K-Beauty Products Market Size Worth $225.69 Billion By 2032 | CAGR: 9.4%

K-Beauty Products Market Size Worth $225.69 Billion By 2032 | CAGR: 9.4%

The global k-beauty products market size is expected to reach USD 225.69 billion by 2032, according to a new study by Polaris Market Research. The report “K-Beauty Products Market Share, Size, Trends, Industry Analysis Report, By Product (Skin Care, Hair Care), By End-user, By Distribution Channel (Supermarkets & Hypermarkets, Online), By Region, And Segment Forecasts, 2023 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Korean beauty products have established a strong reputation for their ability to deliver visible and effective results. This can be attributed to their innovative formulations, high-quality ingredients, and focus on promoting skin health. By addressing various skincare concerns and providing effective solutions, K-beauty products have shown the potential to significantly improve skin texture, enhance hydration levels, and enhance overall skin appearance. These factors are expected to contribute to the continued growth and expansion of the K-beauty market in the forecast period.

Skinimalism, a consumer trend characterized by the preference for a simplified skincare routine and versatile product usage, has gained traction among individuals. Rather than following complex and time-consuming skincare regimens, people are opting for multi-functional products that serve multiple purposes, such as hybrid toners & moisturizers, or single use moisturizers suitable for both daytime & night-time use. The values and practices of South Korean beauty products have successfully resonated with a wider audience by aligning them with Western beauty expectations.

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Ingredients like 24k gold, bee venom, galactomyces, & rice water have garnered attention for their unique properties and ability to revitalize & nourish the skin. These ingredients have solidified Korea's position as a global leader in skincare innovation. A survey conducted by Pilgrim, revealed that 40% of the women interested in products containing 24K gold as its primary ingredient. Additionally, rice water used by 47.5 percent among skin-care trends, while 24K gold is rapidly gaining popularity with share of around 38.6%.

The growing popularity of veganism has had a significant impact on the Korean beauty market, leading to the development and promotion of vegan beauty products by many market players. Oneand, announced its plans to strengthen its presence in the U.S. market by launching its products on Amazon. The brand places a strong emphasis on using plant-based components such as matcha, algae, and moringa to maintain the skin's natural pH balance.

K-Beauty Products Market Report Highlights

  • Hair care segment expected to grow at the fastest rate, owing to rising cases of hair loss, and awareness among men regarding its ill effects
  • Men segment grown at the steady rate, primarily due to high discretionary income and availability of innovative products
  • Asia Pacific expected to grow at the fastest rate, due to the presence of well-developed infrastructure and distribution network
  • The global key market players include Creme Shop, Clio Cosmetics South Korea, Able C&C, The Face Shop, Nature Republic, and TolyMoly.

Polaris Market Research has segmented the k-beauty products market report based on product, end use, distribution channel, and region:

K-Beauty Products, Product Outlook (Revenue - USD Billion, 2023 - 2032)

  • Skin Care
    • Cleanser
    • Moisturizer
    • Serum
    • Sunscreen
    • Others
  • Hair Care
    • Shampoo
    • Conditioner
    • Serums
    • Others

K-Beauty Products, End User Outlook (Revenue - USD Billion, 2023 - 2032)

  • Men
  • Women

K-Beauty Products, Distribution Channel Outlook (Revenue - USD Billion, 2023 - 2032)

  • Supermarkets and Hypermarkets
  • Specialty stores
  • Online
  • Pharmacies

K-Beauty Products, Regional Outlook (Revenue - USD Billion, 2023 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

K-Beauty Products Market Report Scope

Report Attributes


Market size value in 2023

USD 100.63 billion

Revenue forecast in 2032

USD 225.69 billion


9.4% from 2023 – 2032

Base year


Historical data

2019 – 2021

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2023 to 2032

Segments covered

By Product, By End Use, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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