Manuka Honey Market Size Worth $795.83 Million By 2032 | CAGR: 5.4%

Manuka Honey Market Size Worth $795.83 Million By 2032 | CAGR: 5.4%

The global manuka honey market size is expected to reach USD 795.83 million by 2032, according to a new study by Polaris Market Research. The report “Manuka Honey Market Share, Size, Trends, Industry Analysis Report, By Type (UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), UMF 20+/MGO 829 mg/kg (ppm)); By Nature; By Application; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Augmenting the development in the product launches is likely to support the growth of the global market. To tap the consumers’ preference towards the healthy food, many firms are significantly focusing on the innovative products.

For example, in march 2023, the top supplier of beverages with honey, Honeydrop, has introduced a well-ness shot with blend of Manuka honey.  These 2 oz shots available in 4 delectable flavours: Restore Immunity, Boost, & Detox, having a blend of useful nutrients. The launch of these various manuka honey products reflects the increasing demand for natural and healthy products and the growing popularity of manuka honey as a functional food ingredient. This is further improving the global revenue with a considerable growth rate.

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Surge in potential health benefits of the manuka honey such as antibacterial and anti-inflammatory properties, wound healing, and digestive health is one of the major contributor to the global market’s growth. This has led to a growing consumer interest in these products which has created a demand for manuka honey-based products, such as supplements, skincare, and food and beverage products.

Due to the pandemic, manuka honey's exports significantly increased because of its antioxidant and anti-inflammatory characteristics. Australia and New Zealand are the two largest producers. New Zealand's honey exports climbed in value by 43% in 2020 and output hit a record 23,000 MT.

Manuka Honey Market Report Highlights

  • UMF 5+/MGO 83 mg/kg (ppm) is anticipated to record the largest market share in the year of 2022 due to the improved natural immunity    
  • Conventional segment is expected to garner the largest revenue in the global market due to advantages such as protein supplies from conventional farming
  • Food and beverages segment is accounting largest market share of the global revenue in the fiscal year of 2022. This is linked to the increasing demand for natural and healthy food products
  • Europe held the largest share of the market in 2022 due to increasing product launches in the region, presence of industry participants, and surging consumer’s shift towards healthy food
  • The global players include Manukora Limited, Arataki Honey, Midlands Apiaries, Airbone Honey, Wedderspoon Organic., Comvita Limited, Steens Honey, Egmont Honey, Manuka Pharm, Happy Valley Honey, Manuka Doctor, WildCape Manuka, Three Peaks Manuka Honey., and Manuka Lab

Polaris Market Research has segmented the Manuka Honey market report based on type, nature, application, and region:

Manuka Honey, Type Outlook (Revenue - USD Million, 2019-2032)

  • UMF 5+/MGO 83 mg/kg (ppm)
  • UMF 10+/MGO 263 mg/kg (ppm)
  • UMF 15+/MGO 514 mg/kg (ppm)
  • UMF 20+/MGO 829 mg/kg (ppm)

 Manuka Honey, Nature Outlook (Revenue - USD Million, 2019-2032)

  • Organic
  • Conventional

Manuka Honey, Application Outlook (Revenue - USD Million, 2019-2032)

  • Food & Beverages
  • Bakery & Confectionery
  • Dairy Products
  • Pharmaceuticals
  • Cosmetics & Personal Care
  • Others

 Manuka Honey, Regional Outlook (Revenue - USD Million, 2019-2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Manuka Honey Market Report Scope

Report Attributes


Market size value in 2023

USD 496.17 million

Revenue forecast in 2032

USD 795.83 million


5.4% from 2023 – 2032

Base year


Historical data

2019– 2022

Forecast period

2023– 2032

Quantitative units

Revenue in USD million and CAGR from 2023 to 2032

Segments covered

By Type, By Nature, By Application, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Manukora Limited, Comvita Limited, Arataki Honey Ltd., Egmont Honey, Manuka Pharm, Manuka Doctor, Airbone Honey Ltd., Wedderspoon Organic., Steens Honey, Happy Valley Honey, WildCape Manuka Honey., Midlands Apiaries Ltd., New Zealand Honey Co., Three Peaks Manuka Honey., Manuka Lab and others

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