White Noise Machine Market Size, Share Global Analysis Report, 2023-2032
White Noise Machine Market Size, Share Global Analysis Report, 2023-2032

White Noise Machine Market Share, Size, Trends, Industry Analysis Report, By Product Type (Plug-in Noise Machines, Portable Noise Machines, Stuffed Animal Noise Machines, Combination Noise Machines, and Others); By Distribution Channel; By Applications; By Region; Segment Forecast, 2023-2032

  • Published Date:Jun-2023
  • Pages: 117
  • Format: PDF
  • Report ID: PM3307
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global white noise machine market was valued at USD 1.12 billion in 2022 and is expected to grow at a CAGR of 5.35% during the forecast period. A white noise sound machine is a tool that has been scientifically shown to help restful sleep and boost cognitive performance. White noise machines are preferred by many sleepers because they may drown out outside noises and conceivably promote more restful slumber. A white noise machine may help create a more tranquil bedroom environment that encourages sound, high-quality sleep, and enhances focus when working or studying. In addition to white noise and other noise, these devices typically deliver ambient and natural noises including chirping birds and waves lapping.

White Noise Machine Market Size

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Throughout the forecast period, a rise in disposable income, changes in lifestyle, and increased awareness of health and well-being are just a few factors expected to drive white noise machine market growth. The typical person experiences a lot of stress as a result of modern lives and job schedules. People have been able to invest more in healthcare services and equipment owing to the demand for white noise machines, which is anticipated to improve disposable income. Excessive exposure to white noise might lead to reliance and affect a person's ability to fall asleep on their own. 

Furthermore, when someone is listening to white noise while they are asleep, their brain is actively processing the incoming signal from the inner ear; this prevents the auditory system from taking a vacation and regenerating, which over time may have a negative impact on the hearing system.  However, exposure to excessive levels of white noise over permissible decibel levels has the potential to harm, harming infants' hearing more than if they had not been subjected at all.

Governments had to impose stringent lockdowns in their different nations due to the COVID-19 pandemic's quick expansion to prevent the sickness from possibly spreading further. Increased stress from the COVID-19 epidemic is aggravating sleep issues and causing coronasomnia, according to some specialists. As a result, many people rely on a sleep sound machine or a low, static buzz when they are unable to fall asleep. Also, the growth in incidences of anxiety-related sleep problems is one of the main causes influencing the need for white noise devices during pandemics.

White Noise Machine Market Size, Share 2023

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Industry Dynamics

Growth Drivers
The major players in the market are focusing on the launches of sleepings devices, and sleep trackers are the major factor bolstering the market growth over the forecast period. For instance, in September 2022, Halo Rise was created by Amazon to help people sleep better and be healthier. A smart alarm designed to wake you up at the perfect moment is included with Halo Rise, along with a wake-up light. To help customers go to sleep more easily and wake up feeling rejuvenated, the LED light can mimic the gradual darkening or brightening of the sun. Also, Halo Rise has environmental and sleep sensors that provide clients with information about the quality of their sleep and enable them to make decisions about how to enhance their sleep, such as decreasing the room's temperature or adding blinds or shades.

Also, in January 2023, the Launch of the eagerly awaited FRENZ Brainband by Earable Neuroscience. The FRENZ Brainband is an intelligent headset that has the ability to change sleep technology since it is the first wearable device in the world to measure and activate brain activity using bone conduction speakers to promote deeper, more restful sleep, increased attention, and relaxation. The material is comfortable and allows users to wear it for a long time—up to 10 hours—in all circumstances, including when sleeping, learning, working, and having fun. The design is basic and stylish.

Throughout the projected period, the travel category is anticipated to increase the quickest. because of the growing demand from travelers for improved sleep in the disrupted environment. In addition, several of the big businesses, like Yogasleep, provide goods to better meet consumer demand. The USB cord that comes with the portable white noise maker may be used to recharge it, making it appropriate for both domestic and international travel.

Report Segmentation

The market is primarily segmented based on product type, distribution channel, applications, and region.

By Product Type

By Applications

By Distribution Channel

By Region

  • Plug-in Noise Machines
  • Portable Noise Machines
  • Stuffed Animal Noise Machines
  • Combination Noise Machines
  • Others
  • Adults
  • Babies And Kids
  • Offline
  • Online
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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The portable device segment is expected to witness the fastest growth during forecast period

Demand from travelers is rising, as are usage patterns for cutting-edge electronics. Several significant market participants are helping to build the category and are creating items in response to the rising demand. Customers can carry it anywhere because of its compact and portable design. Hence, throughout the projection period, the portable noise sector is anticipated to develop at the quickest CAGR.

