Move To Earn Fitness Apps Market Size | Analysis Report 2032
Global Move To Earn Fitness Apps Market Size, Share & Growth Analysis Report, 2023-2032

Move To Earn Fitness Apps Market Share, Size, Trends, Industry Analysis Report, By Platform (Android, iOS, and Others); By Device; By Region; Segment Forecast, 2023 - 2032

  • Published Date:Jun-2023
  • Pages: 116
  • Format: PDF
  • Report ID: PM3295
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global move to earn fitness apps market was valued at USD 466.52 million in 2022 and is expected to grow at a CAGR of 18.2% during the forecast period. The extensively growing adoption of smartphones by all age group and income group people and emergence of the smartphones from entertainment and communications devices to health and fitness monitoring device along with the continuous rise in the prevalence of diseases like obesity worldwide, are among the major factors expected to boost the demand and growth of the market. Moreover, the rising number of new startups with various innovative technologies and advancements and emergence of several platforms for fitness enthusiasts are also likely to offer lucrative growth opportunities for the market in the coming years.

Move To Earn Fitness Apps Market Size

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For instance, Annie State of Mobile 2021 report stated that more than 71,000 new health and fitness apps launched globally in the year 2020, with a decent rise of about 13% from 2019, comprising 24,000 apps on iOS and other 47,000 apps on android or Google Play. And, the consumer spending on these apps grown drastically in Germany to USD 99.5 million, France to USD 62.8 million, and UK USD 172 million.

With the advent of several modern technologies such as Machine Learning, Artificial Intelligence, and Augmented Reality in the fitness and health sector has revolutionized the fitness industry in the recent years. These technologies have significantly changed the way, how individuals exercise at their homes and keep themselves completely fit & healthy. The earning opportunity offered by these apps by doing various types of physical activities including walk, workout, and jogging among others, encourages users to be more-sincere and focused towards their health and also fueling the adoption of these apps at rapid pace.

The outbreak of the COVID-19 pandemic has positively impacted the growth of the move to earn fitness apps market. The emergence of the deadly coronavirus has increased the focus and awareness regarding the health and better hygiene and closure of gyms and other types of activity clubs across the globe due to lockdown, led to significant rise in the number of users opting for home fitness apps for maintaining their health while earning currencies, vouchers, and goodies.

Move To Earn Fitness Apps Market

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Industry Dynamics

Growth Drivers
Fitness apps, particularly earning fitness apps are becoming highly popular across the globe, due to its advantages and features including workout schedules, workout videos, wearable integration, and progress visualization, that are the key factors driving global market growth. In addition, various large mobile network providers have seen investment opportunities in fitness apps, mainly because of the growing popularity of smartphones and heightened fitness awareness among people, which is contributing positively towards the move to earn fitness apps market growth.

Furthermore, there has been a tremendous growth in the number of people suffering from obesity, as a result people are becoming more aware and concerned about obesity and are adoption several measures for reducing weight, hence individuals are using fitness apps to a higher extent to effectively track their progress towards their health goals, which is further anticipated to augment the market soon. According to World Health Organization, over 1 billion people across the world are living with obesity, which includes 650 million adults, 340 million adolescents, and 39 million children and it is continuously rising. It is estimated that 167 million people will become unhealthy due to overweight, by 2025.

Report Segmentation

The market is primarily segmented based on platform, device, and region.

By Platform

By Device

By Region

  • Android
  • iOS
  • Others
  • Smartphones
  • Tablets
  • Wearable Devices
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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iOS segment accounted for the largest market share in 2022

The growth of the segment can be highly attributed to continuously growing number of smartphones users worldwide and surge in the adoption of iOS devices due to their several beneficial features including high security, better user interface, and less heat produced compared to android devices. For instance, an estimated total of over 1 billion people globally are using iPhones in 2021, with a significant rise of 5.48% from the last year. Apple shipped more than 206 million iPhones in the year 2020 and it consist 65% share of total smartphone sales in the United States.

