North America Metal Stadium Seating Market Share, Size, Trends, Industry Analysis Report, By Type (Fixed Seating, Telescopic Seating, others); By Design; By Application; By Material; By Installation Type; By Region; Segment Forecast, 2024 - 2032

The north america metal stadium seating market size was valued at USD 209.91 million in 2023. The market is anticipated to grow from USD 216.98 million in 2024 to USD 290.84 million by 2032, exhibiting the CAGR of 3.7% during the forecast period.

Market Overview

The growing popularity of sports is gaining a wide range of participants to streamline directly other than online broadcasting. With this enormous interest in live sports streaming, sports leagues are showing interest in enhancing the spectator experience with the incorporation of comfortable and convenient seating solutions. The enormous strength, flexibility, and durability of metal seating, primarily aluminium and steel, is gaining applications in stadium construction and expansion of seating capacity. In addition, these metals are gaining importance in the world due to their sustainability, which can take place in North America in the coming years.

• For instance, in November 2023, BAB Aluminium announced its plan to acquire Super Green Low Carbon Aluminium supplied by Capral Aluminium. This is to offer low-carbon seating with aluminium in the marketplace.

Moreover, the increasing consumer willingness to spend time on entertainment platforms and the rising use of social media with rising internet access are positively driving the entertainment industry, including sports. As more people are posting reels and posts of their visits to sports events on social media, the younger generation is exhibiting their interest in watching live sports. This cycle is encouraging stadium seating management to equip user-friendly seating, facilitating significant demand potential for metal seating in the region.

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However, the availability of economical alternatives to metal in stadium seating applications and the development of recyclable plastic seating solutions by the major players are likely to hamper market growth. For instance, in March 2023, Camatic introduced its new development of plastic recycled seats.

Growth Drivers

Rising demand for durable, modern, and pleasant seating solutions

The growing branding initiatives by the sports leagues and stadiums are rising day by day, making the experience of incredible spectators at sports events prominent. These initiatives are, in a way, driving the development of luxurious and comfortable seating solutions, including the integration of metal for lower maintenance costs. For instance, in December 2023, Erie County and Buffalo Bills announced the growth of the New Buffalo Bills Football Stadium Project and signed the Steel Beam installation in the stadium, with the prediction of finishing the 60,000-seat facility by 2026.

Growing stadium construction activities in the United States and Canada

The rising nation's profound interest in the construction of new stadiums is likely to necessitate the need for seating equipment, including metal, in the next few years. For instance, in February 2023, Vancouver FC' announced the construction of its latest 6,600-seat capacity soccer stadium in Langley, Canada. This trend continues further, and there will be significant demand opportunities for metal stadium seating during the forecast period.

Restraining Factors

Technological innovations in broadcasting are likely to impede market growth.

The growing technological advancements in live sports streaming are likely to lower the number of people preferring real-time streaming at the stadium, which can demotivate stadium owners to invest in seating in the long run, negatively impacting the metal seating solutions market in North America.

Report Segmentation

The market is primarily segmented based on type, design, application, material, installation type and region.

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By Type Analysis

Telescopic seating segment is projected to grow at the fastest pace

The telescopic segment is anticipated to grow at a higher CAGR in the study period, primarily influenced by its potential to utilize space effectively, in turn assisting in enhancing revenue for the stadium owners. The higher flexibility of telescopic metal chairs is driving their adoption in North America. Furthermore, telescopic seating assists stadium contractors in building and dismantling the stadium quickly, making it a prominent choice in the long run.

However, the fixed seating and grandstands segment is expected to drive significant demand in the marketplace due to its resistance to water and UV rays and its enhanced comfort for viewers. 

By Design Analysis

Foldable segment received the largest market share in 2023

The foldable segment accounted for the largest market share in 2023 and is anticipated to boost its market position in the next few years, driven by the rising importance of optimized space utilization among the sports leagues. The rising popularity of foldable seating in the marketplace and lower maintenance costs are likely to stimulate segmental growth during the assessment period.

The non-foldable segment is likely to witness significant growth in the North America metal stadium seating market forecast period, driven by increased convenience for spectators and a lower chance of seating failure, which can lower the repair cost in the long run.

By Application Analysis

Outdoor stadium segment gained the prominent revenue share in 2023

The outdoor stadium segment held the largest share. This is mainly attributable to its higher potential to offer protection from UV rays, rain, and other extreme atmospheric conditions. As outdoor stadiums do not have roofs, there will be a significant need for durable and resistant seating material, contributing to the demand for metal seating equipment over others.

By Material Analysis

Aluminum seating segment received a dominant share in 2023

The aluminium seating segment accounted for the dominant share in the North American metal stadium seating market in 2023, which is highly influenced by its corrosion-resistant and light-weight properties. As outdoor stadiums are more reluctant to get corroded, there will be a significant number of people choosing aluminium over other metals in stadium seating applications.

However, the enhanced durability of steel-based metal stadium seating is likely to regain a certain share in the next few years. With its ability to provide an appealing and robust look in seating, there will be a significant demand for it in the long run.

By Installation Type Analysis

New Installations segment is expected to witness significant share in the study period

The new installation segment is expected to exhibit significant growth during the forecast timeframe, owing to the rising development of new stadiums in the North American region, including Canada, the US, & Mexico. These ongoing developments are likely to facilitate a significant need for the metal seating market in the coming years.

Regional Insights

United States registered the largest share of the North American metal stadium seating market in 2023

The United States accounted for the largest share in the North American metal stadium seating market. This is highly influenced by the presence of a population with a higher disposable income. With a view to promoting the sports industry, countries are investing huge amounts in the sports sector, including the construction and renovation of stadiums. From 1970 to 2020, the government invested USD 33 billion to build major sports stadiums in the United States & Canada. This ongoing trend is likely to boost demand for metal seating solutions in the coming years.

The Canada region is projected to grow at the fastest rate with a healthy CAGR over the forecast period. The rising investments in the sports sector and the growing number of people choosing real-time sports viewing over online streaming are likely to stimulate the expansion of stadiums, in turn driving the adoption of metal stadium seating in the coming years.

Key Market Players & Competitive Insights

Strategic contracts to drive the competition

The North America metal stadium seating market growth is a mix of consolidation and fragmentation, with the presence of several companies offering seating solutions. The market players are investing in research and development activities to innovate superior-quality seating solutions in the marketplace. The rising development of new stadiums is positively driving new demand for the companies. For instance, in 2023, ACS received a contract to construct a new stadium for the Tennessee Titans.

Some of the major players operating in the global market include:

• Centaur Products Inc.
• Delta Stadium Seating
• Hussey Seating Company
• Irwin Seating Company
• Mobiliario
• Preferred Seating LLC
• SERIES Seating LLC
• SHERIDAN SEATING INC
• Stadium Seating Enterprises

Recent Developments in the Industry

• In January 2023, the Cleveland Guardians announced an investment of USD 200 million for the remodeling and renovation of their baseball stadium in the next three years, which was acquired from public funding.

Report Coverage

The North America metal stadium seating market report emphasizes on key regions across the globe to provide better understanding of the product to the users. Also, the report provides market insights into recent developments, trends and analyzes the technologies that are gaining traction around the globe. Furthermore, the report covers in-depth qualitative analysis pertaining to various paradigm shifts associated with the transformation of these solutions.

The report provides detailed analysis of the market while focusing on various key aspects such as competitive analysis, type, design, application, material, installation type, and their futuristic growth opportunities.

North America Metal Stadium Seating Market Report Scope