Decision Intelligence Market Size Share $36.66 Billion by 2032 | CAGR: 15.4%

Decision Intelligence Market Size Worth $36.66 Billion by 2032 | CAGR: 15.4%

The global decision intelligence market size is expected to reach USD 36.66 billion by 2032, according to a new study by Polaris Market Research. The report “Decision Intelligence Market Share, Size, Trends, Industry Analysis Report, By Vertical (BFSI, Healthcare), By Component, By Deployment, By Enterprise Size, By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Growing adoption of artificial intelligence (AI) & machine learning (ML) technologies by businesses is driving the emergence of decision intelligence. Decision intelligence serves as a link that connects decision support, decision management, and complex systems applications. In the current data-driven environment, organizations encounter the challenge of handling massive amounts of information. Decision intelligence is becoming a crucial solution in this context, as it effectively bridges the gap between data and enhanced decision-making processes.

Despite the challenging circumstances posed by the COVID-19 pandemic on various industries, the market has witnessed a significantly positive impact. As a result of the pandemic, numerous companies and organizations were compelled to suspend their physical operations to mitigate the spread of the virus. In response, many businesses adopted intelligent software solutions to monitor workflows and make well-informed decisions remotely and effectively. This shift towards digital decision-making solutions has propelled the market for decision intelligence, showcasing its crucial role in adapting to unprecedented challenges and ensuring business continuity.

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Decision intelligence sets itself apart from other analytical methodologies through its distinct approach, which starts by identifying a specific decision and the corresponding business problem that requires resolution. As a result, decision intelligence focuses on seeking out relevant data that directly pertains to the decision-making process and the problem at hand. This unique methodology has been a key driver behind the rapid growth of the decision intelligence market during the pandemic, highlighting the increasing acknowledgment and adoption of decision intelligence across diverse industries.

Surge in demand for advanced decision-making capabilities, especially in the retail and banking sectors. Moreover, the market is being fueled by increased investments in research and development of AI & IoT technologies, which are playing a crucial role in expanding the adoption and application of decision intelligence solutions across various industries.

Decision Intelligence Market Report Highlights

  • Solutions segment dominated the market, owing to rise in adoption of data driven decisions, & rising need for data driven consulting services
  • On premises segment held the largest share, due to high level of customization & integration with systems
  • Healthcare segment will grow at rapid pace, primarily due to huge amount un-deciphered healthcare and huge gap in unmet medical needs
  • North America held the largest share, due to presence of established vendors and innovative companies, coupled with dedicated funding pool
  • The global key market players include Board International, Domo, Google, Intel Corp., Microsoft, Oracle, Provenir, & Pyramid Analytics

Polaris Market Research has segmented the decision intelligence market report based on component, deployment, enterprise size, vertical, and region:

Decision Intelligence, Component Outlook (Revenue - USD Billion, 2019 - 2032)

  • Solutions
  • Services

Decision Intelligence, Deployment Outlook (Revenue - USD Billion, 2019 - 2032)

  • Cloud
  • On-Premises

Decision Intelligence, Enterprise Size Outlook (Revenue - USD Billion, 2019 - 2032)

  • Small & Medium Enterprises
  • Large Enterprises

Decision Intelligence, Vertical Outlook (Revenue - USD Billion, 2019 - 2032)

  • BFSI
  • IT & Telecom
  • Retail & Ecommerce
  • Healthcare
  • Manufacturing
  • Government
  • Others

Decision Intelligence, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Decision Intelligence Market Report Scope

Report Attributes


Market size value in 2024

USD 11.64 billion

Revenue forecast in 2032

USD 36.66 billion


15.4% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Component, By Deployment, Enterprise Size, Vertical, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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