Digital Signage Market Size, Share, Trends, & Industry Analysis Report
By Display Technology (LCD, LED), By Type, By Component, By Installation, By End-Use, By Region – Market Forecast, 2025–2034
- Published Date:Oct-2025
- Pages: 120
- Format: PDF
- Report ID: PM1038
- Base Year: 2024
- Historical Data: 2020-2023
What is Digital Signage Market Size?
The global digital signage market was valued at USD 29.95 billion in 2024 and is expected to grow at a CAGR of 8.3% during the forecast period. The growth is driven by rising demand from various industry verticals for effective marketing, information sharing, or content sharing.
Key Insights
- The hardware segment is expected to witness significant growth during the forecast period due to rising adoption by retail sector.
- The LED dominated with largest share in 2024 due to its high-quality display.
- North America dominated with largest share in 2024 due to the rising adoption rate of digital signage solutions in various sectors.
- Asia Pacific is projected to accounted for a significant share in the global market driven by rapid urbanization and infrastructure development.
Industry Dynamics
- The rising adoption of digital signage in various sector is fueling the industry growth.
- Increasing adoption of cloud based digital signage is driving the growth.
- The advancement in technology is boosting the industry growth.
- High initial installation and maintenance costs limits the growth of the market.
Market Statistics
- 2024 Market Size: USD 29.95 Billion
- 2034 Projected Market Size: USD 66.45 Billion
- CAGR (2025-2034): 8.3%
- Largest Market: North America
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Impact of AI on Industry
- Enables personalized content delivery by analyzing viewer demographics and behavior in real time.
- Integrates with external data sources (e.g., weather, traffic, sales) to dynamically update signage content.
- Monitors device health and predicts hardware failures, reducing downtime and maintenance costs.
Digital signages help industries showcase information more effectively by eliminating the need for printing information, thus saving huge costs incurred in printing and distribution. Digital signage is a part of the larger ecosystem of the signage market, and it can be called a combination of hardware and software, which can be used to display content at different places. Companies can reach out to potential customers and distribute their knowledge in multiple locations from a single source. This major advantage of digital signage is propelling its adoption, thus expanding its market.
Digital signage uses large screens for displaying information, thus enabling companies to be as creative as possible in showcasing their products and services. This helps them to target a large audience with creative publicity and promotions. For example, companies are using digital facades, a combination of LED lighting used on the exterior of buildings. These digital facades are controlled by software and can be used to create visuals and graphics on the front side of the buildings, thus giving a creative edge. These imaginative endeavors drive planners, specialists, and commercial organizations to increase their spending toward the computerized signage display. All these factors considered are, thus, anticipated to catalyze the overall business for the digital signage market.
Industry Dynamics
What Factors are Driving the Digital Signage Market Growth?
The digital signage adoption is rising in various industries such as retail, healthcare, transportation, and hospitality to improves customer engagement and experience. This adoption is driven by digital signage's ability to allows businesses to communicate effectively with their customers, promote their products and services, and create engaging experiences that help increase brand loyalty and customer satisfaction. Additionally, the advancement in display technologies such as high-resolution, OLED, and LED displays have improved the quality and effectiveness of digital signage displays, making them more engaging and visually appealing. This has made it easier for businesses to create dynamic, eye-catching displays that capture customers' attention and increase engagement. Furthermore, the increasing demand for cloud-based digital signage solutions further drives growth. Cloud-based solutions offer greater flexibility, scalability, and remote management capabilities, making it easier for businesses to manage and update their digital signage displays from anywhere at any time, thereby driving the growth.
Report Segmentation
The market is primarily segmented based on display technology, type, component, installation, end-use, and region.
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By Display Technology |
By Type |
By Component |
By Installation |
By End-Use |
By Region |
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Why LED Segment Dominated the Industry in 2024?
The LED segment dominated with largest share in 2024 due to its high-quality display. Manufacturers focus on creating flat, larger, brighter, and slimmer presentations using LED technology. The development of OLED displays has further advanced LED technology and is expected to drive its adoption in displays. Additionally, advancement in the technology is improving the appeal of the LED screens by reducing overall cost and life of product, wich is driving its adoption, thereby driving the segment growth.
Which Segment by Component is Expected to Witness Significant Growth?