The android segment is expected to expand at fastest growth rate during the forecast period, which is mainly driven extensive rise in the demand for android devices due to its advantageous characteristics including excellent software support, better app market, multitasking, and cost-effectiveness especially in emerging economies like India, China, and South Korea. Moreover, rising consumer disposable income and increased awareness regarding their health and well-being and availability of these types of applications are also likely to fuel the segment market in the near future.

Wearable devices segment is expected to witness highest growth over the forecast period

The rising prevalence for adoption several types of wearable devices across the globe for effectively maintaining fitness and high technological advancements in technologies along with the increasing concerns related to health among consumers are among the major factors positively impacting the growth of the segment market. In addition, the increasing consumer spending on advanced smart watches and wearable devices introduced by major market players, is encouraging users to adopt a healthy lifestyle, which in turn, propelling the demand and growth over the coming years.

Smartphones segment held the largest share of market, and is expected to account for considerable growth rate over the forecast period. The widespread usage of smartphones around the world and introduction to various types of fitness trackers like Apple Watch, Fit Bit, Polar watch, and many others are being widely used with standard smartphones mainly to track the location of users, monitoring their activities, and workout planners that helps them in accomplish overall fitness goals is driving the segment market.

Moreover, with the advancements in technology, users are rapidly shifting to their smartphones for their workout activities instead of going to gyms and activity clubs, as these platforms reduce the overall cost of training and further enable them to earn goodies, currencies, and others, thereby influencing the market growth.

North America region dominated the global market in 2022

North America region dominated the global market with a healthy market share, and is expected to maintain its dominance throughout the forecast period. The regional market growth can be mainly attributed quick adoption of innovative technologies, rapidly growing adoption of smartphones, and continuous rise in the penetration of chronic diseases, which encourage consumers to opt for fitness apps that help them in gaining immunity and improves their overall health. Additionally, the rising per capita expenditure on the healthcare sector and consistent innovation in these applications with beneficial features, are further anticipated to boost the segment growth.

Asia Pacific region is expected to emerge as fastest growing region with significant growth rate over the coming years, owing to increasing awareness among the old or elderly people regarding the benefits of these apps and surge in the consumer disposable income coupled with the significantly rising number of startups and investments on app development with new features in the region.

Competitive Insight

Some of the major players operating in the global move to earn fitness apps market include Sweat Coin, Diet Bet, Charity Miles, Win Walk, Map My Fitness, Healthy Wage, Fit Mint, Evidation Health, Vitality Group International, Higi SH LLC, Polar Electro, ASICS America, WillowTree, My FitnessPal, and Fitbit.

Recent Developments

  • In September 2022, Oysho, announced the launch if its first yoga, sports, and running workout app, which offers more than 300 workout sessions for different types of users at different levels varying from beginner to experts. The app is currently available for download in 9 countries and only available in 4 languages including English, French, Spanish, and Italian. It allows users to schedule their workout programs as per their convenience with better intensity.
  • In July 2022, Step App, introduced fitness based metaverse platform with brand ambassador Usain Bolt. This will transform the everyday exercise activities such as walking or daily jog around the park into social activities, which encourages the consumers to earn for their exercise.

Move To Earn Fitness Apps Market Report Scope

Report Attributes


Market size value in 2023

USD 550.58 million

Revenue forecast in 2032

USD 2,473.93 million


18.2% from 2023–2032

Base year


Historical data

2019– 2021

Forecast period

2023– 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments covered

By Platform, By Device, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Sweat Coin, Diet Bet, Charity Miles LLC, Win Walk, Map My Fitness, Healthy Wage, Fit Mint, Evidation Health Inc., Vitality Group International Inc., Higi SH LLC, Polar Electro, ASICS America Corporation, WillowTree Inc., My FitnessPal Inc., and Fitbit Inc.


The global move to earn fitness apps market size is expected to reach USD 2,473.93 million by 2032.

Key players in the move to earn fitness apps market are Sweat Coin, Diet Bet, Charity Miles, Win Walk, Map My Fitness, Healthy Wage, Fit Mint, Evidation Health, Vitality Group International, Higi SH LLC.

North America contribute notably towards the global move to earn fitness apps market.

The global move to earn fitness apps market expected to grow at a CAGR of 18.2% during the forecast period.

The move to earn fitness apps market report covering key segments are platform, device, and region.