Manuka Honey Market: The Miracle Honey from Down

Manuka Honey Market: The Miracle Honey from Down

The question is whether to be a bee or not. New Zealand is the home of manuka honey. Bees that pollinate the bloom of the Manuka shrub, Leptospermum scoparium (L.scoparium), generate it. Also, it differs from conventional honey in that it has antimicrobial qualities. Its active component, methylglyoxal, gives it these antimicrobial actions. Manuka honey also possesses antioxidant, anti-inflammatory, and antiviral properties.

Moreover, customers' growing preference for healthier food is one of the key elements most likely to fuel the manuka honey market expansion. Consumers increasingly seek natural, healthy items that provide more than basic sustenance.

What are the Benefits of Manuka Honey?

Manuka honey treats everything, right from a sore throat to skin imperfections. Here are some of the important benefits of manuka honey.

  • Aids wound healing
  • Helps with oral health
  • Soothes a sore throat
  • Improve digestive health
  • Treats ulcers

The Market Value

The global manuka honey market was valued at USD 472.13 million in 2022 and is expected to grow to USD 795.83 million at a CAGR of 5.4% during the forecast period 2032.

What is Driving the Market Growth of Manuka Honey?

One of the key elements predicted to accelerate the growth of the manuka honey industry is government actions to promote the development of honey. To help the manuka honey business, the New Zealand government has made research and development investments. This covers support for projects to enhance the quality and production of the product as well as studies into the characteristics and advantages of manuka honey.

Furthermore, manuka honey is becoming increasingly popular because it has less fat than sugar. Health-conscious customers' growing adoption of natural and nutritious commodities drives the manuka honey market growth.

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The UMF 5+/MGO 83 mg/kg (ppm) Sector Dominates the Market

As it provides a good mix of quality and price, the UMF 5+/MGO 83 mg/kg (ppm) sector is predicted to have the biggest manuka honey market share in 2022. Manuka honey's potency and quality are measured using the UMF (Unique Manuka Factor) and MGO (Methylglyoxal) ratings, with higher ratings indicating higher potency and quality.

Food and Beverages Sector Holds Largest Share

Due to its versatility as an ingredient that can be used in various food and beverage items, the food and beverage category is expected to dominate the global market in the fiscal year 2022. Due to its distinctive flavor and probable health advantages, it is a well-liked natural sweetener and flavoring agent.

Moreover, it is also well known for having anti-inflammatory and anti-bacterial characteristics, making it a desirable ingredient for food and drink items targeted towards health-conscious consumers.

The Recent Developments

  • Comvita introduced Comvita Kids Yummy Honey in March 2023, a kid-friendly honey blended with MGO 50+ Multifloral Manuka Honey. A blend of mild-tasting New Zealand wildflower honey and a superfood boost from Maunka make up Comvita's Yummy Honey. Along with the highly renowned UMF 5+ Raw Manuka Honey & MGO 50+ Multifloral Manuka Honey from the same manufacturer, Comvita Kids Yummy Honey is now provided in new mess-free, simple-to-store squeeze bottles that are perfect for the entire family.

In Summary

Unique anti-bacterial, antiviral, anti-inflammatory, and antioxidant activities can be found in manuka honey. It is particularly effective in promoting dental health and repairing wounds. As a result, the manuka honey market is expanding.

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