White noise, also referred to as broadband noise, is a noise that’s obtained by combining sounds of different frequencies. A white noise machine, a tool that produces white noise, is scientifically shown to boost sleep quality and improve cognitive performance. Besides, these machines can aid in enhancing focus while working or studying.
Depending on the specific model, a white noise machine can either be very basic or have the capability of playing a variety of white noise and other soothing soundtracks. This blog post details the factors to consider when choosing a white noise machine and explores the growth drivers in the white noise machine market.
There are numerous factors to consider when selecting a white noise machine. They include:
Machine or app: The first thing to consider when choosing a white noise machine is deciding whether to buy a dedicated machine or go with a smartphone app. A white noise smartphone app can be more convenient while traveling, whereas a dedicated device may have better sound quality.
Cost: Several smartphone apps for white noise can be accessed for free or cheaply. The price for a white noise machine will be based on the manufacturer and the machine’s capabilities.
Sound quality: Based on the specific model, a white noise machine can either play a digital noise recording or produce the sound mechanically. When looking for a white noise machine online, it’s suggested to check the reviews to know more about the sound quality of the specific device.
Volume control: Almost all white noise machines have some kind of sleep timer, though it may vary in terms of functionality. While some devices allow users to select any amount of time, others have pre-defined time blocks to choose from.
The global white noise machine market was valued at USD 1.12 billion in 2022 and is expected to grow to USD 1.85 billion at a CAGR of 5.35% during the forecast period. Sleep trackers, which monitor sleep quality and quantity using accelerometers and motion detectors, are the major factor expected to drive the market demand over the forecast period.
Lifestyle changes, rising disposable income, and increased health awareness contribute to the market's growth. People who experience a lot of stress due to their busy lifestyles can use white noise machines to create a serene environment that promotes sound and high-quality sleep. Furthermore, the growing demand among travelers for improved sleep quality while traveling is expected to impact the market favorably.
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North America: With the presence of white noise machine market key players, increased venture capital funding, and technological advancements in the electronics sector, the North American region accounted for the largest market share. The increasing prevalence of sleep-related issues and rising public awareness about the device are other factors contributing to the region’s growth in the worldwide market.
Asia Pacific: The Asia Pacific region is anticipated to grow at the fastest CAGR over the study period. The rising usage of sleeping aids, frequent releases of innovative products, and increasing mergers and acquisitions by market participants are some of the key factors fueling the market development in the region.
The white noise machine market is anticipated to witness steady growth over the forecast period, owing to lifestyle changes and increasing investment in healthcare services. By product type, the portable devices segment is anticipated to dominate the market over the forecast period.
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