Home Water Filtration Market Size Worth $30.97 Billion By 2032 | CAGR: 10.4%

Home Water Filtration Market Size Worth $30.97 Billion By 2032 | CAGR: 10.4%

The global home water filtration market size is expected to reach USD 30.97 billion by 2032, according to a new study by Polaris Market Research. The report "Home Water Filtration Market Share, Size, Trends, Industry Analysis Report, By Product Type; By Distribution Channel (Offline, and Online); By End-Use; By Region; Segment Forecast, 2024-2032" gives a detailed insight into the current market dynamics and provides analysis on future market growth.

The advent of cutting-edge technology, such as CTF microplastic filters, and the growing awareness of water quality and waterborne diseases are the key factors responsible for the market growth. Home water filtration systems are in more demand because of consumers' growing desire to find measures to guarantee the safety and purity of their drinking water. The household water filtration industry may undergo a revolution because of the innovative CTF microplastic filter technology. The filter aims to eliminate microplastics from drinking water, a significant cause of contamination. Additionally, the filter is relatively affordable compared to other home water filtration systems, making it an attractive option for those on a budget.

Increasing awareness of water quality, combined with the availability of innovative technologies such as CTF microplastic filters, has created a strong driving force for the home water filtration market. As more consumers become aware of the potential health risks associated with contaminated drinking water and seek solutions to ensure it is safe, demand for home water filtration systems will continue to grow.

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The water filtration industry has experienced steady growth over the last decade due to advancements in product offerings, improved availability, and a growing population. The increased exploitation of freshwater sources and the new construction of homes and buildings have increased water contamination. Water filtration helps to purify the water by removing unwanted chemicals, biological contaminants, suspended particles, and gases, making it safe for use or consumption.

In March 2023, Nephros and Donastar have recently announced a strategic partnership to bring innovative home water filtration solutions to the market. This partnership will combine Nephros' expertise in medical-grade water filtration technology with Donastar's experience in consumer product design and manufacturing. This collaboration aims to create a range of products that provide safe, clean drinking water for households worldwide. With this new partnership, Nephros and Donastar are poised to revolutionize the home water filtration market by providing consumers access to high-quality, affordable products that meet their needs.

Home Water Filtration Market Report Highlights

  • The online segment is projected to dominate the global home water filtration market. Distribution channels are rapidly evolving, driven by competition, digitization, disintermediation, and changing consumer expectations. B2C purchasing is influenced by pricing, community involvement, and social connections. The focus is on cost savings, efficiency, and market exploration.
  • Drinking segment is expected to grow fastest over the anticipated period. A home water filtration system provides a reliable and eco-friendly alternative to buying bottled water.
  • Asia- Pacific is expected to experience significant global market growth over the forecast period. Due to considerable investments and an increase in market participation.
  • The global key market players include SUEZ Water Technologies, Tata Chemicals, Amway, A. O. Smith, Eureka Forbes, Halo Source, KENT RO Systems, LG Electronics, Panasonic, and Brita.

Polaris Market Research has segmented the Home Water Filtration market report based on product type, distribution channel, end-use, and region:

Home Water Filtration Market, Product Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Point-of-use Filters
    • The Counter Filters
    • Counter Top Filters
    • Pitcher Filters
    • Faucet-mounted Filters
    • Others
  • Point-of-entry Filters

   Home Water Filtration Market, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Offline
  • Online

  Home Water Filtration Market, End-Use Outlook (Revenue - USD Billion, 2019 - 2032)

  • Drinking
  • Cooking
  • Bathing
  • Laundry & Appliances

Home Water Filtration Market, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • US.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Home Water Filtration Market Report Scope

Report Attributes


Market size value in 2024

USD 13.98 billion

Revenue forecast in 2032

USD 30.97 billion


10.4% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Product Type, By Distribution Channel, By End-Use, and By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Key Companies

SUEZ Water Technologies, Tata Chemicals, Amway Corporation, Halo Source, KENT RO Systems, Eureka Forbes, LG Electronics, and Brita.

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