Home Water Filtration Market Share, Size, Trends, Industry Analysis Report, By Product Type; By Distribution Channel (Offline and Online); By End-Use; By Region; Segment Forecast, 2024 - 2032
- Published Date:Jan-2024
- Pages: 118
- Format: PDF
- Report ID: PM3370
- Base Year: 2023
- Historical Data: 2019-2022
Report Outlook
The global home water filtration market was estimated at USD 12.68 billion in 2023 and is projected to grow at a CAGR of 10.4% during the forecast period. The market for water treatment systems is growing due to increased concerns over contaminated water and its impact on vulnerable groups such as young children and pregnant women. Government regulations, rising incidences of waterborne diseases, heightened awareness among millennials, and the environmental effects of bottled water are all driving factors in this market. To meet the varying needs of homeowners, a range of water treatment devices are available, including water filtration machines, which are a cost-effective alternative to bottled water. Filtering helps reduce the concentration of particulate matter and unwanted chemical and biological contaminants, such as suspended particles, bacteria, viruses, fungi, and parasites, to produce safe drinking water.
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Typically, drinking water filtration systems use a five-stage process, including sediment, mechanical, chemical, mineral, and bacterial filters. Non-woven fabrics made from continuous fibers, including composites containing both microfibers and nanofibers, are widely used in microfiltration for water purification. This is because they prevent fiber shedding during filtration and act as prefilters or independent microfiltration media to filter out highly contaminated fluids and protect membrane filters.
Although the water filtration sector is one of the most critical services, the interruption to the supply chain caused by COVID-19 has had a substantial negative impact on the expansion of the worldwide market. In leading manufacturing nations, ongoing or partial lockdowns resulted in short-term production halts and changes in manufacturing schedules. Pentair, a major provider of water purification systems, experienced a decrease in production and a temporary suspension of operations due to government mandates to stay at home. The global market is expected to recover slowly in the coming years.
Industry Dynamics
Growth Drivers
Clean water is obtained from purifiers that eliminate harmful bacteria, viruses, and other contaminants. Giardia and cryptosporidium removal can decrease the risk of gastrointestinal disease by approximately 33%. Additionally, it can reduce the risk of bladder and rectal cancer and chlorine and its byproducts. Consuming clean water also helps improve the immune system, digestion, energy levels, skin health, and weight loss. The taste of water and food is enhanced with water filtration, and the natural flavor of food is preserved when cooking with safe water. On the other hand, household water filters can decrease water quality by removing minerals. Installing a water purifier at the input point increases pipe durability and reduces maintenance costs.
Waterdrop is a well-known company in the water purification industry, offering the G3P800 tankless RO system, which represents an improvement over traditional RO systems. Unlike conventional systems, this tankless RO system does not consume much space under the sink and is designed to be aesthetically pleasing. With its 800 GPD capacity, it can meet the daily water needs of a large family, and its 9-stage filtration system, including a RO membrane and UV sterilization, can remove over 1,000 hazardous chemicals, including germs and viruses.
The G3P800 RO system also complies with safety requirements set forth by the UKCA (UK Conformity Assessment) Standards, the Federal Communications Commission, and NSF (National Sanitation Foundation) for chlorine and TDS reduction. Additionally, it complied with EU rules and was awarded the 2019 German Red Dot Design Award. Many families in the United States consider the G3P800 RO system their preferred choice due to its various benefits.
Report Segmentation
The market is primarily segmented based on product type, distribution channel, end-use, and region.
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By Product Type |
By Distribution Channel |
By End-Use |
By Region |
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Point-of-use filters accounted for the largest market share in 2022
Point-of-use filters accounted for the largest market share in 2022. The volume capacity of such filters is low, so they are good for small applications where water is consumed. These filters are used conveniently and installed without attaining much space. As a result of their high-quality output and space-saving design, RO POU water filters are gaining popularity. For instance, in the residential application segment, RO POU water filters are expected to witness strong demand as households increasingly prefer these filters over pitchers and faucet-mounted filters.
The Online segment dominated the market in 2022
In 2022, the online segment will dominate the global market. Home water filtration systems are typically sold through retail channels such as specialty shops, superstores, and home improvement shops. The environment for distribution is changing quickly, and systems and procedures are being updated quickly. The residential water filtration market is evolving due to various factors, such as growing competition, increasing digitization, disintermediation, and changing consumer expectations. The B2C market is influenced by clear pricing, community involvement, and social connections when purchasing. This trend is expected to continue, focusing on cost savings, efficiency improvement, and exploring new opportunities in the home water filtration market.
The drinking segment is expected to grow fastest during the forecast period.
The drinking segment is expected to grow fastest in the coming years. Drinking water purified by reverse osmosis has several health benefits, like reducing blood pressure, improving fertility, and reducing brain damage, especially in infants. It also removes lead from drinking water. The cooking segment is also expected to grow in the coming years due to the importance of filters in preventing foodborne infections. Inline filters, designed to reduce mineral content and remove chlorine, cysts, lead, and other toxins, can improve the durability and efficiency of appliances.
The demand in Asia-Pacific is expected to witness significant growth during the forecast period.
The Asia-Pacific region experienced the strongest growth in the market during the study period. This trend will continue as the region's growing population drives demand for home water purifiers. The increasing number of nuclear families and rising disposable income, combined with concerns over waterborne diseases and water pollution due to industrialization, are contributing to the growth in the region.
However, North America is the largest market for home water filtration systems due to its thriving e-commerce industry and innovative supply chain. The region also experiences a higher demand for these products in areas with high water contamination levels, such as Washington, California, Pennsylvania, and Ohio. Natural disasters such as storms and hurricanes, which can lead to water pollution, further drive the region's demand for home water filtration systems. These factors are expected to drive growth in both the regional and global markets.
Competitive Insight
Some of the major players operating in the global home water filtration market include SUEZ Water Technologies, Tata Chemicals, Amway Corporation, Halo Source, KENT RO Systems, Eureka Forbes, LG Electronics, and Brita.
Recent Developments
- In June 2022, Hindustan Unilever Limited (HUL) introduced the Pureit Series, a line of advanced water purifiers that utilize RO+UV+Minerals technology and are equipped with the innovative "FiltraPower Technology." This technology has effectively eliminated harmful substances, including pathogens and industrial pollutants, to provide clean, safe drinking water.
- In March 2021, Samsung introduced NSF-certified water purification units with customizable features, including ambient and hot-cold temperatures.
Home Water Filtration Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 13.98 billion |
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Revenue forecast in 2032 |
USD 30.97 billion |
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CAGR |
10.4% from 2024 – 2032 |
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Base year |
2023 |
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Historical data |
2019 – 2022 |
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Forecast period |
2024 – 2032 |
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Quantitative units |
Revenue in USD billion and CAGR from 2024 to 2032 |
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Segments Covered |
By Product Type, By Distribution Channel, By End-Use, and By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America; Middle East & Africa |
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Key Companies |
SUEZ Water Technologies, Tata Chemicals, Amway Corporation, Halo Source, KENT RO Systems, Eureka Forbes, LG Electronics, and Brita. |
FAQ's
The global home water filtration market size is expected to reach USD 30.97 billion by 2032.
Key players in the home water filtration market are SUEZ Water Technologies, Tata Chemicals, Amway Corporation, Halo Source, KENT RO Systems.
Asia-Pacific contribute notably towards the global home water filtration market.
The global home water filtration market projected to grow at a CAGR of 10.4% during the forecast period.
The home water filtration market report covering key segments are product type, distribution channel, end-use, and region.
