The global marketing automation market size is expected to reach USD 13.71 billion by 2030, according to a new study by Polaris Market Research. The report “Marketing Automation Market Share, Size, Trends, Industry Analysis Report, By Component (Software, Services); By Deployment Type; By Organization Size; By Application; By End-Use Industry; By Region; Segment Forecast, 2022 - 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Data-driven retention marketing has extensively become a must-have in the competitive marketing ecosystem. Over the coming years, there is an immense opportunity for contextual and emotionally intelligent communications that are expected to acknowledge customer preferences. Further, customer marketing platforms have witnessed extensive growth owing to an increase in the use of social media and email marketing.
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Email marketing is increasingly being used by businesses across the world. The primary features of email marketing include tracking email statistics, viewing detailed profiles, sending scheduled emails, and streaming statistics. This enables marketers to handle and manage mailer campaigns effectively.
Marketing a product or service involves several complications; it integrates various stakeholders throughout the enterprise, suppliers & agencies, and multiple media & channels. Consumer behavioral changes that give rise to complex, large, and highly dissimilar marketing landscapes drive the industry. Most often, enterprises, particularly SMBs, witness critical challenges such as legacy system issues, limited budget constraints, and limited availability of skilled expertise for software handling. Organizations worldwide are increasingly investing in data & analytics systems in the industry, leading to growth in the adoption of marketing automation solutions.
Marketing Automation Market Report Highlights
Polaris Market Research has segmented the marketing automation market report based on component, deployment type, organization size, application, end-use, and region:
Marketing Automation, Component Outlook (Revenue - USD Billion, 2018 - 2030)
Marketing Automation, Deployment Type Outlook (Revenue - USD Billion, 2018 - 2030)
Marketing Automation, Organization Size Outlook (Revenue - USD Billion, 2018 - 2030)
Marketing Automation, Application Outlook (Revenue - USD Billion, 2018 - 2030)
Marketing Automation, End-Use Outlook (Revenue - USD Billion, 2018 - 2030)
Marketing Automation, Regional Outlook (Revenue - USD Billion, 2018 - 2030)