Home Fragrance Market Size Worth $19.59 Billion By 2032 | CAGR: 4.50%

Home Fragrance Market Size Worth $19.59 Billion By 2032 | CAGR: 4.50%

The global home fragrance market size is expected to reach USD 19.59 billion by 2032, according to a new study by Polaris Market Research. The report “Home Fragrance Market Share, Size, Trends, Industry Analysis Report, By Product (Scented Candles, Sprays, Essential Oils, Incense Sticks), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market is experiencing lucrative opportunities due to the rising expenditure on home decoration. Consumers increasingly recognize the benefits of home fragrance items to address health issues such as anxiety, depression, and stress. Scientifically established advantages of certain scents on mental health have gained significant awareness among consumers, driving market growth. The growing emphasis on the therapeutic properties of home fragrance products has become a prominent factor in propelling the market forward.

The market of fragrance products is witnessing increased spending and demand due to customer preferences for pleasant scents in their surroundings, coupled with the expanding air care industry. Furthermore, the growing popularity of aromatherapy in homes is expected to drive the market in the coming years. In particular, the demand for scented candles is rising in spa settings, as they have long burn times, lead-free wicks, and toxin-free characteristics. These factors contribute to the growing demand for home fragrance products in the residential sector.

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Large retailers leverage their large marketing budgets to promote home fragrance products through various means, such as in-store displays, advertising, and promotional activities. This helps to increase consumer awareness and generate sales. Additionally, supermarkets & hypermarkets often offer competitive pricing and attractive promotions, making home fragrance products more accessible and affordable to a wider consumer base.

As consumers become more educated about the benefits of using home fragrance products, such as creating a pleasant ambiance and eliminating unpleasant odors, their willingness to spend money on these items has increased. This is particularly evident as individuals experience an improvement in their standard of living, often accompanied by a rise in the middle-class population. As a result, consumers are more willing to invest in products that enhance their living spaces and contribute to a more enjoyable and comfortable environment.

North America held a substantial share. Region's consumers have shown a growing interest in aromatherapy, utilizing home fragrance products to enhance relaxation, alleviate stress, and improve their overall well-being. This increased popularity of aromatherapy is expected to drive the region's demand for home fragrance products. U.S. growth can be attributed to the significant growth of unique and personalized fragrances that cater to the diverse preferences of consumers. The wide range of fragrance options in the country has contributed to its prominence in the market.

Home Fragrance Market Report Highlights

  • Scented candles segment expected to grow at the fastest rate, owing to the development of high-end scented candles using premium exotic ingredients
  • Online segment projected to grow at the fastest rate, owing to the availability of different brands, seasonal discounts, and free delivery
  • Europe region held the substantial share, owing to the growing demand for aromatherapy, decorative tendencies in certain countries like Germany
  • The global key market players include NEST Fragrances, Reckitt Benckiser, Procter & Gamble, Seda France, Newell Brands, Voluspa, Scent Air, Estee Lauder, Bougie & Senteur, and Bath & Body Works.

Polaris Market Research has segmented the home fragrance market report based on product, distribution channel, and region:

Home Fragrance, Product Outlook (Revenue - USD Billion, 2019 - 2032)

  • Scented Candles
  • Sprays
  • Essential Oils
  • Incense Sticks
  • Others

Home Fragrance, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Supermarkets & Hypermarkets
  • Specialty Store
  • Convenience Stores
  • Online
  • Others

Home Fragrance, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Home Fragrance Market Report Scope

Report Attributes


Market size value in 2024

USD 13.74 billion

Revenue forecast in 2032

USD 19.59 billion


4.50% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Product, By Distributing Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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