The hardware segment is expected to register significant growth during the forecast period due to rising demand for high quality display screens, media players, and interactive kiosks. This rise in demand is driven by expansion of major sectors such as retail, transportation, healthcare, and education. Moreover, advancement in LED and LCD technology are improving the appeal of the final product. These advancements are making digital signage hardware more cost effective, which in turn is driving the expansion among the businesses with limited budget. Furthermore, growing focus on smart cities development is further driving the demand for hardware, thereby driving the segment growth.
How North America Captured Largest Market Share in 2024?
North America dominated with the largest share in 2024 due to the high adoption rate of digital signage solutions in various sectors, such as retail, healthcare, transportation, and hospitality. The region has a high level of technological advancements, and the increasing demand for interactive displays and the growing need for digital advertising are driving the demand. Moreover, the region has one of the most advance urban infrastructure, which further drives the demand, thereby driving the growth.
What are the Reasons for Asia Pacific's Significant Growth?
The Asia Pacific is expected to witness significant growth during the forecast period due to rising urbanization in the region. Major countries in the region such as India, China, Japan are witnessing increase in urban migration. This rise in the urbanization is driving the demand for infrastructure such as commercial complexes, shopping malls, hospitals, hotels. This increase in the infrastructure need is driving the demand for the digital signage in the region. Moreover, Asia Pacific has large manufacturing base of various goods, including hardware used in digital signage. This local manufacturing of hardware lowers the price and makes signage more accessible, which further fuels the growth of industry in the region
Who are the Major Players Operating in the Digital Signage Market?
Some of the major players operating in the global market include, ADFLOW Networks, BrightSign, LLC, Cisco Systems, Inc., Intel Corp., KeyWest Technology, Inc., LG Electronics (LG Corp.), Microsoft Corp., NEC Display Solutions, Omnivex Corp., Panasonic Corp., SAMSUNG, Scala Digital Signage, and Winmate Inc.
Recent Developments
- June 2025, Samsung launched its 32-inch Color E-Paper (EM32DX) globally, offering businesses an ultra energy-efficient, lightweight digital signage solution with vivid color, zero power usage on static content, and smart content management features.
- September 2025, Samsung expanded its partnership with Toyota, by delivering 23,000 smart signage displays and remote management software, digitally transforming dealerships across new global markets and enhancing customer experiences with interactive, energy-efficient display solutions.
- March 2022, Planar has launched the Planar Luminate Pro Series and Planar Venue Pro Series, two new LED video wall displays families. These displays are specifically designed to cater to the needs of fast-paced events and high-ambient light environments.
- February 2023, Cisco announced that it will serve as Technology Partner of St. Louis CITY SC, leveraging its Wi-Fi, security, networking and digital signage solutions. According to Cisco, the partnership aims to develop a highly connected and fan-centric environment in Major League Soccer.
- February 2023, Winmate Inc., a global leader in industrial solutions with extensive experience creating and delivering high-quality industrial displays monitors, announced the release of its outdoor display series. According to Winmate, the new displays will bring higher visibility to window displays, shelter advertising, and smart cities.
Digital Signage Market Report Scope
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Report Attributes |
Details |
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Market size value in 2024 |
USD 29.95 billion |
| Market size value in 2025 | USD 32.38 billion |
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Revenue forecast in 2034 |
USD 66.45 billion |
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CAGR |
8.3% from 2025 – 2034 |
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Base year |
2024 |
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Historical data |
2020 – 2023 |
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Forecast period |
2025 – 2034 |
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Quantitative units |
Revenue in USD billion and CAGR from 2025 to 2034 |
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Segments Covered |
By Display Technology, By Type, By Component, By Installation, By End-Use, By Region |
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Regional scope |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Key Companies |
ADFLOW Networks, BrightSign, LLC, Cisco Systems, Inc., Intel Corp., KeyWest Technology, Inc., LG Electronics (LG Corp.), Microsoft Corp., NEC Display Solutions, Omnivex Corp., Panasonic Corp., SAMSUNG, Scala Digital Signage, and Winmate Inc. |
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FAQ's
The global digital signage market size is expected to reach USD 66.45 billion by 2034
Key players in the market are ADFLOW Networks, BrightSign, LLC, Cisco Systems, Inc., Intel Corp., KeyWest Technology, Inc., LG Electronics (LG Corp.)
North America contribute notably towards the global digital signage market
• The market is projected to register a CAGR of 8.3% during the forecast period.
The Digital Signage Market report covering key segments are display technology, type, component, installation, end-use, and region.
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