The global fitness app market is expected to reach US$ 15.59 billion by 2028, according to a new study by Polaris Market Research. The report “Fitness App Market Share, Size, Trends, Industry Analysis Report, By Device (Smartphones, Tablets, Wearable Devices); By OS Platform (iOS, Android, Windows); By Type; By Region; Segment Forecast, 2021 – 2028” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The growth in the market is attributed to the rising awareness among the consumers pertaining to leading a healthy lifestyle owing to the outbreak of the COVID-19 pandemic, increasing smartphone penetration rate, and busy lifestyles causing people to look for connected healthcare. Moreover, positive investment scenarios for start-ups, diversification among products and services by key players, innovative promotional strategies, and social media influence also created growth prospects for fitness software.
The global industry for the product is fragmented based on type, OS platform, device type, and region. In terms of type, the industry is segmented into workout & exercise software, disease management, lifestyle management, nutrition & diet, and medication adherence. Based on the OS platform, the global industry for the products is further bifurcated into android, iOS, and windows. Based on device type, the global industry for products is further bifurcated into smartphones, tablets, and wearable devices.
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- The workout & exercise app segment accounted for the largest revenue share in 2020 owing to the increasing obesity among youth and adults. The segment held over 30% of the global share in 2020.
- Based on device type, the smartphone segment is projected to constitute over 60% of the industry share by 2028. The increasing penetration of the product with smartphones is primarily responsible for such high revenue share.
- North America region is dominating the global industry for the product holding over one-third of the market share throughout the forecast period. Positive funding scenario and increasing awareness among consumers is favoring industry growth.
- The players including Fitbit, HealthifyMe, and MyFitnessPal Inc. together held a significant market share in 2020 owing to their regional presence and several product offerings across the operating systems.
List of Key Players
- MyFitnessPal Inc.
- Dom and Tom
- Motorola Mobility LLC
- WillowTree, Inc.
Polaris Market Research has segmented the fitness app market report on the basis of type, platform, device type, and region.
Fitness App, Type Outlook (Revenue – USD Million, 2016 – 2028)
- Workout & Exercise Apps
- Disease Management
- Lifestyle Management
- Nutrition & Diet
- Medication Adherence
Fitness App, OS Platform Outlook (Revenue – USD Million, 2016 – 2028)
Fitness App, Device Type Outlook (Revenue – USD Million, 2016 – 2028)
- Wearable Devices
Fitness App, Regional Outlook (Revenue – USD Million, 2016 – 2028)
- North America
- Asia Pacific
- South Korea
- Central & South America
- Middle East & Africa
- Saudi Arabia
- South Africa