Bidets Market Size Worth $ 49.42 Billion By 2032 | CAGR: 5.80%

Bidets Market Size Worth $ 49.42 Billion By 2032 | CAGR: 5.80%

The global bidets market size is expected to reach USD 49.42 billion by 2032, according to a new study by Polaris Market Research. The report “Bidets Market Share, Size, Trends, Industry Analysis Report, By Type (Ceramic, Over the Rim, Toilet Seats, Portable, Handheld, and Others); By End Use; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The continuously changing consumer lifestyles and rapid rate of urbanization particularly in densely populated cities and increasing consumer desire to minimize environmental impact and promote sustainability, have led to greater adoption of bidets as an eco-friendly alternative to traditional toilet paper, are among the prominent factors influencing the market. Additionally, several governments across the world are actively promoting bidet usage to reduce water usage or enhance public health and number of companies investing heavily in the development of bidets with improved characteristics, are likely to have a positive impact on global market.

For instance, in July 2022, LUXE Bidet, announced the launch of its new next-generation of bidets named ‘NEO Plus’ that comes with all-new features and a completely fresh look. The new product launch will help company to meet ever-rising or evolving consumer needs at a very affordable price.

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Many companies operating in the market are looking to incorporate new and additional features to enhance the user experience, which includes built-in air purifiers, deodorizers, LED nightlights, seat occupancy sensors, and even Bluetooth speakers for entertainment and manufacturers are continuously exploring ways to differentiate their bidet products by incorporating innovative and unique features, that helps them to gain a competitive edge in the market and generate high revenues.

Furthermore, the demand for bidets is not limited to residential spaces, many large commercial and institutional spaces such as hotels, offices, airports, hospitals, and public facilities are increasingly considering bidets to provide improved hygiene and comfort to their customers and visitors. Thereby, to meet this rising demand from commercial spaces, manufacturers are developing bidet fixtures specifically designed for commercial use and establish partnerships with businesses in these sectors, that positively contributes to market.

Bidets Market Report Highlights

  • Ceramic segment accounted for highest market share in 2022, mainly due to its numerous advantageous features including better hygiene and easy-to-clean option
  • Residential segment held the majority market share in terms of revenue in 2022, owing to increasing number of individuals opting for bidets over traditional toilet paper because of its ability to provide a gentle cleaning experience
  • Non-store-based segment is likely to grow at highest CAGR during the anticipated period, due to emergence of various online channels and consumer inclination towards online shopping models
  • North America region dominated the market with substantial share in 2022, on account of increasing awareness of people towards the health and well-being and their higher spending on health & wellness products
  • The global key market players include Lixil Corporation, Drummond Bathroom, Panasonic Corporation, Biolife Technologies, Duravit, and Laufen Bathrooms

Polaris Market Research has segmented the bidets market report based on type, end use, distribution channel, and region:

Bidets, Type Outlook (Revenue - USD Billion, 2023 - 2032)

  • Ceramic
  • Over the Rim
  • Toilet Seats
  • Portable
  • Handheld
  • Others

Bidets, End Use Outlook (Revenue - USD Billion, 2023 - 2032)

  • Residential
  • Commercial

Bidets, Distribution Channel Outlook (Revenue - USD Billion, 2023 - 2032)

  • Store-Based
  • Non-Store-Based

Bidets, Regional Outlook (Revenue - USD Billion, 2023 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Bidets Market Report Scope

Report Attributes


Market size value in 2023

USD 31.37 billion

Revenue forecast in 2032

USD 49.42 billion


5.80% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments covered

By Type, By End Use, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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