Robo Advisory Market Reach $72.00 Billion By 2032, CAGR: 28.8%

Robo Advisory Market Size Worth $72.00 Billion By 2032 | CAGR: 28.8%

The global robo advisory market size is expected to reach USD 72.00 billion by 2032, according to a new study by Polaris Market Research. The report Robo Advisory Market Share, Size, Trends, Industry Analysis Report, By Type (Pure Robo Advisors, Hybrid Robo Advisors); By Provider; By Service Type; By End-Use; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

A Robo-advisor is an artificial intelligence-driven virtual financial advisor that offers services such as investing and portfolio management advice. These platforms utilize automated, algorithm-driven processes, minimizing the need for human intervention. Typically, they specialize in automating and optimizing passive indexing strategies, primarily employing mean-variance optimization.

Robo-advisors offer cost-effective solutions by minimizing human interaction, making them attractive to major industry players seeking efficiency. Through algorithmic calculations, these services provide comprehensive solutions digitally, meeting consumer demands efficiently. Additionally, they have the potential to address low client satisfaction levels in the banking sector, driving further adoption. By utilizing online questionnaires to assess clients' risk tolerance, financial status, and investment objectives, robo-advisors simplify the investment process compared to traditional methods, further fueling market demand.

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Advantages of Robo-advisors include the provision of high-quality, low-cost portfolios, tax-loss harvesting, and secure investments. These platforms base their recommendations on real-time data and current economic conditions, reducing credit risk and aiding consumer adaptation to technology. However, ongoing technological advancements and regulatory adaptations are expected to ease the challenges in the market, fostering continued Robo-advisors market growth.

Many retail investors are drawn to robo advisory platforms for the educational resources and tools they offer. These platforms provide educational content, interactive tools, and user-friendly interfaces that empower retail investors to make informed decisions about their finances. By increasing financial literacy and engagement, robo advisors attract and retain retail investors over the long term.

Advances in artificial intelligence, machine learning, and big data analytics have enhanced the capabilities of robo advisors, allowing them to offer more sophisticated investment solutions. These technological advancements improve portfolio management, risk assessment, and asset allocation, driving the growth of the robo advisory industry.

Robo Advisory Market Report Highlights

  • In 2023, the hybrid robo-advisory segment held the largest market share; by integrating the human element into their services, hybrid robo-advisors bridge the gap between technological sophistication and personalized financial guidance.
  • The retail investor segment is expected to grow at the fastest CAGR during the forecast period. Retail investors gradually pursue personalized investment tactics tailored to their financial goals, risk tolerance, and preferences. Hence, demand for the Robo Advisory market is expected to grow during the forecast period.
  • In 2023, North America accounted for the largest market share due to major technology hubs, such as Silicon Valley, which foster innovation and entrepreneurship. As a result, North American companies have been at the forefront of developing cutting-edge robo-advisory platforms powered by artificial intelligence, machine learning, and big data analytics.
  • The Asia Pacific region is expected to witness the fastest-growing CAGR during the forecast period. Traditional financial institutions, wealth management firms, and technology companies in the Asia Pacific are forming strategic partnerships and collaborations to leverage robo-advisory technology and reach new customer segments. 
  • The global key market players include Betterment, Charles Schwab & Co., Inc., Ellevest, Empirica, Fincite GmbH, Ginmon Vermögensverwaltung GmbH, SigFig Wealth Management, Social Finance, Inc., The Vanguard Group, Inc., Wealthfront Corporation.

Polaris Market Research has segmented the robo advisory market report based on type, provider, service type, end-use, and region

Robo Advisory, Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Pure Robo Advisors
  • Hybrid Robo Advisors

Robo Advisory, Provider Outlook (Revenue - USD Billion, 2019 - 2032)

  • Fintech Robo Advisors
  • Traditional Wealth Managers
  • Banks
  • Others

Robo Advisory, Service Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Investment Advisor
  • Wealth Management
  • Retirement Planning
  • Tax-loss Harvesting

Robo Advisory, End Use Outlook (Revenue - USD Billion, 2019 - 2032)

  • Retail Investor
  • High Net Worth Individuals

Robo Advisory, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Australia
  • Rest of Asia Pacific
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa
  • Rest of Middle East & Africa

Robo Advisory Market Report Scope

Report Attributes


Market size value in 2024

USD 9.50 billion

Revenue forecast in 2032

USD 72.00 billion


28.8% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Type, By Provider, By Service Type, By End Use, By Region.

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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