Baobab Market Size Worth $ 4,019.61 Million By 2032 | CAGR: 6.3%

Baobab Market Size Worth $ 4,019.61 Million By 2032 | CAGR: 6.3%

The global Baobab market size is expected to reach USD 4,019.61 million by 2032, according to a new study by Polaris Market Research. The report “Baobab Market Share, Size, Trends, Industry Analysis Report, By Category (Organic, and Conventional); By Formulations; By Application; By Region; Segment Forecast, 2023-2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The demand for baobab fruit has surged due to changing consumer preferences for healthy food options. This African fruit has been dubbed a "superfood" because of its high nutrient and antioxidant content, contributing to its increasing popularity domestically and internationally. The baobab fruit powder, in particular, is gaining recognition for its nutritional benefits, containing significant amounts of vitamin C, protein, vitamins, minerals, and antioxidants.

Moreover, baobab components are highly sought after, as the dried fruit powder is an ideal ingredient for flavoring smoothies and drinks. It is also a preferred sweetener for people with diabetes, as it has fewer calories.

Manufacturers are capitalizing on this trend by introducing baobab fruit powder-based products, which drive market growth. For example, in October 2021, Blue Sky Botanics launched its organic baobab fruit puree, pasteurized, ready-to-use, and loaded with calcium, potassium, vitamin C, and dietary fiber. This product enhances food and beverage products' flavor, texture, and fiber content. The market growth of baobab fruit powder is also fueled by its high nutrient and dietary fiber content, which offers numerous health benefits.

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Additionally, the product benefits various sectors; thus, it is available across various distribution channels. Such as hypermarkets offer customers a variety of in-store options with the aid of sales people. The perishability of plants is another aspect that affects consumer preference for buying plants in stores. Nevertheless, doorstep delivery has increased. Services and online order tools are anticipated to aid in online sales growth.

Baobab Market Report Highlights

  • Organic baobab segment is anticipated to grow at a significant CAGR over the forecast period. To boost energy levels, strengthen immunity, lower stress levels, and lower cholesterol levels, among other things, the organic baobab is used in dietary supplements and useful drinks.
  • The pulp segment accounted for largest revenue share which is accelerated by its benefits including its high fiber content and myriad health advantages, which include lowering cholesterol and aiding in weight loss.
  • The pharmaceuticals sector is expected to hold a significant market share over the forecast period due to the higher medical uses of baobab.
  • MEA region is expected to grow at a substantial CAGR over the projected period on account of where disposable income levels are rising along with population growth.
  • The global players include ADUNA Ltd.,  BFCS - Baobab Fruit Company Senegal, DMH Ingredients Inc., EcoProducts, Indigo Herbs Limited, Mighty Baobab Limited, Organic Burst Uk Ltd., Organic Africa, Powbab, Inc., and Woodland Foods

Polaris Market Research has segmented the Baobab market report based on category, formulations, application, and region:

Baobab, Category Outlook (Revenue - USD Million, 2019 - 2032)

  • Organic
  • Conventional

Baobab, Formulations Outlook (Revenue - USD Million, 2019 - 2032)

  • Oil
  • Powder
  • Pulp

Baobab, Application Outlook (Revenue - USD Million, 2019 - 2032)

  • Food & Beverages
    • Beverages
    • Sweet & Savory Snacks
    • Dairy & Frozen Desserts
    • Others
  • Nutraceuticals
  • Personal Care
  • Others

Baobab, Regional Outlook (Revenue - USD Million, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Baobab Market Report Scope

Report Attributes


Market size value in 2023

USD 2,325.35 million

Revenue Forecast in 2032

USD 4,019.61 billion


6.3% from 2023 - 2032

Base year


Historical data

2019 - 2021

Forecast period

2023 - 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2032

Segments Covered

By Category, By Formulations, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key Companies

ADUNA Ltd.,  Afriplex Pty Ltd., BI Nutraceuticals, Baobab Foods, BFCS - Baobab Fruit Company Senegal, DMH Ingredients Inc., EcoProducts, Halka B Organics, Henry Lamotte OILS GmbH, Indigo Herbs Limited, Mighty Baobab Limited, Nexira, NP Nutra, Organic Burst Uk Ltd., Organic Africa, Powbab, Inc., and Woodland Foods.

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