Europe Incontinence and Ostomy Care Products Market Size Worth USD 25.20 Billion by 2034 | CAGR: 4.5%

The europe incontinence and ostomy care products market size is expected to reach USD 25.20 billion by 2034, according to a new study by Polaris Market Research. The report “Europe Incontinence and Ostomy Care Products Market Share, Size, Trends, Industry Analysis Report By Type (Incontinence Care Products, Ostomy Care Products); Market Forecast, 2025–2034” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Incontinence and ostomy care products are essential medical solutions designed to support individuals in managing chronic conditions that affect bladder, bowel, or intestinal functions. The market is witnessing growth due to the rising preference for discreet and comfortable product designs, as users increasingly seek solutions that align with their lifestyle needs without compromising dignity. This shift has led to an increasing focus on product features such as skin-friendly materials, ergonomic fit, and noise-free usage, which enhance user confidence and promote long-term adherence.

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The incontinence and ostomy care products market is further boosted due to the increasing integration of interactive patient care models by healthcare providers and manufacturers. Increasing focus is being placed on education, support services, and customized product recommendations to empower users in managing their condition effectively. This approach improves the overall user experience and also enables stronger engagement between patients, caregivers, and healthcare systems, contributing to the sustained demand for high-quality care products.

Top of FormEurope Incontinence and Ostomy Care Products Market Report Highlights

• Based on type, the incontinence care segment dominated the market in 2024 due to the rising incidence of urinary incontinence in aging adults and individuals having chronic conditions such as diabetes & neurological disorders.
• The ostomy segment is expected to witness the fastest growth during the forecast period. The growth is attributed to the rising ostomy surgeries (linked to colorectal cancer & IBD).
• Germany led the market in 2024 due to the strong healthcare systems, aging population, and robust reimbursement policies.
• The market in the UK is expected to witness strong growth during the forecast period due to the NHS initiatives and patient awareness campaigns.
• A few key players in the Europe incontinence and ostomy care products market include ABENA, B. Braun, Coloplast, ConvaTec, Essity, Hartmann Group, Hollister Incorporated, Lohmann & Rauscher, and Ontex, and Salts Healthcare.

Polaris Market Research has segmented the Europe incontinence and ostomy care products market report on the basis of type:

By Type Outlook (Revenue, USD Billion, 2020–2034)

• • Incontinence Care Products
    • Absorbents
    • Incontinence Bags
    • Others
  • Ostomy Care Products
    • Ostomy Bags
      • Colostomy Bags
      • Ileostomy Bags
    • Urostomy Bags
      • Continent Ileostomy Bags
      • Continent Urostomy Bags
    • Deodorants
    • Skin Barriers
    • Irrigation Products