Genealogy Products & Services Market $10.13 B by 2032,CAGR 11.2%

Genealogy Products & Services Market Size Worth $10.13 Billion By 2032 | CAGR: 11.2%

The global genealogy products & services market size is expected to reach USD 10.13 billion by 2032, according to a new study by Polaris Market Research. The report “Genealogy Products & Services Market Share, Size, Trends, Industry Analysis Report, By Category (Family Records, Family Trees, Forums, Cemeteries, Newspapers, Blogs, DNA Testing, Others); By Application; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The growing popularity and prevalence of DNA testing services offered by leading companies and the development of new tests providing insights into one's genetic ancestry and helping individuals to discover relatives they didn't know they had are the primary factors influencing the global market growth. Apart from this, rapid advancements in technology, including powerful search algorithms, data analytics, and user-friendly genealogy software that resulted in a more convenient way for individuals to conduct research and build family trees, are also likely to have a positive impact on the market growth.

For instance, in March 2023, Stories announced the public launch of its StoryAssist, a new artificial intelligence engine for creating online family history stories on the platform. It is the first AI-powered tool to help family capture rich details about their past at a higher speed.

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In recent years, various genealogy apps have become increasingly popular, as they allow users to research their family history with convenience on their smartphones and tablets. These applications often include features such as document scanning, family tree management, and the ability to access databases on the go, thereby gaining huge traction and likely generating new growth avenues for the market.

Furthermore, developing and maintaining comprehensive online genealogy databases, especially for the regions with limited available records, presents a significant opportunity for companies to cater to growing specific genealogical interests across the globe. Also, expanding services to cater to international market needs and offering support for genealogical research in various languages could help companies tap into a global user base and increase their revenue.

For instance, in October 2022, Alumni of the Forensic Genetic Genealogy Program introduced the new “IGGnite DNA.” The company will offer extensive genetic genealogy to law enforcement agencies as well as services for individuals. 

Genealogy Products & Services Market Report Highlights

  • Family records segment accounted for the largest share on account of the surge in the number of families and individuals looking to secure and preserve their family records
  • The households segment will grow at a significant pace, mainly due to growing penetration among households for knowing their ancestral roots and rich history
  • North America dominated the global market with a significant share, mainly attributed to the quick adoption of innovative technologies and well-developed healthcare infrastructure
  • The key market players include CL Life Sciences International Holdings, Geneanet, Living DNA, Mitsui Co., WikiTree,, American Elements, and 23 and Me

Polaris Market Research has segmented the genealogy products & services market report based on category, application, and region:

Genealogy Products & Services, Category Outlook (Revenue - USD Billion, 2023 - 2032)

  • Family Records
  • Family Trees
  • Forums
  • Cemeteries
  • Newspapers
  • Blogs
  • DNA Testing
  • Others

Genealogy Products & Services, Application Outlook (Revenue - USD Billion, 2023 - 2032)

  • Households
  • Institutions

Genealogy Products & Services, Regional Outlook (Revenue - USD Billion, 2023 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Genealogy Products & Services Market Report Scope

Report Attributes


Market size value in 2023

USD 3.88 billion

Revenue forecast in 2032

USD 10.13 billion


11.2% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Category, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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