India Anime Market Size Worth USD 5,036.0 Million by 2032 | CAGR: 13.3%

India Anime Market Size Worth USD 5,036.0 Million by 2032 | CAGR: 13.3%

India Anime market size is expected to reach USD 5,036.0 Million by 2032, according to a new study by Polaris Market Research. The report “India Anime Market Share, Size, Trends, Industry Analysis Report, By Type (Internet Distribution, Live Entertainment, Merchandising, Movie, Music, Pachinko, T.V., Video); By Origin; By Distribution Channel; By Genre; By OTT; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The Indian anime market has experienced remarkable growth due to an expanding fan base, increased internet access, and rising interest in Japanese pop culture. Traditionally popular among manga enthusiasts and otaku communities, anime has now gained mainstream popularity in India, thanks to the availability of diverse titles on streaming platforms like Netflix, Amazon Prime Video, and Crunchyroll.

This growing market presents opportunities for both local and international stakeholders. While Japanese anime remains dominant, there is a rising demand for Indian-produced anime content that merges local cultural elements with Japanese animation style. Indian studios and animators are creating original anime series and films to cater to Indian audience preferences while also appealing to the global anime community.

The convenience and flexibility offered by digital platforms enable viewers to access anime content anytime, anywhere, on multiple devices. This convenience factor further drives the adoption of digital platforms for consuming anime content, fueling the growth of the Indian anime market and creating new opportunities for content creators, distributors, and streaming platforms alike.

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The rising internet penetration and growing demand for anime-based content on digital platforms are key drivers propelling the Indian anime market forward. As internet connectivity becomes more widespread across India, a larger portion of the population gains access to online streaming platforms, where anime content is readily available. This increased accessibility to high-speed internet facilitates seamless streaming of anime series and movies, catering to the preferences of viewers who prefer to consume content on digital platforms. Moreover, the growing demand for anime-based content on digital platforms reflects the changing preferences and interests of Indian audiences. With the rise of social media and digital communities, there has been a surge in the popularity of anime content among Indian youth, who are drawn to the diverse storytelling, vibrant animation, and unique cultural elements found in anime. As a result, streaming platforms are witnessing a higher demand for anime content, prompting them to invest in acquiring licenses for popular titles and expanding their anime libraries to cater to this growing audience segment.

India Anime Market Report Highlights

  • Merchandising has secured the dominant market share in the Indian anime market by effectively leveraging fans' emotional attachment to their beloved anime series and characters.
  • In the Indian anime market, the sci-fi and fantasy genre is projected to experience a substantial CAGR in the upcoming years. This growth can be attributed to its ability to immerse viewers in creatively crafted worlds featuring advanced technology, supernatural abilities, and extraterrestrial entities.
  • The India key market players include Amazon Prime Video, ANIMAX, Crunchyroll, LLC, Disney+ Hotstar, Hulu, LLC, Netflix Inc., and among others.

Polaris Market Research has segmented the India Anime market report based on type and material:

India Anime, Type Outlook (Revenue - USD Million, 2019 - 2032)

  • Internet Distribution
  • Live Entertainment
  • Merchandising
  • Movie
  • Music
  • Pachinko
  • T.V.
  • Video

India Anime, Origin Outlook (Revenue - USD Million, 2019 - 2032)

  • Comics
  • Computer Based

India Anime, Distribution Channel Outlook (Revenue - USD Million, 2019 - 2032)

  • Offline
  • Online

India Anime, Genre Outlook (Revenue - USD Million, 2019 - 2032)

  • Action & Adventure
  • Sci-Fi & Fantasy
  • Romance & Drama
  • Sports
  • Others

India Anime, OTT Outlook (Revenue - USD Million, 2019 - 2032)

  • Dedicated Anime Streaming Platforms
  • General Entertainment Platforms with Anime Content
  • Subscription-Based Models
  • Original Anime Productions
  • Others

India Anime Market Report Scope

Report Attributes


Market size value in 2024

USD 1,855.4 million

Revenue Forecast in 2032

USD 5,036.0 million


13.3% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments Covered

By Type, By Origin, By Distribution Channel, By Genre, By OTT


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  • Regional analysis
  • Segmentation analysis
  • Industry outlook
  • Competitive landscape
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