False Eyelashes Market Analysis $3.13 Billion By 2032, CAGR 6.6%

False Eyelashes Market Size Worth $ 3.13 Billion By 2032 | CAGR: 6.6%

The global false eyelashes market size is expected to reach USD 3.13 billion by 2032, according to a new study by Polaris Market Research. The report “False Eyelashes Market Share, Size, Trends, Industry Analysis Report, By Product (Strips, Cluster/Accent, Individual, Others); By Type; By Distribution Channel; By Region; Segment Forecast, 2024 – 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The growing use of false eyelashes by various fashionistas worldwide to make their eyelashes stylish, thicker, and healthier is propelling the market growth.  The rising spending on grooming products like eyelashes and the popularity of the do-it-yourself eyelashes trend among individuals globally are also prominent factors fostering global market growth.

  • For instance, according to the US Beauty & Grooming Report 2022, on average, an American consumer spends around USD 26-50 per month on beauty or grooming products, and almost 86% of people prefer do-at-home beauty and grooming treatments.

Moreover, leading product manufacturers are extensively focusing on R&D efforts to introduce cost-effective new products and allow consumers to customize them as per their needs and preferences, which, in turn, has further increased the product’s popularity and adoption across the globe.

  • For instance, in January 2023, Lovessen, announced that they have developed a new sustainable false lash packaging that is developed with the help of Innovative Beauty Group. It was initially designed for 12 different styles of Loveseen lashes and now has expanded for use with 14 styles.

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The emergence of e-commerce and the upsurge in the number of consumers shifting towards online shopping channels for their beauty. These channels provide complete product information and access to real customer feedback so that they can have better decision-making ability, which, in turn, will positively impact the market’s growth.  For instance, according to our findings, the e-commerce industry in India reported a growth of 69.4% year-over-year in 2022, and the beauty and personal care segment has continued to showcase significant growth across all digital shopping platforms.

With companies constantly focusing on sustainability and biodegradability in the beauty industry, the development of products from biodegradable materials like plant-based materials and synthetic fiber worldwide is gaining traction. For instance, in November 2022, Ardell announced the launch of its new Eco Lashes, a new type of false eyelashes that are more sustainable, eco-designed, biodegradable, and 100% organic.

False Eyelashes Market Report Highlights

  • Strips segment accounted for a noteworthy share due to its availability in various styles or thicknesses and preference for using on a regular basis
  • The natural segment will lead the market, owing to   its growing adoption due to its lightweight, flexibility, and fine texture
  • Online segment will grow at the fastest pace, which is attributed to rising smartphone penetration and a growing number of digital buyers preferring online shopping
  • North America dominated the global market on account of the large number of well-established beauty companies and expenditure on beauty products
  • The key market players include Parfums de Coeur, Qingdao Lashbeauty Cosmetic, MAC Cosmetics, Ardell International, and American International Industries

Polaris Market Research has segmented the false eyelashes market report based on product, constituent, distribution channel, and region:

False Eyelashes, Product Outlook (Revenue - USD Billion, 2019 - 2032)

  • Strips
  • Cluster/Accent
  • Individual
  • Others

False Eyelashes, Constituent Outlook (Revenue - USD Billion, 2019 - 2032)

  • Natural
  • Synthetic

False Eyelashes, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Online
  • Convenience Stores
  • Hypermarkets & Supermarkets
  • Others

False Eyelashes, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

False Eyelashes Market Report Scope

Report Attributes


Market size value in 2024

USD 1.88 billion

Revenue Forecast in 2032

USD 3.13 billion


6.6% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Product, By Constituent, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa


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