The global wildlife tourism market size is expected to reach USD 303.35 billion by 2032, according to a new study by Polaris Market Research. The report “Wildlife Tourism Market Share, Size, Trends, Industry Analysis Report, By Group (Groups/Friends, Couples, Family, and Solo); By Booking Mode; By Wildlife Tour Type; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Growth of the industry is fueled by the interest of wildlife photographers in touring wildlife sanctuaries. Tourism for wildlife is significantly influenced by social media, particularly among visitors from generations Y and Z. Individual visitors post their travel experiences on their Instagram, Facebook, or TripAdvisor profiles to share with their followers. When a young lion is born, for example, tourism organizations frequently publish updates about the event on their accounts or use social media for promotion.
These platforms provide ongoing communication with previous, present, and potential customers. They also give direct access to visitor feedback. Instagram is becoming more significant as cameras get more sophisticated. People want to capture wildlife in high-quality images that they can share with their friends at home or post on Instagram. As a result, the rising interest in photography, adoption of social media, and rising number of internet users are driving the growth of the market over the forecast period.
Additionally, technology tools like virtual reality, smartphone apps, and headset guides are becoming more and more crucial to enhancing the traveler experience. These are helpful resources that aid in educating people and outlining safety precautions when viewing wildlife. Voice Map is a prime illustration of a tour guide app. With the use of this software, the user may produce audio tours for visitors. It ensures travelers stay on the right path and offers information based on their GPS location. It is appropriate for driving, driving a bicycle, cycling, and boat cruises. Therefore, the technology adoption in the various software for guiding the map is bolstering the growth of the market.
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Moreover, tourists' participation in wildlife areas helps to preserve and improve the conditions for wild animals. Wildlife tourism helps the native tribes raise their quality of living because as tourism thrives, they can raise their standard of living by embracing wildlife tourism.
Wildlife Tourism Market Report Highlights
Polaris Market Research has segmented the wildlife tourism market report based on the group, booking mode, tour type, and region:
Wildlife Tourism, Group Outlook (Revenue - USD Billion, 2019 - 2032)
Wildlife Tourism, Booking Mode Outlook (Revenue - USD Billion, 2019 - 2032)
Wildlife Tourism, Wildlife Tour Type Outlook (Revenue - USD Billion, 2019 - 2032)
Wildlife Tourism, Regional Outlook (Revenue - USD Billion, 2019 - 2032)