Europe Oral Care Market Reach $12.43 Billion By 2032 CAGR 3.0%

Europe Oral Care Market Size Worth $12.43 Billion By 2032 | CAGR: 3.0%

The global Europe oral care market size is expected to reach USD 12.43 billion by 2032, according to a new study by Polaris Market Research. The report “Europe Oral Care Market Share, Size, Trends, Industry Analysis Report, By Product Type (Toothpaste, Toothbrush, Mouthwash, Denture Products, Dental Accessories, Others); By Distribution Channel; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The changing consumer lifestyle and eating habits are promptly creating certain health problems in the global market, specifically oral-related infections. The rising number of working people, along with the increasing urban migration activities, are leading to an improper diet schedule, which in turn contributes to the need for oral care. According to the Oral-B Research Report 2023, approximately a third of the 166 million Europeans affected by a disability have witnessed gum issues in the past year.

The demographic transition in the region is expected to create significant demand for oral care, as it is the major factor causing tooth implantation and the need for denture products. In that regard, population ageing is anticipated to create enormous potential for the global oral care market. According to the official statistics for Europe, population ageing is expected to be a major problem with a rise of 42% in the upcoming years. This shift is likely to fuel the necessity for oral care in the marketplace.

The increasing incidence of oral care issues is motivating officials to boost awareness about oral care. According to the World Health Organization, European countries are majorly registering oral diseases, with 50.1% of cases in the world, and they announced the urgent need for the government to act on facilitating cost-effective and safe oral health care in universal health policies. As these initiatives are expected to grow further in the next few years, there will be significant expansion opportunities for the European oral care market in the next few years.

Do you have any questions? Would you like to request a sample or make an inquiry before purchasing this report? Simply click the link below:

The ongoing government and non-government initiatives to enhance healthcare infrastructure are anticipated to create tremendous growth potential for the oral care industry. Major players in the oral care market are optimizing their brand image with the incorporation of social media campaigns. For instance, in March 2023, Oral-B unveiled the BIG RETHINK campaign, with a view to offering an equitable oral experience to everyone. These types of programmes are expected to promote the importance of oral care products among individuals.

Europe Oral Care Market Report Highlights

  • Toothpaste segment is anticipated to witness the highest growth in the coming years due to the development of superior toothpaste for certain medical conditions.
  • Online retailers segment accounted for the largest market share owing to the increasing usage of e-commerce platforms.
  • UK is projected to register the fastest growth during the forecast period, attributable to the rising prevalence of oral health care problems.
  • The global players include Blendea, Colgate-Palmolive, Curaprox, Dr. Bronner's, GlaxoSmithKline Consumer Healthcare, Henkel, Lebon, & Lion Corporation.

Polaris Market Research has segmented the Europe oral care market report based on product type, distribution channel and region:

Europe Oral Care, Product Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Toothpaste
    • Manual
    • Electric (Rechargeable)
    • Battery-powered (non-rechargeable)
    • Others
  • Toothbrush
    • Gel
    • Polish
    • Paste
    • Powder
  • Mouthwash
    • Medicated
    • Non-medicated
  • Denture Products
    • Cleaners
    • Fixatives
    • Floss
    • Others
  • Dental Accessories
    • Cosmetic Whitening Products
    • Fresh Breath Dental Chewing Gum
    • Tongue Scrapers
    • Fresh Breath Strips
    • Others
      • Oral Irrigators
        • Countertop
        • Cordless
      • Mouth Freshener Sprays
  • Others

Europe Oral Care, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retailers
  • Others

Europe Oral Care, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
    • Netherlands
    • Russia
    • Rest of Europe

Europe Oral Care Market Report Scope

Report Attributes


Market size value in 2024

USD 9.81 billion

Revenue forecast in 2032

USD 12.43 billion


3.0% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD Billion and CAGR from 2024 to 2032

Segments covered

  • By Product Type
  • By Distribution Channel
  • By Region

Regional scope

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Competitive Landscape

  • Europe Oral Care Market Share Analysis (2023)
  • Company Profiles/Industry participants profiling includes company overview, financial information, product/service benchmarking, and recent developments

Report Format

  • PDF + Excel


Report customization as per your requirements with respect to countries, region, and segmentation.

For Specific Research Requirements

Request for Customized Report