Less Lethal Ammunition Market Growth Analysis $1.91 Billion By 2032, CAGR: 4.5%

Less Lethal Ammunition Market Size Worth $1.91 Billion By 2032 | CAGR: 4.5%

The global less lethal ammunition market size is expected to reach USD 1.91 billion by 2032, according to a new study by Polaris Market Research. The report “Less Lethal Ammunition Market Share, Size, Trends, Industry Analysis Report, By Application (Paintballs, Rubber Bullets); By Product (Shotguns, Launchers); By End-use (Military, Law Enforcement); By Region, And Segment Forecasts, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

An increase in global terrorist activities and hostilities is expected to lead prominent military organizations worldwide to procure more defense equipment. This trend will directly boost the market in the forecast period. The rising threats related to terrorism and political violence on a global scale are anticipated to affect the security and stability of countries worldwide. Consequently, many nations are taking steps to enhance their military capabilities, aiming to counter terrorism and safeguard their borders amidst growing geopolitical tensions.

Additionally, numerous nations are focused on enhancing their law enforcement agencies to manage internal tensions effectively. These advancements are expected to drive the demand for firearms and ammunition, leading to market expansion. Key factors driving this surge include rising geopolitical tensions and border disputes among regional powers. Additionally, the escalating threat posed by terrorist activities and separatist insurgency has significantly influenced the rise in defense spending within the region. Industry players cater to customers either through direct supply or third-party distributors.

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Less-lethal ammunition is distributed for commercial purposes, such as law enforcement, prisons, military, and authorized government agencies, through either B2B (business-to-business) or B2C (business-to-customer) channels. In the B2B model, manufacturers sell finished products to firms like firearms stores or distributors, while in the B2C model, they directly sell to end customers. These non-lethal bullets, made from hard plastic or polyethylene, can be discharged from shotguns or similar weapons and designed to incapacitate suspects without causing permanent harm. They are highly valuable for law enforcement agencies in situations where lethal force may not be necessary or suitable.

Plastic bullets are notably effective in situations where law enforcement officers need to maintain a safe distance from suspects, as they can be fired from several meters away. The global market is highly competitive, with participation from both regional and multinational entities. Governments engage in contracts with numerous domestic and foreign entities to procure products and services. Consequently, manufacturers find themselves in competition not only with other major corporations and defense contractors but also with smaller firms specializing in specific technologies or capabilities. Additionally, state-owned defense manufacturers' offerings further contribute to the competitive landscape.

Less Lethal Ammunition Market Report Highlights

  • Shotgun segment garnered the largest share, primarily used by police for riot control and mob mobilization
  • Rubber bullets held the largest share, owing to the growing need for defense and security in emerging nations
  • North America dominated the market, primarily due to huge military expenditures for homeland security
  • The key market players include Rheinmetall, Chemring, Winchester Ammunition, Lightfield Ammunition, NonLethal Technologies, and Safariland.

Polaris Market Research has segmented the less lethal ammunition market report based on product, application, end use, and region:

Less Lethal Ammunition, Product Outlook (Revenue - USD Billion, 2019 - 2032)

  • Shotguns
  • Launchers
  • Other

Less Lethal Ammunition, Application Outlook (Revenue - USD Billion, 2019 - 2032)

  • Rubber Bullets
  • Bean Bag Rounds
  • Polyethylene/ Plastic Bullets
  • OC/CS & Smoke Munitions
  • Flash Bang Rounds
  • Paintballs
  • Others

Less Lethal Ammunition, End Use Outlook (Revenue - USD Billion, 2019 - 2032)

  • Law Enforcement
  • Military
  • Others

Less Lethal Ammunition, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Less Lethal Ammunition Market Report Scope

Report Attributes


Market size value in 2023

USD 1.28 billion

Revenue forecast in 2032

USD 1.91 billion


4.5% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Product, By Application, By End Use, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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  • Regional analysis
  • Segmentation analysis
  • Industry outlook
  • Competitive landscape
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