Global Bidets Market Size, Share Analysis Report, 2024-2032
Global Bidets Market Size, Share Analysis Report, 2024-2032

Bidets Market Share, Size, Trends, Industry Analysis Report, By Type (Ceramic, Over the Rim, Toilet Seats, Portable, Handheld, and Others); By End Use; By Distribution Channel; By Region; Segment Forecast, 2024 – 2032

  • Published Date:Jan-2024
  • Pages: 115
  • Format: PDF
  • Report ID: PM3768
  • Base Year: 2023
  • Historical Data: 2019-2022

Report Outlook

The global bidets market was valued at USD 29.68 billion in 2023 and is expected to grow at a CAGR of 5.80% during the forecast period.

The rapidly surging product demand as an effective and hygienic solution for cleansing compared to the tradition or conventional toilet paper and growing awareness among the individuals regarding the importance of personal health and hygiene coupled with the growing product adoption in various industries including hospitality, hotels & tourism, and corporates, are the primary factors driving the market growth.

Bidets Market

To Understand More About this Research : Request a Free Sample Report

In addition, a tremendous shift towards the smart toilets among consumers particularly from developed economies and rising concentrations of aesthetics and technology, have also been propelling the product demand and creating significant growth opportunities.

  • For instance, in September 2021, Bio Bidet by the Bemis, announced distribution partnership with the Target Corporation in order to sell the Bio Bidet products in target stores across the United States.  

Moreover, the electronic bidet seats are gaining huge popularity and traction as a significant advancement in bidet technology, as these seats are designed to replace the standard toilet seat and feature integrated bidet functions and they include features like adjustable water temperature, air drying, and seat heating, deodorizers, night lights, and automatic opening and closing of the seat among others, which makes them a highly preferred choice among consumers globally.

COVID pandemic has significantly impacted the growth of the bidets market. Deadly coronavirus across the globe has heightened public awareness about the importance of maintaining proper hygiene to prevent the spread of the virus. Due to its superior cleaning capabilities and advantageous properties, the product has gained attention as a more hygienic alternative to traditional toilet paper across the globe.

Industry Dynamics

Growth Drivers

Increasing awareness of the importance of personal hygiene and health has driven the demand for bidets.

Increasing consumer disposable income levels particularly in the emerging economies like China, India, South Korea, and Indonesia and surge in the number of customers willing to invest more in products that enhance their comfort and well-being including bidet fixtures along with the growing product penetration among ageing population globally, as bidets offer an efficient and convenient solution for individuals with mobility issues, disabilities, or age-related difficulties that is more common in geriatric population, are among the major factors driving the demand and growth of the global market.

Furthermore, the growing integration of bidets with various smart technologies and the Internet of Things and product diversification by major manufacturers are likely to create lucrative growth opportunities for the market. Apart from this, smart bidets equipped with features like app control, voice commands, personalized settings, and data tracking can enhance user experience and convenience, and have paved the way for higher product adoption across the globe.

Bidets Market info

Report Segmentation

The market is primarily segmented based on type, end use, distribution channel, and region.

By Type

By End Use

By Distribution Channel

By Region

  • Ceramic
  • Over the Rim
  • Toilet Seats
  • Portable
  • Handheld
  • Others
  • Residential
  • Commercial
  • Stores-Based
  • Non-Store-Based
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

To Understand the Scope of this Report : Speak to Analyst

By Type Analysis

Ceramic segment accounted for the largest market share in 2022

The ceramic segment accounted for highest global market share in 2022, which is mainly accelerated to growing popularity of ceramic bidets across the globe, as they offer a hygienic and easy-to-clean option compared to other materials and drastic increase in the number of consumers willing to invest in ceramic bidets to achieve a modern and sophisticated bathroom look.

Beside this, there has been a rising penetration for sustainability worldwide in the recent years, since, ceramic bidets are typically considered more environmentally friendly compared to alternatives such as plastic bidets and can be easily recycled. Thereby, with the increase in sustainability trend, the demand for ceramic bidets also rises.

The portable segment is anticipated to grow at significant growth rate over the study period, mainly due to increasing travel industry and number of travelers across the globe, who requires a convenient and travel-friendly alternative to traditional bidets, as a result, the adoption for portable bidets have increased drastically because they can be easily carried while traveling or used in public restrooms, enhancing personal hygiene of customers.

