The global buttock augmentation market size is expected to reach USD 4.42 billion by 2028 according to a new study by Polaris Market Research. The report “Buttock Augmentation Market Share, Size, Trends, Industry Analysis Report, By Product (Buttock Implants, Buttock Injections); By End-Use (Hospitals, Aesthetic Clinics); By Region; Segment Forecasts, 2021 – 2028” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The augmentation procedures are gaining popularity in recent years, and it is one of the commonly performed cosmetic surgical procedures. The huge demand for these procedures and increased awareness among the public, and availability of new implant materials are expected to drive the growth of the market globally.
In the past decade, the emergence of silicone-based gluteal implants has increased the success rate of these procedures. The emerging technologies have also reduced the side effects associated with the procedures, and hence more people are undergoing this procedure.
Nearly half a million procedures were conducted in 2019. Brazil, the U.S., Mexico, Italy, Germany, Japan, Turkey, France, India, and Russia are the leading countries for cosmetic surgeries, including augmentation. In Germany, 5,838 procedures of augmentation and more than 2,300 buttock lift procedures were carried out in 2018.
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Companies are focusing on increasing the production capacity of implants and are also looking to develop new innovative products. For instance, in 2020, Polytech Health and Aesthetics proposed to invest a significant amount in expanding its new state-of-the-art facility in Germany. The company also proposed shifting its current headquarters to the new facility. The expansion is expected to increase the production capacity of its products that includes implants.
The COVID-19 pandemic will hinder the growth of the market globally. Globally all elective surgeries and cosmetic procedures are being postponed due to the Covid crisis owing to the non-availability of staff and healthcare infrastructure during the crisis. These procedures require hospitalization for a brief period. There are chances people may get infected during the hospital stay, and hence many people are voluntarily opting out of these procedures temporarily.
Polaris Market Research has segmented the buttock augmentation market report on the basis of product, end-use, and region:
Buttock Augmentation, Product Outlook (Revenue – USD Million, 2016 – 2028)
- Silicon Gel Implants
- Fat Grafting
- Hydrogel Butt Injections
- PMMA Butt Injections
- Poly-L-lactic acid
- Silicone Butt Injections
Buttock Augmentation, End-Use Outlook (Revenue – USD Million, 2016 – 2028)
- Aesthetic Clinics
Buttock Augmentation, Regional Outlook (Revenue – USD Million, 2016 – 2028)
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa