Safari Tourism Market Size Worth $56.05 Billion By 2032 | CAGR: 5.40%

Safari Tourism Market Size Worth $56.05 Billion By 2032 | CAGR: 5.40%

The global safari tourism market size is expected to reach USD 56.05 billion by 2032, according to a new study by Polaris Market Research. The report “Safari Tourism Market Share, Size, Trends, Industry Analysis Report, By Type (Adventure Safari, Private Safari), By Group (Friends, Families, Couples, Solos), By Booking Mode, By Region, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The growth of the safari travel industry is expected to be driven by factors such as increasing disposable income, higher expenditure by the middle and upper-class segments, the rise of micro trips, and the overall growth of the global tourism sector. Travelers prefer personalized services, reliable transportation, and exclusive experiences. Establishing a positive and professional relationship with staff members has become a key benchmark for successful safari travel.

Adventure-seeking millennials are increasingly drawn to dynamic and immersive safari experiences that involve walking safaris, trekking, and engaging with the local culture, environment, and wildlife. They often prefer to travel in groups or opt for shared accommodations, allowing them to connect and socialize with fellow travelers who share their interests. Additionally, millennials strongly desire to capture stunning wildlife photographs, which they can share on social media platforms. This growing interest among young travelers has led to an upsurge in demand for safari travel, thus driving the market's growth.

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The influence of social media platforms on safari travel choices is significant and plays a key role in driving the growth of the safari tourism market. The rising popularity of safari travel among bloggers and influencers is a major contributing factor to this trend. These individuals, with their substantial following on platforms such as Instagram, YouTube, TikTok, and travel blogs, share their captivating travel content, thereby shaping trends and influencing the travel decisions of their audience. Their impactful presence on social media has created a strong connection between safari travel and the desires of travelers seeking unique and inspiring experiences.

Safari tourism has emerged as an appealing option for multigenerational families seeking meaningful connections and unforgettable moments in the wild. The safari industry has recognized this trend and responds by offering family-friendly accommodations, knowledgeable guides, and diverse activities tailored to different age groups. In addition, there is a growing preference among travelers for lesser-known and secluded safari destinations, departing from popular and crowded areas. This desire for exclusivity and off-the-beaten-path experiences drives the exploration of hidden gems that provide distinctive wildlife encounters and pristine natural landscapes untouched by mass tourism.

Safari Tourism Market Report Highlights

  • Couples segment garnered the largest share, as there are luxury holiday destinations, romantic, and un-forgettable experience for the newly weds
  • Adventure segment held the largest share, primarily due to exotic activities like walking safaris and balloon rides
  • APAC expected to grow at steady rate, due to presence of huge young population with high disposable income
  • The global players include Wilderness, Thomas Cook, Singita, Scott Dunn, Rothschild Safaris, Travcoa & Beyond, Travcoa Tours & Safaris, Abercrombie & Kent, Gamewatchers Safaris, Backroads, and TUI Group.

Polaris Market Research has segmented the safari tourism market report based on type, group, booking mode, and region:

Safari Tourism, Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Adventure Safari
  • Private Safari
  • Others

Safari Tourism, Group Outlook (Revenue - USD Billion, 2019 - 2032)

  • Friends
  • Families
  • Couples
  • Solos

Safari Tourism, Booking Mode Outlook (Revenue-USD Billion, 2019 - 2032)

  • Direct Booking
  • Agents And Affiliates Account
  • Marketplace Booking

Safari Tourism, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
    • U.S.
    • Canada
    • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
  • Latin America
    • Argentina
    • Brazil
    • Mexico
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Israel
    • South Africa

Safari Tourism Market Report Scope

Report Attributes


Market size value in 2024

USD 36.73 billion

Revenue forecast in 2032

USD 56.05 billion


5.40% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By Type, By Group, By Booking Mode, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Wilderness, Thomas Cook, Singita, Scott Dunn, Rothschild Safaris, Travcoa & Beyond, Travcoa Tours & Safaris, Abercrombie & Kent, Gamewatchers Safaris, Backroads, and TUI Group.

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