The global fitness app market is expected to reach USD 19.33 billion by 2029 according to a new study by Polaris Market Research. The report “Fitness App Market Share, Size, Trends, Industry Analysis Report, By Type (Workout & Exercise, Disease Management, Lifestyle Management, Nutrition & Diet, Medication Adherence); By Platform; By Device; By Region; Segment Forecast, 2021 - 2029” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Increasing health issues, including depression, obesity, anxiety, and others due to sedentary lifestyles along with the emergence of the COVID-19 pandemic, have increased the demand for health products and are expected to grow over the forecast period. Furthermore, increasing penetration of smartphone users, increasing health awareness, growing disposable income, along with technological advancement with artificial intelligence in the software are some other factors expected to drive the industry over the forecast period.
North America is expected to account for the highest revenue share in 2021 due to increasing awareness regarding living a healthy lifestyle along with technological advancement. Furthermore, key players in this region are investing in research & development of existing along with new products that will create lucrative opportunities for the market in the region.
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Some of the major market players operating in the global market include Aaptiv, Adidas, Applico, Asics Corporation, Azumio, Inc., Fitbit, Inc., Google LLC, FitnessKeeper, Grand Apps, Lenovo Group Limited, Nike, Noom, TomTom International BV, Samsung Electronics Co., Ltd., Under Armour, Inc., and Wahoo Fitness.
These players are launching new innovative products and collaborating with other players to increase their market presence. For instance, in November 2020, Fitbit launched its OS 5.1 software update, which offers new features such as voice-enabled capabilities in their Fitbit Sense™ and Fitbit Versa 3™.
Polaris Market Research has segmented the fitness app market report on the basis of type, platform, device, and region:
Fitness App, Type Outlook (Revenue - USD Billion, 2017 – 2029)
Fitness App, Platform Outlook (Revenue - USD Billion, 2017 – 2029)
Fitness App, Device Outlook (Revenue - USD Billion, 2017 – 2029)
Fitness App, Regional Outlook (Revenue - USD Billion, 2017 – 2029)