Bitterness Suppressors and Flavor Carriers Market Size Worth $322.30 Million By 2032 | CAGR: 4.7%

Bitterness Suppressors and Flavor Carriers Market Size Worth $322.30 Million By 2032 | CAGR: 4.7%

The global bitterness suppressors and flavor carriers market size is expected to reach USD 322.30 million by 2032, according to a new study by Polaris Market Research. The report “Bitterness Suppressors and Flavor Carriers Market Share, Size, Trends, Industry Analysis Report, By Category (Bitterness Suppressors and Flavor Carriers); By Form; By Flavor Type; By Application; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Food and beverage industry growth is likely to improve global market revenue. Various developments, advanced technologies, and trends are attributed to the ever-improving food & beverage industry. Food is considered an inherent factor and a robust backbone of economic growth for every country globally. The growth has increased the demand for bitterness suppressors as manufacturers seek to improve the taste and quality of their products. As a result, the growing food and beverage industry is drastically contributing to the boost in sales of bitterness suppressors and flavor carrier products.

As consumers become more health-conscious, there is an increasing demand for foods with reduced bitterness and enhanced flavors without the need for excessive sugar or artificial additives. For example, in July 2022, the world’s leading taste and nutrition company, Kerry, officially opened the largest and most refined taste production facility on the African continent. Likewise, many other businesses struggle to stay competitive by launching various products and business strategies. This has led to increased growth in the global market.

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Regulations regarding the use of bitterness suppressors in food & beverages significantly impact the market. For instance, approval from regulatory bodies such as the FDA and EFSA is required before bitterness suppressors can be used in food. Compliance with such regulations can impact the availability and pricing of these compounds in the market.

Bitterness Suppressors and Flavor Carriers Market Report Highlights

  • Flavor carriers segment is expected to lead the global market in 2022 primarily due to easy availability of different flavors
  • Liquid segment is expected to grow at fastest CAGR during the forecast period. This is attributed to increasing popularity of ready to drink beverages
  • Natural segment held largest share in the global market primarily due to increasing preference for health-conscious products and natural ingredients.
  • Food and beverages segment is accounting largest revenue in the global market. This is linked to growing population and changing lifestyles
  • North America held the largest share as of 2022 due to intensifying preferences for organic products, rise in use of bitterness suppressors and flavor carriers extracts
  • The global players include Cargill, Incorporated, Givaudan, International Flavors, Sensient Colors, Symrise, Firmenich, Kerry Group, and Senomyx.

Polaris Market Research has segmented the Bitterness Suppressors and Flavor Carriers market report based on category, form, flavor type, application, and region:

Bitterness Suppressors and Flavor Carriers, Category Outlook (Revenue - USD Million, 2019-2032)

  • Bitterness Suppressors
  • Flavor Carriers

Bitterness Suppressors and Flavor Carriers, Form Outlook (Revenue - USD Million, 2019-2032)

  • Solid
  • Liquid

Bitterness Suppressors and Flavor Carriers, Flavor Type Outlook (Revenue - USD Million, 2019-2032)

  • Natural
  • Artificial

Bitterness Suppressors and Flavor Carriers, Application Outlook (Revenue - USD Million, 2019-2032)

  • Food & beverages
  • Pharmaceuticals

Bitterness Suppressors and Flavor Carriers, Regional Outlook (Revenue - USD Million, 2019-2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Bitterness Suppressors and Flavour Carriers Market Report Scope

Report Attributes


Market size value in 2023

USD 212.44 million

Revenue forecast in 2032

USD 322.30 million


4.7% from 2023 – 2032

Base year


Historical data

2019– 2022

Forecast period

2023– 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2032

Segments covered

By Category, By Form, By Flavor Type, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Cargill, Incorporated, Dohler, E.I. du Pont de Nemours and Company, Givaudan, International Flavors & Fragrances, Inc., Sensient Colors LLC, Symrise AG, Firmenich SA, Kerry Group plc, Senomyx, Inc., and others

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