel

By Region

  • Gel
  • Liquid
  • Foam
  • Spray
  • E-Commerce
  • Hospital Pharmacies
  • Retail Suppliers
  • Supermarket
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia, South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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By Product Analysis

Gel segment is anticipated to dominate the market during forecast period

Gel-based sanitizers are projected to dominate the global hand sanitizer industry during the forecast period. These sanitizers are highly preferred due to their ability to instantly eradicate bacteria, viruses, and other harmful germs without causing harm to the skin. Typically containing 70%-90% alcohol, along with ingredients such as glycerin, aloe vera extracts, aloe vera essence, and demineralized water, gel-based sanitizers offer an effective and well-rounded solution for hand hygiene.

Moreover, alcohol-based liquid sanitizers are expected to witness significant growth in the industry. While gel-based sanitizers are considered more effective, liquid sanitizers containing 62%-90% alcohol also effectively eliminate viruses from the hands. The easy availability of liquid sanitizers further contributes to their growing demand and is expected to drive the market.

By Distribution Channel Analysis

Supermarket segment expected to hold largest shares of the market over forecast period

The supermarket channel will hold the largest share of the market over the forecast period. This can be attributed to the increasing awareness of personal hand hygiene and the convenient availability of disinfectants in supermarkets. Supermarkets offer consumers a wide range of disinfection products, including personal hand rubs, hard surface disinfectant sprays, and various customer services. The combination of consumer demand and the convenience of purchasing hand sanitizers in supermarkets is anticipated to drive market growth in this channel.

Hand Sanitizer Seg

Regional Insights

North America projected to dominate the market during forecast period

North America is projected to dominate the global market throughout the forecast period. The region's strong market presence can be attributed to several factors, including the increasing number of Covid-19 cases and the growing adoption of personal hand hygiene practices. The outbreak of Covid-19 significantly impacted the population in the United States, leading to a surge in demand for disinfecting gel as individuals sought to protect themselves.

Moreover, the market in North America is characterized by a high degree of fragmentation, with numerous industry players operating in the region. Companies such as Gojo Industries, Nice Pak, KAS Direct, EO Products, Edgewell Personal Care, and others have a wide market presence and offer customers a diverse range of hand sanitizers globally. This competitive landscape further contributes to the growth and development of the hand sanitizer industry in the region.

Hand Sanitizer Reg

Market Key Players & Competitive Insight

The hand sanitizer market is highly competitive, characterized by numerous players vying for market share. Key market participants include both established companies and new entrants. Established brands have leveraged their reputation and distribution networks to maintain a strong presence, while new entrants have capitalized on the surging demand during the COVID-19 pandemic. Competition revolves around product innovation, quality, pricing strategies, and marketing efforts. With an emphasis on safety and efficacy, consumers are discerning when choosing hand sanitizers, placing pressure on companies to provide transparent information and meet stringent regulatory requirements.

Some of the major players operating in the global market include:

  • 3M Company
  • Best Sanitizers, Inc.
  • Byotrol plc
  • Chattem, Inc.
  • Deb Group Ltd.
  • Edgewell Personal Care
  • EO Products
  • Godrej Consumer Products Ltd
  • Gojo Industries, Inc.
  • Henkel AG & Co. KGaA
  • KAS Direct, LLC
  • Lion Corporation
  • Medline Industries, Inc.
  • Nice Pak
  • Procter & Gamble Co.
  • Reckitt Benckiser Group plc
  • SC Johnson & Son, Inc.
  • Skinvisible, Inc.
  • The Clorox Company
  • The Himalaya Drug Company
  • Unilever plc
  • Vi-Jon, Inc.

Recent Developments

  • In March 2021, AVA Group, the parent company of Medimix, has launched a new line of Hand Sanitizer gel under the Medimix brand. This innovative product stands out in the market as it is made entirely from natural ingredients, ensuring a 100% natural formulation.
  • In July 2021, Ciphands, the hand and surface hygiene brand from Cipla Health Ltd. has launched a range of products aimed at comprehensive germ protection. These include the ciphands Total Germ Protection Hand Wash, Ciphands Plus Mist Spray Hand Sanitizer, and Ciphands Smart Germ Protection Soap.

Hand Sanitizer Market Report Scope

Report Attributes


Market size value in 2024

USD 7.44 billion

Revenue forecast in 2032

USD 12.55 billion


6.80% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Product, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.

Delve into the intricacies of hand sanitizer in 2024 through the meticulously compiled market share, size, and revenue growth rate statistics by Polaris Market Research Industry Reports. Uncover a comprehensive analysis that not only projects market trends up to 2029 but also provides valuable insights into the historical landscape. Immerse yourself in the depth of this industry analysis by acquiring a complimentary PDF download of the sample report.

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The global hand sanitizer market size is expected to reach USD 12.55 billion by 2032.

Key players in the market are Deb Group Ltd., Unilever plc, Best Sanitizers, Inc., The Clorox Company.

North America contribute notably towards the global hand sanitizer market.

The global hand sanitizer market is expected to grow at a CAGR of 6.7% during the forecast period.

The hand sanitizer market report covering key segments are product, distribution channel, and region.