Video Processing Platform Market Size Worth $20.40 Billion By 2032 | CAGR: 12.4%

The global video processing platform market size is expected to reach USD 20.40 billion by 2032, according to a new study by Polaris Market Research. The report “Video Processing Platform Market Share, Size, Trends, Industry Analysis Report, By Component (Hardware, Platform, Services); By Application; By Content Type; By Vertical; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Video processing includes video filters to extract the appealing video after the modifications by using image resizing, trimming, brightness, and fade-in and fade-out. These are just a few examples of basic video processing procedures. The rising consumer interest in the entertainment sector is, in a way, driving new growth opportunities for video processing platforms, as the companies in this sector are working on advertisement and content creation in the form of video clips to convey the effectiveness of the product or service to a wider audience.

Based on the State of Video Marketing Survey 2023 Report, around 91% of the firms utilized video creation as a marketing strategy among survey participants, which is 86% in 2022. Video-making has been gaining traction since 2016, with an adoption rate of 61%. This can be attributable to increased awareness about the product and the ease of conveying information, including user queries and issues. The effectiveness of video processing platforms is assisting hugely in meeting the company's ongoing requirements, fueling its demand in the coming years.

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The COVID-19 pandemic stimulated the demand for video meetings by companies due to the lockdown and evolution of the work-from-home model. The rising adoption of cloud models is enabling companies to reduce the installation costs of video processing platforms. Ateme and Google Cloud enabled the digital transformation of broadcasters with their complete video distribution solutions due to the shift in consumer preferences in adopting media. This cloud incorporation provides the reliability, scalability, and security that broadcasters need. As companies come forward to cater to industrial needs, there will be huge potential for the expansion of video processing platforms in the coming years.

Video Processing Platform Market Report Highlights

• Platform segment is anticipated to witness the highest growth in the coming years due to the rising incorporation of advanced technologies by market players.
• Dynamic ad insertion segment accounted for the largest market share owing to its effectiveness in assisting the monetization of broadcasting services.
• Real-time/live segment is projected to experience a larger revenue share due to the rising adoption of competitive exam coaching in educational institutions.
• Asia Pacific is expected to have the fastest growth owing to the increasing adoption of smartphones driven by lower data costs, fueling demand for streaming services.
• The global players include Ateme, Avid Technology, AWS Elemental, Amagi, Akamai Technologies, Beamr, Bitmovin, Brightcove, Evertz, Edgio, Haivision & Kaltura.

Polaris Market Research has segmented the video processing platform market report based on component, application, content type, vertical, and region:

Video Processing Platform, Component Outlook (Revenue - USD Billion, 2019 - 2032)

• Hardware
• Platform
• Services

Video Processing Platform, Application Outlook (Revenue - USD Billion, 2019 - 2032)

• Video Upload & Ingestion
• Dynamic Ad Insertion
• Video Transcoding & Processing
• Video Hosting
• Content Rendering
• Other Applications

Video Processing Platform, Content-Type Outlook (Revenue - USD Billion, 2019 - 2032)

• Real-time/Live
• On-demand

Video Processing Platform, Vertical Outlook (Revenue - USD Billion, 2019 - 2032)

• BFSI
• Education
• Government & Defense
• Healthcare & Life Sciences
• IT & Telecommunications
• Manufacturing
• Media & Entertainment
• Retail & Consumer Goods
• Other Verticals

Video Processing Platform, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
• Latin America
  • Argentina
  • Brazil
  • Mexico
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Video Processing Platform Market Report Scope