The global digital signage market size is expected to reach USD 51.07 billion by 2032, according to a new study by Polaris Market Research. The report “Digital Signage Market Share, Size, Trends, Industry Analysis Report, By Display Technology (LCD, LED, Projection); By Type; By Component; By Installation; By End-Use; By Region; Segment Forecast, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The market for digital signage has been steadily growing, driven by the rising demand for personalized and interactive customer experiences. As e-commerce and online shopping continue to thrive, businesses are looking for ways to replicate the personal touch of physical stores. Digital signage has emerged as a powerful tool for engaging customers and providing tailored experiences by presenting them with captivating content. By collecting customer behavior and demographic data, companies can use digital signage to display relevant messages, promotions, and recommendations in real-time, customized to each individual. This enables businesses to create targeted and meaningful content that caters to customers' preferences and needs, resulting in improved customer satisfaction, greater engagement, and increased sales.
The increasing need for customers to access detailed and easy-to-understand product information leads to a higher adoption rate of digitized signage. Moreover, there is a growing demand for digital technology in education. In March 2022, ViewSonic Corp., a global visual solutions provider, demonstrated its latest educational technology called myViewBoard Sens at the BETT show. This technology is equipped with artificial intelligence features that enhance student participation and promote well-being in the classroom.
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The market has experienced significant growth in recent years and is expected to continue expanding due to increasing demand for personalized customer experiences. Advanced technologies such as AI, IoT, and AR are being adopted to enhance customer engagement by gathering data on behavior and preferences for customized content. The COVID-19 pandemic has accelerated the adoption of digital signage for contactless communication of important messages and safety protocols, and outdoor digital signage is being used more for advertising and promotion. Additionally, cloud-based solutions are becoming more popular for their flexibility and scalability, enabling businesses to manage and update content remotely in real time.
Digital Signage Market Report Highlights
Polaris Market Research has segmented the Digital Signage market report based on display technology, type, component, installation, end-use, and region:
Digital Signage, Display Technology Outlook (Revenue - USD Billion, 2019 - 2032)
Digital Signage, Type Outlook (Revenue - USD Billion, 2019 - 2032)
Digital Signage, Component Outlook (Revenue - USD Billion, 2019 - 2032)
Digital Signage, Installation Outlook (Revenue - USD Billion, 2019 - 2032)
Digital Signage, End-Use Outlook (Revenue - USD Billion, 2019 - 2032)
Digital Signage, Regional Outlook (Revenue - USD Billion, 2019 - 2032)