Marketing Automation Market Size Worth $13.71 Billion By 2030 | CAGR: 12.9%

Marketing Automation Market Size Worth $13.71 Billion By 2030 | CAGR: 12.9%

The global marketing automation market size is expected to reach USD 13.71 billion by 2030, according to a new study by Polaris Market Research. The report “Marketing Automation Market Share, Size, Trends, Industry Analysis Report, By Component (Software, Services); By Deployment Type; By Organization Size; By Application; By End-Use Industry; By Region; Segment Forecast, 2022 - 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.


Data-driven retention marketing has extensively become a must-have in the competitive marketing ecosystem. Over the coming years, there is an immense opportunity for contextual and emotionally intelligent communications that are expected to acknowledge customer preferences. Further, customer marketing platforms have witnessed extensive growth owing to an increase in the use of social media and email marketing.


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Email marketing is increasingly being used by businesses across the world. The primary features of email marketing include tracking email statistics, viewing detailed profiles, sending scheduled emails, and streaming statistics. This enables marketers to handle and manage mailer campaigns effectively.


Marketing a product or service involves several complications; it integrates various stakeholders throughout the enterprise, suppliers & agencies, and multiple media & channels. Consumer behavioral changes that give rise to complex, large, and highly dissimilar marketing landscapes drive the industry. Most often, enterprises, particularly SMBs, witness critical challenges such as legacy system issues, limited budget constraints, and limited availability of skilled expertise for software handling. Organizations worldwide are increasingly investing in data & analytics systems in the industry, leading to growth in the adoption of marketing automation solutions.


Marketing Automation Market Report Highlights

  • The software segment dominated the global market on account of greater need for customer benchmarking and analysis of customer behavior
  • The cloud segment is expected to witness significant growth during the forecast period owing to rise in demand for higher processing capabilities and cost effective marketing automation solutions
  • Large enterprises segment accounted for the largest share. This is due to the adoption of innovative technologies by large organization for improved efficiency and performance
  • Social media marketing generated significant revenue un 2021 owing to rise in penetration of mobile devices, changing consumer behavior, and increase in significant use of social media platforms
  • IT & Telecom industry accounted for the largest share owing to greater inclination toward strategizing marketing initiatives
  • Asia Pacific is expected to exhibit significant growth during the forecast period due to rise in population, increase in digitalization, and use of social networking sites
  • The industry is highly competitive owing to the existence of large industry players with global presence including Adobe Inc., Act-On Software, ActiveCampaign, ClickDimensions, GetResponse, HubSpot, IBM Corporation


Polaris Market Research has segmented the marketing automation market report based on component, deployment type, organization size, application, end-use, and region:


Marketing Automation, Component Outlook (Revenue - USD Billion, 2018 - 2030)

  • Software
  • Services

Marketing Automation, Deployment Type Outlook (Revenue - USD Billion, 2018 - 2030)

  • Cloud
  • On-Premises

Marketing Automation, Organization Size Outlook (Revenue - USD Billion, 2018 - 2030)

  • Small & Medium Enterprises
  • Large Enterprises

Marketing Automation, Application Outlook (Revenue - USD Billion, 2018 - 2030)

  • Email Marketing
  • Social Media Marketing
  • Campaign Management
  • Others

Marketing Automation, End-Use Outlook (Revenue - USD Billion, 2018 - 2030)

  • BFSI
  • IT & Telecom
  • Media & Entertainment
  • Retail & E-Commerce
  • Others

Marketing Automation, Regional Outlook (Revenue - USD Billion, 2018 - 2030)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa