Drinking Clean Water with Home Water Filtration Market

Drinking Clean Water with Home Water Filtration Market

Water is essential for life. Though our earth is covered with 75% of water, from which only 3% is freshwater, where again 2% is trapped in glaciers, drinking water is less. On top of that, water is polluted by various factors that lead to water-borne diseases in human beings.

Thus, clean, safe, and essential water is important for a healthy life. More people become aware and conscious of the quality of water they consume. Thus the demand for home water filtration has increased significantly. Let us explore the home water filtration market, its significance, and its types.

What is Home Water Filtration?

Home water filtration is the process of removing unwanted particles, chemicals, and microorganisms from tap water, rendering it safe and fit for consumption. These filtration systems can be installed at the point of entry (POE) of water into your house or at the point of use (POU) to cater to specific faucets and appliances.

How is the Market Progressing?

The home water filtration market has been experiencing robust growth over recent years. The market was valued at USD 12.68 billion in 2023 and is expected to grow at a CAGR of 10.4%, generating a total revenue of USD 30.97 billion by 2032. Many factors influence the market growth.

Some of them are:

  • Escalating concerns about water quality and health hazards associated with contaminated water.
  • The rise in the number of waterborne diseases emphasizes the need for reliable filtration solutions.
  • Growing awareness about environmental issues and the importance of sustainable living.
  • Technological advancements making water filtration systems more efficient and user-friendly.
  • Supportive government initiatives promoting the usage of water purification systems.

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What Types of Filtration Systems are available?

There are mainly 2 types of filtration systems, they are as follows:

  1. Point-of-Use Filters

Point-of-Use Filters are designed to treat water at specific outlets, ensuring that the drinking and cooking water is pure and free from contamination. This segment accounted for largest home water filtration market growth in 2022. Below are some common types of POU filters:


(a) The Counter Filters: These filters are typically installed under the sink and are directly connected to the water line. They provide a steady flow of clean water through a dedicated faucet on the countertop.


(b) Countertop Filters: Compact and easy to install, countertop filters sit beside the sink and are connected directly to the faucet. They are ideal for renters or homeowners looking for a portable filtration solution.


(c) Pitcher Filters: Pitcher filters are the most convenient and affordable option. Simply pour tap water into the pitcher, and it will pass through the filter, providing you with clean water ready for consumption.


(d) Faucet-Mounted Filters: These filters attach directly to the faucet, allowing for easy switching between filtered and unfiltered water with a flip of a switch.


(e) Others: Some other POU filter options include refrigerator filters, water bottle filters, and portable water filters.


  1. Point-of-Entry Filters

Point-of-Entry Filters are installed at the main water line where water enters homes. They provide filtered water to the entire house, including faucets, showers, and appliances. Common types include activated carbon filters, reverse osmosis systems, and UV filters.

Pouring the Summary

Investing in a home water filtration system is a wise decision, ensuring that your family's health is safeguarded and you have access to clean, pure water at all times. As the demand for safe drinking water continues to grow, the home water filtration market share will grow, with manufacturers striving to develop innovative and efficient filtration solutions.

Remember, every drop matters!

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