Global Manuka Honey Market Size, Share & Growth Analysis Report, 2023-2032
Global Manuka Honey Market Size, Share & Growth Analysis Report, 2023-2032

Manuka Honey Market Share, Size, Trends, Industry Analysis Report, By Type (UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), UMF 20+/MGO 829 mg/kg (ppm)); By Nature; By Application; By Region; Segment Forecast, 2023 - 2032

  • Published Date:Jun-2023
  • Pages: 118
  • Format: PDF
  • Report ID: PM3441
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global manuka honey market was valued at USD 472.13 million in 2022 and is expected to grow at a CAGR of 5.4% during the forecast period. Increasing consumers' preference for healthy food is one of the prime factors likely to boost market growth. The demand for natural and healthy products is rising, and consumers seek products that offer functional benefits beyond basic nutrition. Manuka honey is known for its potential health benefits, such as antibacterial and anti-inflammatory properties, wound healing, and digestive health. As research says, manuka honey helps to heal the wound. These health benefits of manuka honey make it a popular product. This factor proliferates the global market's growth and is expected to drive the market in the upcoming years.

Manuka Honey Market Size

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It is known for its unique flavor and potential health benefits. It has been found to have antibacterial properties that can help prevent infections and promote healing in wounds, burns, and ulcers. Furthermore, this honey is known for its antibacterial & anti-inflammatory properties and is used in skincare products to soothe and hydrate the skin, reduce inflammation, and prevent acne.

The COVID-19 pandemic has caused disruptions in global supply chains, including the supply chain for manuka honey. It has caused a shift in consumer spending, with many people prioritizing essential items over luxury products. This has decreased demand for high-end food products, including manuka honey. Moreover, the closure of retail stores during lockdowns and restrictions has affected manuka honey sales in some markets. However, the shift towards e-commerce sales has partially offset the decline in retail sales.

However, the COVID-19 pandemic has increased awareness of the importance of maintaining good health, which has led to a greater interest in natural and healthy products. This has created opportunities for the manuka honey market as consumers seek products that offer potential health benefits.

Manuka Honey Market Share, Size 2023

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Industry Dynamics

Growth Drivers
Government initiatives towards the development of honey are one of the major factors anticipated to boost the manuka honey market growth. The New Zealand government has invested in research and development to support the manuka honey industry. This includes funding for research into the properties and benefits of manuka honey, as well as initiatives to improve the quality and production of the product.

For example, various governments in the world investing in a strong research initiative to provide a definition for any kind of honey. However, the New Zealand government has implemented regulations to protect the quality and authenticity of manuka honey. This includes the use of the Unique Manuka Factor (UMF) rating system, which measures the potency of manuka honey, and the establishment of the Manuka Honey Appellation Society, which sets standards for the production and labelling of manuka honey.

People increasingly prefer manuka honey over sugar because of its low-fat content. The global market for manuka honey is now being driven by the increasing acceptance of natural and nutritious goods by health-conscious consumers. For instance, according to the study, those between the ages of 25 and 34 (Millennials) looked to be the most health-conscious. The 2019 diet & Health Survey found that 1 in 4 consumers actively look for health benefits in their diet.

In addition, there is a developing market for manuka honey as a result of the extensive usage of honey in the food and beverage sector. In recent years, there has been an increased awareness among consumers of the importance of maintaining good health and the potential benefits of natural and healthy products. Manuka honey has gained popularity as a natural product with potential health benefits, and this has contributed to the growth of the market.

Report Segmentation

The market is primarily segmented based on type, nature, application, and region.

By Type

By Nature

By Application

By Region

  • UMF 5+/MGO 83 mg/kg (ppm)
  • UMF 10+/MGO 263 mg/kg (ppm)
  • UMF 15+/MGO 514 mg/kg (ppm)
  • UMF 20+/MGO 829 mg/kg (ppm)


  • Organic
  • Conventional


  • Food & Beverages
  • Bakery & Confectionery
  • Dairy Products
  • Pharmaceuticals
  • Cosmetics & Personal Care
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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UMF 5+/MGO 83 mg/kg (ppm) segment is dominating the market

The UMF 5+/MGO 83 mg/kg (ppm) segment is anticipated to record the largest market share in the year of 2022 as it offers a good balance between quality and affordability. The UMF (Unique Manuka Factor) and MGO (Methylglyoxal) ratings are used to measure the potency and quality of manuka honey, with higher ratings indicating higher potency and quality.

