Couscous Market Size, Share Global Analysis Report, 2023-2032
Couscous Market Size, Share Global Analysis Report, 2023-2032

Couscous Market Share, Size, Trends, Industry Analysis Report, By Product Type (Moroccan Couscous, Israeli Couscous, and Lebanese Couscous); By Raw Material; By Thickness; By Sales Channel; By Region; Segment Forecast, 2023-2032

  • Published Date:Jul-2023
  • Pages: 112
  • Format: PDF
  • Report ID: PM3476
  • Base Year: 2022
  • Historical Data: 2019-2021

Report Outlook

The global couscous market was valued at USD 33.12 billion in 2022 and is expected to grow at a CAGR of 2.64% during the forecast period. Couscous is a healthy source of carbohydrates, fiber, protein, and various vitamins and minerals such as B vitamins, iron, and zinc. It is a low-fat, low-sugar, and low-sodium food, making it a good choice for people who are trying to maintain a healthy diet. It is an important part of the North African and Middle Eastern culinary traditions, and it has a cultural significance that goes beyond its nutritional value and versatility. It is a symbol of hospitality and sharing, and it is often served at family gatherings, festivals, and other special occasions.

Couscous Market Size

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The COVID-19 pandemic has had a significant impact on the global market. With lockdowns and restrictions on dining out, many people have turned to cooking at home more often. This has led to an increased demand for packaged foods, including couscous. As a result, some couscous manufacturers have reported higher sales during the pandemic. The pandemic has disrupted global supply chains, causing shortages and delays in the delivery of ingredients and packaging materials. This has affected some couscous manufacturers who rely on imported ingredients, and has led to increased costs and production delays.

Couscous Market Share, Size, Trends

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Industry Dynamics

Growth Drivers
The development of flavoured organic and gluten free couscous products is currently popular. The increasing availability of gluten-free couscous is driving the growth of the couscous market, as it appeals to consumers who have celiac disease or gluten sensitivities. The availability of gluten-free couscous options has enabled couscous to reach a broader audience and tap into the growing demand for gluten-free products. For example, in September 2021, Martino established the couscous free from gluten. As a result, the couscous market is experiencing growth, as consumers seek out convenient and nutritious gluten-free options that can be used in a variety of recipes and many companies are engaged in the development of such products.

Ecommerce has had a significant impact on the couscous market by expanding its reach and increasing its accessibility to a wider customer base. Ecommerce has made it easier for couscous manufacturers to offer a wider variety of products. For example, in the US, 60% of customers now place a weekly minimum order for delivery or takeaway. In the US, 111 million people used meal delivery apps in 2020. Social media platforms and online marketplaces provide an opportunity for manufacturers to showcase their products and build brand awareness. Hence, growing e-commerce industry across various countries has led the consumers opt for couscous. This is further broadening the global market’s growth.

Report Segmentation

The market is primarily segmented based on product type, raw materials, thickness, sales channel, and region.

By Product Type

By Raw Materials

By Thickness

By Sales Channel

By Region

  • Moroccan Couscous
  • Israeli Couscous
  • Lebanese Couscous


  • 100% Durum Wheat Semolina
  • 100% Wheat
  • 100% Maize
  • Others


  • Fine Couscous
  • Medium Couscous
  • Thick Couscous


  • Supermarkets and Hypermarkets
  • Independent Retailers
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others
  • North America (U.S., Canada)
  • Europe (France, Germany, UK, Italy, Netherlands, Spain, Russia)
  • Asia Pacific (Japan, China, India, Malaysia, Indonesia. South Korea)
  • Latin America (Brazil, Mexico, Argentina)
  • Middle East & Africa (Saudi Arabia, UAE, Israel, South Africa)

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Moroccan couscous segment is dominating the market in 2022

In fiscal year 2022, the moroccan couscous segment is anticipated to record the largest market share in the year of 2022 as it is a staple food in Moroccan cuisine and has significant cultural significance. It is known for its unique flavor, texture, and versatility, which have made it popular. This type of couscous is considered the most authentic and traditional form of couscous, which makes it appealing to consumers who are seeking an authentic and unique dining experience. Moroccan cuisine has gained popularity worldwide in recent years, and the Moroccan government has invested in promoting its cuisine and culinary traditions, including Moroccan couscous. This has helped to increase awareness and demand for Moroccan couscous in the global market.

