Couscous Market Size Worth $ 42.59 Billion By 2032 | CAGR: 2.64%

Couscous Market Size Worth $ 42.59 Billion By 2032 | CAGR: 2.64%

The global couscous market size is expected to reach USD 42.44 billion by 2032, according to a new study by Polaris Market Research. The report “Couscous Market Share, Size, Trends, Industry Analysis Report, By Product Type (Moroccan Couscous, Israeli Couscous, and Lebanese Couscous); By Raw Material; By Thickness; By Sales Channel; By Region; Segment Forecast, 2023-2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Increasing demand for couscous products in the huge number of consumers across various countries is one of the growth factor likely supporting the global markets growth. Couscous is a popular ingredient among vegetarians and vegans, as it provides a good source of protein and can be used in a variety of plant-based dishes. Also, due to its remarkable health benefits, various consumers are choosing couscous as one of the health food in their diet. To tap large number of customer base, large numbers of companies are investing in the market. For example, in January 2023, in collaboration with the investment firm Colombus1, the Raji family holding business T-Man Holding, announced new opening of a pasta & couscous factory. This factor is dramatically heightening the global revenue.

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Vegetarian and vegan diet trend is gaining huge attention among vast population concerning about health. This is gaining demand for couscous due to its outstanding health benefits. It is a plant-based food that is rich in protein and can be used as a meat substitute in many dishes. With the rise of vegetarian and vegan diets, the demand for plant-based protein sources like couscous has grown. This is further escalating the sales of the global market.

Couscous Market Report Highlights

  • Moroccan couscous is anticipated to record the largest market share in the year of 2022. This is because the increasing consumer preference towards healthy food to decrease the obesity level
  • 100% Durum Wheat Semolina segment held largest share in the global market. This is due to beneficial aspects such as it is high in vitamins, fibers, carbs, and other nutrients
  • Medium thickness segment is dominating the global market with major share in the fiscal year 2022. This is attributed to growing investment by the various market players in this type of segment
  • Supermarket or hypermarket is accounting largest market share of the global revenue in the fiscal year of 2022. This is linked to the vast availability of different products
  • North America held the largest share in 2022 due to significant use of couscous for the preparation of pasta across many restaurants in the North American countries
  • The global players include Changzhi Changjian, Panzani, Barilla G. E R., Dr. August Oetker, Serrol Ingredients, Dawn Food Products, & Grupo La Moderna

Polaris Market Research has segmented the Couscous market report based on product type, raw materials, thickness, sales channel, and region:

Couscous, Product Type Outlook (Revenue - USD Billion, 2019-2032)

  • Moroccan Couscous
  • Israeli Couscous
  • Lebanese Couscous

 Couscous, Raw Materials Outlook (Revenue - USD Billion, 2019-2032)

  • 100% Durum Wheat Semolina
  • 100% Wheat
  • 100% Maize
  • Others

Couscous, Thickness Outlook (Revenue - USD Billion, 2019-2032)

  • Fine Couscous
  • Medium Couscous
  • Thick Couscous

Couscous, Sales Channel Outlook (Revenue - USD Billion, 2019-2032)

  • Supermarkets and Hypermarkets
  • Independent Retailers
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

 Couscous, Regional Outlook (Revenue - USD Billion, 2019-2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Couscous Market Report Scope

Report Attributes


Market size value in 2023

USD 33.68 billion

Revenue forecast in 2032

USD 42.59 billion


2.64% from 2023 – 2032

Base year


Historical data

2019– 2022

Forecast period

2023– 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Segments covered

By Product Type, By Raw Materials, By Packaging, By Sales Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Luoyang Yongsheng Refined Food Co., Ltd., Changzhi Changjian Foodgrain & Cooking Oil Food Factory, Panzani, Barilla G. E R. Fratelli SPA, Dr. August Oetker Nahrungsmittel KG, Lichuan Jiannan Jinba Flour Business Co., Ltd., Serrol Ingredients PTY Limited, M Dias Branco S/A Indústria e Comércio de Alimentos, Dawn Food Products, Inc., Bakemark USA LLC, Wuzhi County Wenli Food Factory, Grupo La Moderna, and others

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