The UMF 5+ / MGO 83 mg/kg (ppm) rating is considered a moderate strength rating, which makes it suitable for a wide range of applications, from culinary to skincare and wound healing. It is also more affordable than higher-rated manuka honey, making it accessible to a broader consumer base.

Conventional segment is dominating the global market

The conventional segment held the largest global share in the market. Conventional farming produces protein supplies for conventional manuka honey, which provides farmers with comfort and convenience. Due to conventional farming, it is affordable and readily accessible. This market sector is expected to remain dominant in the years to come.

Food and beverages segment held largest share of the market revenue in 2022

Food and beverages segment is dominating the global market in the fiscal year 2022 as it is a versatile ingredient that can be used in a wide range of food and beverage products. Its unique flavor and potential health benefits make it a popular natural sweetener and flavouring agent. It is also known for its antibacterial and anti-inflammatory properties, which can make it an attractive ingredient for food and beverage products marketed towards health-conscious consumers.

Additionally, the demand for natural and organic food and beverage products has been on the rise in recent years, and manuka honey fits into this trend as a natural and minimally processed ingredient. As a result, the food and beverages segment has become the dominant segment in the manuka honey market.

Europe is accounting the largest share in the global market

Europe is expected to lead the market with the largest share. This is primarily due to increasing consumer awareness and demand for high-quality, authentic manuka honey. This regional market has seen significant growth in recent years, driven by factors such as increasing consumer interest in natural and organic products, rising health awareness, and the growing popularity of alternative and complementary medicine. This has led the businesses to improve their portfolio in this region.

For example, in January 2023, Australian producers of manuka honey defeated New Zealand producers in court in Europe and the UK. As a result, all aforementioned factors are significantly fueling the growth of market in European countries.

Asia Pacific is anticipated to gain a huge traction in the global market with a significant CAGR. Increasing honey production across the Asia Pacific countries is one of the growth factors influencing the market’s growth. For example, one of the major producers of honey worldwide is China. Natural honey was exported from China in 2021 for US$ 230 million. As a result, this factor is bolstering the growth of market in this region.

Competitive Insight

The global players include Manukora Limited, Arataki Honey, Midlands Apiaries, Airbone Honey, Wedderspoon Organic., Comvita Limited, Steens Honey, Egmont Honey, Manuka Pharm, Happy Valley Honey, Manuka Doctor, WildCape Manuka, Three Peaks Manuka Honey., and Manuka Lab

Recent Developments

In March 2023, Comvita launched Comvita Kids Yummy Honey, MGO 50+ Multifloral Manuka Honey-infused kid-friendly honey. Comvita's Yummy Honey has a special combination of mild-tasting New Zealand wildflower honeys plus a superfood boost from Maunka. Comvita Kids Yummy Honey is now offered in new mess-free, simple-to-store squeeze bottles that are ideal for the whole family, together with the highly regarded UMF 5+ Raw Manuka Honey & MGO 50+ Multifloral Manuka Honey from the same manufacturer.

Manuka Honey Market Report Scope

Report Attributes


Market size value in 2023

USD 496.17 million

Revenue forecast in 2032

USD 795.83 million


5.4% from 2023 – 2032

Base year


Historical data

2019– 2022

Forecast period

2023– 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments covered

By Type, By Nature, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Manukora Limited, Comvita Limited, Arataki Honey Ltd., Egmont Honey, Manuka Pharm, Manuka Doctor, Airbone Honey Ltd., Wedderspoon Organic., Steens Honey, Happy Valley Honey, WildCape Manuka Honey., Midlands Apiaries Ltd., New Zealand Honey Co., Three Peaks Manuka Honey., Manuka Lab and others


The manuka honey market report covering key segments are type, nature, application, and region.

The global manuka honey market size is expected to reach USD 795.83 million by 2032.

The global manuka honey market is expected to grow at a CAGR of 5.4% during the forecast period.

Europe is leading the global market.

key driving factors in manuka honey market are government initiatives toward the development of honey.