User and Entity Behavior Analytics Market Shares - 2032
User and Entity Behavior Analytics Market Size & Share Global Analysis Report, 2023-2032

User and Entity Behavior Analytics Market Share, Size, Trends, Industry Analysis Report, By Component (Solution, Services); By Deployment (On-premise, Cloud); By Enterprise Size, By Vertical, By Region, And Segment Forecasts, 2023 - 2032

  • Published Date:Aug-2023
  • Pages: 119
  • Format: PDF
  • Report ID: PM3731
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global user and entity behavior analytics market was valued at USD 1.30 billion in 2022 and is expected to grow at a CAGR of 33.5% during the forecast period.

With the increasing sophistication of cyber attackers and hackers, traditional defense systems like firewalls and secure web gateways have become vulnerable to breaches. Consequently, user and entity behavior analytics (UEBA) has emerged as a critical cybersecurity defense mechanism in modern organizations, as many legacy tools quickly become outdated. Unlike conventional security measures, UEBA not only tracks security events but also monitors devices by scrutinizing the activities performed by users and entities across the system. Its primary focus is on detecting insider threats, such as compromised employee devices, identifying individuals who may have gone rogue, and tracking potential perpetrators who already possess access to users' systems. This proactive approach helps identify targeted attacks on the organization's servers, devices, and applications.

User and Entity Behavior Analytics Market Size

To Understand More About this Research: Request a Free Sample Report

UEBA is a cybersecurity solution that examines the regular behavior patterns of users and entities within a network environment. This includes analyzing activities across various aspects such as network, applications, endpoints, data repositories, and hosts. By employing statistical analysis, machine learning, and deep learning technologies, UEBA detects any anomalies or deviations from the usual behavior patterns. If the risk score exceeds a predefined threshold, indicating a high potential for a cyber-attack on corporate systems and networks, alert signals are generated and communicated to the security operations team.

Large organizations are increasingly becoming targets for attackers due to various factors such as the use of unsecured networks, remote working practices, and the absence of robust security solutions. Furthermore, the significant amount of critical information and data present within large organizations makes them attractive targets for malicious actors. As a result, implementing effective security measures on both organizational and personal devices, networks, and systems is of utmost importance to mitigate potential risks and safeguard sensitive information within these organizations.

User and Entity Behavior Analytics Market Share, Size

For Specific Research Requirements,  Request for a Customized Research Report

Industry Dynamics

Growth Drivers
Increasing adoption of bring your own device (BYOD) policies and remote work scenarios has led employees to utilize insecure servers, applications, and platforms, creating a vulnerability that attackers and hackers can exploit. To address this, UEBA employ algorithms to analyze the daily activity patterns, trends, and behavior of users. By detecting even, the slightest deviations from the normal activity patterns, UEBA enables security monitoring teams to swiftly respond to potential cyber threats.

This capability not only enhances the organization's cybersecurity measures but also contributes to the growth of the user and entity behavior analytics market. Rising technological capabilities of UEBA solutions provide highly reliable and cost-effective offerings for identifying potential threats. These capabilities offer significant benefits to SMEs by helping them save costs and resources while enhancing security awareness across their organizational servers and devices.

Report Segmentation

The market is primarily segmented based on component, deployment, enterprise size, vertical, and region.

By Component

By Deployment

By Enterprise Size

By Vertical

By Region

  • Solution
  • Services
  • On-premise
  • Cloud
  • Large Enterprise
  • Small & Medium Enterprises
  • BFSI
  • IT And Telecom
  • Retail & E-commerce
  • Healthcare
  • Manufacturing
  • Government
  • Education
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

To Understand the Scope of this Report: Speak to Analyst

By Component Analysis

Solution segment accounted for the largest market share in 2022

Solution segment held the largest share. Within the market, the solution segment comprises software and licenses provided by organizations to assist customers in detecting and identifying vulnerabilities. These solutions utilize cutting-edge technologies like machine learning, statistical algorithms, behavioral analytics, and artificial intelligence. By leveraging these advanced capabilities, UEBA solutions reduce the need for extensive manual analysis by IT analysts. Their built-in functionalities enable the identification of even the smallest deviations in user behavior. These factors are anticipated to be key drivers for the segment’s growth.

Services segment is projected to gain substantial growth rate over the next coming years. The increasing requirement for user and entity behavior analytics solutions and software in diverse industries is driving the demand for these services. By leveraging these services, organizations can enhance their cybersecurity capabilities and strengthen their defense against cyber threats. This favorable market scenario is expected to propel the growth of the segment.

By Deployment Analysis

Cloud segment held the significant market share in 2022

Cloud segment held the maximum market share. It operates on a license model, enabling organizations to access product offerings based on their specific usage needs, budget, time constraints, and business objectives. This approach provides a cost-effective and flexible solution for identifying, monitoring, and uncovering vulnerabilities and potential threats across networks, servers, and endpoint devices. The advantages offered by cloud-based UEBA, such as scalability and accessibility, contribute to the growth of this segment.

On premise segment is anticipated to grow at fastest growth rate. On-premise model encompasses in-house software and solution offerings that empower organizations with enhanced control and security assurance over their networks, applications, and devices. This approach provides organizations with the flexibility to align their focus areas, requirements, and dynamic security environment.

By Vertical Analysis

Retail & e-commerce segment is projected to witness highest growth

IT & telecom segment held the largest share. This is primarily attributed to the presence of valuable customer information, extensive and intricate networks, and the widespread use of interconnected technologies. The complexity of these networks and the abundance of connected devices pose challenges for IT experts and support teams to detect and mitigate threats within a manageable timeframe. UEBA solutions assist organizations in identifying and monitoring potential threats. They facilitate the sharing of alert notifications with IT and support staff, enabling them to respond promptly to these advanced threats and minimize the potential impact.

BFSI segment expected to grow at the fastest rate. This sector is particularly vulnerable to elevated risks of cyber threats. These industries are swiftly embracing advanced technologies and experiencing significant growth in their IT investments to stay competitive, meet customer demands, and align with ongoing technological advancements. However, this increased digital presence and reliance on technology also make them attractive targets for malicious attacks and security breaches.

Regional Insights

North America region dominated the global market in 2022

North America dominated the global market.  This region holds immense growth potential for the UEBA market, owing to presence of key service providers such as IBM, Microsoft, Palo Alto Networks, and Varonis. Moreover, the increasing demand for robust network, server, and application security solutions across various sectors including healthcare, BFSI, government, IT, and telecommunications, highlights the need to protect critical organizational assets such as servers, networks, and endpoint devices that store vast amounts of sensitive data.

Asia Pacific region is projected to be the fastest emerging region with significant CAGR during the study period. This growth can be attributed to the widespread adoption of advanced technologies including IoT devices, web applications, and interface technologies across various sectors such as BFSI, IT, telecommunications, & healthcare in the region. As a result, there is an increasing need for robust security solutions to protect these technological advancements. Additionally, the region's focus on implementing stringent regulatory policies and security compliance measures, particularly in sectors like BFSI, further fuels the demand for user and entity behavior analytics solutions and services.

Key Market Players & Competitive Insights

Key players in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share

Some of the major players operating in the global market include

  • Check Point Software
  • Cisco
  • Cynet
  • Exabeam
  • Fortinet
  • IBM Corporation
  • LogRhytm
  • Lookout
  • McAfee
  • Microsoft Corporation
  • Palo Alto Networks
  • Rapid7
  • Sophos Group
  • Splunk
  • Varonis
  • VMWare

Recent Developments

  • In March 2023, Palo Alto Networks recently introduced advanced identity and threat detection and response solutions. These solutions leverage cutting-edge technologies like artificial intelligence (AI) and machine learning (ML) to swiftly identify, analyze, and mitigate potential threats by analyzing behavioral data. By utilizing state-of-the-art techniques, Palo Alto Networks' solutions enable the rapid detection and prevention of attacks, providing enhanced security measures in a matter of seconds.

User and Entity Behavior Analytics Market Report Scope

Report Attributes


Market size value in 2023

USD 1.73 billion

Revenue forecast in 2032

USD 23.35 billion


33.5% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Component, Deployment, Enterprise Size, Vertical, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation


key companies in user and entity behavior analytics market are • Check Point Software, Cisco, Cynet, Exabeam, Fortinet.

The global user and entity behavior analytics market is expected to grow at a CAGR of 33.5% during the forecast period.

The user and entity behavior analytics market report covering key segments are component, deployment, enterprise size, vertical, and region.

key driving factors in industrial user and entity behavior analytics market are rising use of advanced tecologihnes such as IoT, web applications, and connected devices in various end use industries.

The global user and entity behavior analytics market size is expected to reach USD 23.35 billion by 2032.