100% durum wheat semolina segment is dominating the global market in 2022

In 2022, the durum wheat semolina segment held the largest global share in terms of volume and value. This is due to the it’s excellent nutritional values as it is a good source of protein, fiber, and essential nutrients such as iron, magnesium, and B-vitamins. It has a firm texture and nutty flavor, which make it a preferred choice for consumers and are widely available and easily accessible in many parts of the world. Increasing health awareness, and the demand for convenient and quick-to-prepare foods has led augmented growth of high-quality couscous made from 100% durum wheat semolina in recent years. As a result, all aforementioned aspects make it a healthier choice compared to other types of couscous.

Medium thickness segment held largest share of the global revenue in 2022

Medium thickness segment is dominating the global market with major share in  year 2022 as it is one of the most popular and widely available types of couscous across many grocery shops. Medium thickness couscous has a texture that is neither too fine nor too coarse, which makes it easy to prepare and cook. Its texture also makes it a preferred choice for a variety of dishes, as it can absorb flavors and sauces well. Therefore, versatility, texture, availability, market demand, and cooking time of medium thickness couscous have contributed to its dominance in the global couscous market.

Supermarket or hypermarket accounting largest share in the global market in 2022

Supermarket or hypermarket is dominating the global market in 2022. This is primarily because this sales channel offers consumers a convenient shopping experience, as they can purchase all their household needs in one location. Consumers can find a variety of couscous products and brands in these stores, which makes it easy for them to compare prices and make informed purchasing decisions. Furthermore, these stores have a wider reach and distribution network than other retail channels, making them a preferred choice for manufacturers and distributors. Wide availability, presence of wide range of products, competitive pricing over various products, and many other features have led the supermarket and hypermarket sales channel lead the global market.

North America is accounting the largest share in the global market

In the fiscal year 2022, North America is expected to lead the global market with a XX% share. This is primarily due to the increasing awareness regarding health benefits among North American population. The people become more aware of the health benefits and versatility of couscous. As the U.S. has the largest burden of chronic diseases and the highest rate of obesity, nearly twice compared to an OECD nation. Additionally, more than 55% of customers claim they are prepared to pay more for the correct foods since they improve their wellbeing and general health. The escalating concern regarding healthy food is apparently improving the demand for couscous in the region as it is healthy, gluten-free, low-fat, low-calorie, and versatile food options. As more people become aware of the nutritional benefits of couscous, the demand for the product is likely to continue to grow.

Europe is another region contributing the global market by accounting a significant share. This is attributed to the growing consumption of couscous in the region. European population is largely paying attention to healthy diet such as vegan product, healthy snacks, super food and gluten free products. For example, Germany is known as second leading country in super food. As consumers become more health-conscious and seeking out nutritious and convenient food options like couscous. Hence the couscous has gained popularity as a healthy and versatile grain which is further enhancing the sales of market in this region.

Competitive Insight

The global couscous market involves Luoyang Yongsheng Refined Food, Changzhi Changjian, Panzani, Barilla G. E R., Dr. August Oetker, Lichuan Jiannan Jinba Flour Business, Serrol Ingredients, M Dias Branco Indústria e Comércio, Dawn Food Products, , Bakemark, Wuzhi County Wenli, and Grupo La Moderna

Recent Developments

  • In August 2022, In order to support Italian wheat and industrial processing in the nation, BF Group expanded its presence throughout the Italian food supply chain.  In July 2022, an acquisition agreement was made to buy the full share capital of BIA S.p.A., an Italian business that produces couscous using only Italian ingredients.

Couscous Market Report Scope

Report Attributes


Market size value in 2023

USD 33.68 billion

Revenue forecast in 2032

USD 42.59 billion


2.64% from 2023 – 2032

Base year


Historical data

2019– 2022

Forecast period

2023– 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Segments covered

By Product Type, By Raw Materials, By Packaging, By Sales Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa

Key companies

Luoyang Yongsheng Refined Food Co., Ltd., Changzhi Changjian Foodgrain & Cooking Oil Food Factory, Panzani, Barilla G. E R. Fratelli SPA, Dr. August Oetker Nahrungsmittel KG, Lichuan Jiannan Jinba Flour Business Co., Ltd., Serrol Ingredients PTY Limited, M Dias Branco S/A Indústria e Comércio de Alimentos, Dawn Food Products, Inc., Bakemark USA LLC, Wuzhi County Wenli Food Factory, Grupo La Moderna, and others


The global couscous market size is expected to reach USD 42.44 billion by 2032.

Top market players in the Couscous Market are Luoyang Yongsheng Refined Food, Changzhi Changjian, Panzani, Barilla G. E R., Dr. August Oetker, Lichuan Jiannan Jinba Flour Business.

North America contribute notably towards the global Couscous Market.

The global couscous market expected to grow at a CAGR of 2.64% during the forecast period.

The Couscous Market report covering key are product type, raw materials, thickness, sales channel, and region.