Cookies Market Size Worth $ 56.9 Billion by 2032 | CAGR: 5.20%

Cookies Market Size Worth $ 56.9 Billion by 2032 | CAGR: 5.20%

The global cookies market size is expected to reach USD 56.9 billion by 2032, according to a new study by Polaris Market Research. The report “Cookies Market Share, Size, Trends, Industry Analysis Report, By Product (Bar, Molded, Rolled, Drop), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Market is anticipated to experience growth in the forecast years, primarily due to the rising popularity of the product and the increasing demand for on-the-go snacks in developed markets such as Germany & the U.K. These factors are expected to be significant driving forces for the market. Furthermore, the growing demand for gluten-free cookies as an alternative to conventional counterparts is presenting opportunities for market growth. With increasing concerns over glutamic disorders, consumers are seeking gluten-free options, thereby driving the demand for these products.

Rise in the cases of glutamic disorders & the lactose intolerance in developed nations of Europe is driving the demand for the gluten-free & dairy-free cookies. Celiac disease is a significant concern, with the Celiac Disease Foundation projecting that nearly, 1 in 100 people in the U.K expected to suffer with this condition in 2022, and this number is expected to rise. As a result, the market for gluten-free and dairy-free cookies is experiencing growth due to the growing need for alternative options for individuals with dietary restrictions or sensitivities.

The rising concerns related to obesity, poor diet, and other health issues have led to a notable shift among consumers towards healthier food alternatives. This shift is a key driver for the growth of the healthy cookies market. Consumers are becoming more conscious of their health and are actively seeking out food options that offer functional benefits. The changing consumer mindset towards healthy living has resulted in a growing demand for food products that are associated with positive attributes and health benefits. This trend is particularly noticeable in the healthy cookies segment, as consumers are increasingly looking for cookies that align with their nutritional goals and offer functional advantages.

The product demand is expected to receive a significant boost from rapid urbanization and increasing disposable income levels in emerging economies like China and India. These factors create favorable conditions for market growth. Major companies in the market are implementing innovative marketing strategies to attract new customers, further contributing to market expansion. Manufacturers are primarily concentrating on product innovations, including flavors, ingredients, and packaging, among others. These efforts are anticipated to drive market development in the coming years.

Cookies Market Report Highlights

  • Bar segment dominated the market, due to its increased popularity among younger generation
  • Online channels held the largest share, owing to the emergence of e-commerce sites, heavy discounts, festival offers, and influencer-based marketing & promotions
  • APAC will grow at the highest pace, primarily due to higher proportion of young population with high discretionary income
  • North America dominated the market, due to higher disposable income and impulsive purchases
  • Key players include include Kellogg Company, Nestle, PepsiCo; Britannia Industries; The Campbell Soup.

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Cookies, Product Outlook (Revenue - USD Billion, 2019 - 2032)

  • Bar
  • Molded
  • Rolled
  • Drop
  • Others

Cookies, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Offline
  • Online

Cookies, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa

Cookies Market Report Scope

Report Attributes


Market size value in 2024

USD 37.39 billion

Revenue forecast in 2032

USD 56.9 billion


5.20% from 2024 - 2032

Base year


Historical data

2019 - 2022

Forecast period

2024 - 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2032

Segments covered

By Product, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key companies

Kellogg Company, Nestle, PepsiCo; Britannia Industries; The Campbell Soup, Mondelez International; Danone; and Parle Products.

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  • Regional analysis
  • Segmentation analysis
  • Industry outlook
  • Competitive landscape
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