Audience Intelligence Software Market Trends & Opportunities 2032

Audience Intelligence Software Market Size Worth $16.59 Billion By 2032 | CAGR: 11.5%

The global audience intelligence software market size is expected to reach USD 16.59 billion by 2032, according to a new study by Polaris Market Research. The report “Audience Intelligence Software Market Share, Size, Trends, Industry Analysis Report, By Deployment (On-Premises, Cloud-based); By Industry Vertical; By Organization Size; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Social media networks are growing, which is an advantage for the marketing of business products in order to build growth strategies for their products. Based on the study conducted by the Harris Poll Report, 80% of entrepreneurs agreed to increase investments in social media over the next three years, as it is vital for the persistent success of businesses.

Around 93% of them believe social media will play a central role in fueling business intelligence in the coming years. Every business needs to know the geographical locations of their target customers, their likes, and their expectations of emerging trends to build a productive marketing strategy. This audience intelligence software is used to understand consumer dynamics. As more business organizations understand the benefits of audience intelligence software, they will drive demand for this software soon.

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Businesses are involved in selling goods and services to end consumers. It can be done efficiently if there is personal contact with customers and brands. Constructing relationships through cold emails does not work in all situations, mostly in product marketing. This time, the use of audience intelligence software comes into the picture. It helps to create a market strategy beyond target customers.

According to Hootsuite, Instagram logins per month will be around 1 billion in 2022. This will create huge amounts of data in the app and can be used by business organizations to market their products by installing audience intelligence software to know what content is more likely to engage existing customers. Companies can optimize their marketing content to resonate with the audience's preferences, leading to brand loyalty and engagement. This will further enhance the growth of the market in the coming years.

Audience Intelligence Software Market Report Highlights

  • Cloud-based segment is anticipated to witness faster growth in the coming years due to rising concern on carbon footprint.
  • Retail and E-commerce segment accounted for the larger market share owing to its benefits in management of inventory and demand forecasting.
  • Large Enterprises segment is projected to experience a larger revenue share due to the vast data volume and enhanced customer experience.
  • Asia Pacific will grow at rapid pace, owing to the digitalization and rising consumption through online platforms.
  • The global players include Brandwatch, Sprout Social, Audiense, Talkwalker, Crimson Hexagon, Pulsar, Sysomos, Synthesio, NetBase Quid & Meltwater.

Polaris Market Research has segmented the audience intelligence software market report based on deployment, industrial vertical, organization size and region:

Audience Intelligence Software, Deployment Outlook (Revenue - USD Billion, 2019 - 2032)

  • On-Premises
  • Cloud-based

Audience Intelligence Software, Industry Vertical Outlook (Revenue - USD Billion, 2019 - 2032)

  • Retail and E-commerce
  • Media and Entertainment
  • Advertising and Marketing
  • Healthcare
  • BFSI
  • Travel and Hospitality
  • Telecom and IT
  • Others

Audience Intelligence Software, Organization Size Outlook (Revenue - USD Billion, 2019 - 2032)

  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises

Audience Intelligence Software, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa

Audience Intelligence Software Market Report Scope

Report Attributes


Market size value in 2023

USD 6.22 billion

Revenue Forecast in 2032

USD 16.59 billion


11.5% from 2023 - 2032

Base year


Historical data

2019 - 2021

Forecast period

2023 - 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments Covered

By Deployment, By Industry Vertical, By Organization Size, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


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