In terms of revenue share, the Plug-in Noise Machines category led the market and is anticipated to grow during the forecast period. These devices provide calming noises that promote relaxation and sleep. Its straightforward settings make it simple to use, and its larger volume range than other devices we tested makes it suitable for travel. As a result, it receives a lot of users globally and brought in a lot of money in 2022.

Adult segment industry accounted for the largest share in 2022

Sizable portion of the market was made up of the adult group. It often happens that as individuals become older, the challenges they deal with because of sleep disorders also get more. In October 2022, Acurable, a medical device firm with headquarters in the United Kingdom, reported raising €11 million ($10.8 million) in a Series A fundraising round. The business plans to use the funding to quicken the international rollout of the AcuPebble SA100, it's first at-home sleep diagnostic gadget that allows users to identify and track obstructive sleep apnea. Acurable will also create fresh treatments for cardiovascular problems, asthma, and chronic obstructive pulmonary illness (COPD). The adult market sector is anticipated to be heavily influenced by rising levels of insomnia among adult demographics as well as rising product demand in workplaces and travel.

Offline segment accounted for the largest market share in 2022

Traditional brick-and-mortar companies known as offline businesses serve customers in physical locations including retail shops, malls, and specialty stores. One of the advantages of offline shopping is the chance for buyers to test the goods out first and in person before making a purchase. This supports the segment's expansion on the worldwide market.

The online category is predicted to develop with the fastest CAGR throughout the projection period. By streamlining the customer payment procedure, a huge variety of online payment providers have also been fueling the online segment. Moreover, it is projected that the comfortable purchasing experience provided by online merchants would accelerate the expansion of e-commerce in kickboxing gear. During the projection period, these variables will continue to favor the category.

North America is expected to witness significant growth during forecast period

North America held the largest share due to the widespread availability of major market participants selling white noise machine devices, increased venture capital financing, and developments in the electronics sector in this area, The region's rise in the worldwide market is also being aided by the rising prevalence of sleep-related issues in the area and expanding public awareness of the device.

Asia Pacific is expected to grow at the quickest CAGR.  The market for white noise sleep aids will develop as a result of factors such as rising mergers, agreements, and acquisitions by market participants, rising use of sleeping aids, improvements in sleeping aids, and frequent product releases of innovative products. Hence, during the projected period, the region is expected to develop at the quickest CAGR.

Competitive Insight

Some of the major players operating in the global white noise machine market include Conair Corporation, Graco Incorporation, Hatch, Inc., HoMedics, Munchkin., Marpac, Sleepow, SNOOZ Incorporation, Sound + Sleep, Sleep Zzz Mattress, and Yogasleep

Recent Developments

  • In November 2022, HealthNet Global reported that has just opened an online store to help customers choose the products that would best address their obstructive sleep apnea (OSA). In keeping with the entire sleep solution program "Good Nidra" that's been introduced by the health-tech firm, the company claims that the debut of both the eCommerce website.

White Noise Machine Market Report Scope

Report Attributes


Market size value in 2023

USD 1.16 billion

Revenue forecast in 2032

USD 1.85 billion


5.35% from 2023- 2032

Base year


Historical data

2019- 2021

Forecast period

2023- 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments Covered

By Product Type, By Applications, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key Companies

Conair Corporation, Graco Incorporation, Hatch, Inc., HoMedics Inc., Munchkin, Inc., Marpac, LLC, Sleepow LLC, SNOOZ Incorporation, Sound + Sleep, Sleep Zzz Mattress, and Yogasleep


key companies in white noise machine market are Conair Corporation, Graco Incorporation, Hatch, Inc., HoMedics, Munchkin., Marpac, Sleepow, SNOOZ Incorporation, Sound + Sleep, Sleep Zzz Mattress, and Yogasleep.

The global white noise machine market expected to grow at a CAGR of 5.35% during the forecast period.

The white noise machine market report covering key segments are product type, distribution channel, applications, and region.

key driving factors in white noise machine market are increasing awareness about healthy sleep.

The global white noise machine market size is expected to reach USD 1.85 billion by 2032.