By End Use Analysis

Residential segment held the significant market share in 2022

The residential segment held the maximum market share in terms of revenue in 2022, that is highly attributable to increasing awareness among individuals about personal hygiene and cleanliness and surging penetration regarding bidets as a more hygienic option than traditional toilet paper, as they provide a gentle cleaning experience. Moreover, introduction to bidets with several advanced features such as heated seats, adjustable water temperature, and air-drying options, which enhance comfort and contribute to their popularity in residential settings is positively affecting the segment market growth.

The commercial segment is likely to exhibit fastest CAGR during the anticipated period, on account of rising emphasis on personal hygiene and cleanliness in public spaces such as hotels, restaurants, offices, airports, and shopping malls along with the growing focus of commercial spaces on creating inclusive environments that cater to individuals with different abilities and needs, helping companies to retain or attract large number of customers.

By Distribution Channel Analysis

Non-store-based segment is expected to witness highest growth

The non-store-based segment is projected to witness highest growth rate over the course of study period, mainly attributed to growing prevalence and popularity of several online shopping channels due to their numerous advantageous characteristics including competitive prices, no need to visit physical stores, easy accessibility, wider product availability, and home delivery among others.

In addition, many bidet manufacturers globally have been adopting D2C models and selling their products directly to consumers through their websites or dedicated online platforms, so that they can maintain better control over pricing, distribution, and customer experience, and boost up their revenue opportunities.

Bidets Market share

Regional Insights

North America region dominated the global market in 2022

The North America region dominated the global market with considerable share in 2022, and is projected to maintain it maintain its dominance throughout the forecast period. The regional market growth can be mainly accelerated to rising adoption of bidets among the geriatric population because of their user-friendly features coupled with the rising investment of major companies for the innovation and introduction of smart bidets with new advanced features such as adjustable water pressure, temperature control, air drying, and even integration with smartphone apps.

The Asia Pacific region is anticipated to emerge as fastest growing region with healthy CAGR over the study period, owing to significant demographic shifts including urbanization, a growing middle class, and an aging population mainly in emerging economies like India, China, and Indonesia. Additionally, some governments in the Asia Pacific region have taken initiatives to promote better sanitation practices and improve public health and are making customers aware regarding the benefits of bidets, which in turn, has been propelling the regional market growth.

Bidets Market reg

Key Market Players & Competitive Insights

Key players in the market are constantly upgrading their technologies to stay ahead of the competition and to ensure efficiency, integrity, and safety. These players focus on partnership, product upgrades, and collaboration to gain a competitive edge over their peers and capture a significant market share.

Some of the major players operating in the global market include

  • 2Go Products
  • Bidet Toilet Stores
  • Biolife Technologies
  • Brondell
  • Caroma Industries
  • Drummond Bathroom
  • Duravit
  • Kohler Co.
  • Laufen Bathroom
  • Lixil Corporation
  • Ludwig
  • LUXE Bidet
  • Panasonic Corporation
  • RinseWorks
  • Roca Sanitario
  • Toto Ltd.
  • Villeroy & Boch

Recent Developments

  • In October 2022, Ludwig, announced the official launch of its new and latest bidet company named Swipe, featuring two different types of bidet for customers looking to flush their oil toilets habits. The newly developed bidets include an adjustable panel for the dedicated rear and front nozzle, a braided hose, an all-metal T-valve, while offering easy DIY installation, and all it comes at a price of USD 50.
  • In January 2021, TOTO, a global leading manufacture of Toilet and related products, introduced its new range of offerings at CES, which ranging from the entry-level bidet seats to high tech floor-mount toilets. The company has also included several new upgrades to their bidet seats including a new EWater+ technology that cleans the wand of bidet from inside and out and reduce the need for harsh chemicals required for the cleaning of bidets.

Bidets Market Report Scope

Report Attributes


Market size value in 2024

USD 31.37 billion

Revenue forecast in 2032

USD 49.42 billion


5.80% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million and CAGR from 2024 to 2032

Segments covered

By Type, By End Use, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


Report customization as per your requirements with respect to countries, region and segmentation.


type, end use, distribution channel, and region key segments in the Bidets Market.

Bidets Market Size Worth $ 49.42 Billion By 2032

The global bidets market is expected to grow at a CAGR of 5.8% during the forecast period.

North America regions is leading the global market.

Environmental Sustainability are the key driving factors in Bidets Market.