The global fabric softener sheets market size is expected to reach USD 3.88 Billion by 2029 according to a new study by Polaris Market Research. The report “Fabric Softener Sheets Market Share, Size, Trends, Industry Analysis Report, By Product (General Fabric Softener, Eco-Friendly Fabric Softener Sheets); By Application (Clothing, Home Textile); By Region; Segment Forecast, 2021 – 2029” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The global growth is mainly driven by the increased use of washing machines owing to the growing preference for convenience solutions coupled with changing lifestyles. Raised consciousness regarding hygiene among consumers results in high usage of fabric softener sheets as dryer sheets exhibit anti-microbial properties and inhibit bacterial growth and odor formation. Rising awareness regarding the chemicals in general fabric softener has shifted towards eco-friendly alternatives.
Moreover, increasing consciousness among consumers regarding the source of the raw material as well sustainability of the product further drives the demand for eco-friendly dryer sheets. Increasing the millennial population and health consciousness among the working population and marketing campaigns for eco-friendly fabric softeners are driving product use.
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The North America region is expected to be driven by increasing home laundry and launderette services in clothing and home textile application. The Asia Pacific market is expected to be driven by increasing penetration of washing machines due to the rise in the number of working women, hectic lifestyle, child-rearing, and household responsibilities coupled with growing purchasing power.
Market participants such as Unilever, Colgate, P&G, Church & Dwight, Henkel, Ecover, Scjohnson, Werner & Mertz, Sodalis, and KAO are currently operating in the market. Fabric softener sheets consist of fragrance chemicals, including benzene, acetaldehyde, and toluene. These toxic chemicals can cause skin irritation, migraines, and breathing issues due to the release of VOCs. Thus, the market players are focusing on using natural fragrance compounds and making the dryer sheets more compatible.
Polaris Market Research has segmented the fabric softener sheets market report on the basis of product, application, and region:
Fabric Softener Sheets, By Product Outlook (Revenue – USD Million, 2017 – 2029)
- General Fabric Softener
- Eco-Friendly Fabric Softener Sheets
Fabric Softener Sheets, Application Outlook (Revenue – USD Million, 2017 – 2029)
- Home Textile
Fabric Softener Sheets, Regional Outlook (Revenue – USD Million, 2017 – 2029)
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa