Kitchen Towels Market Share to be Worth USD 24.61 billion by 2032: Report

Kitchen Towels Market Size Worth $24.61 Billion By 2032 | CAGR: 6.2%

The global kitchen towels market size is expected to reach USD 24.61 billion by 2032, according to a new study by Polaris Market Research. The report “Kitchen Towels Market Share, Size, Trends, Industry Analysis Report, By Product Type (Cloth-based and Paper-based); By End Use; By Distribution Channel; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The continuously growing inflation of per capita incomes, improving people's living standards, growing trend of spending time at home, and rapid rate of urbanization across the globe are the primary factors influencing the growth of the market. In addition, major manufacturers of products are expanding their product portfolio while incorporating advanced technologies into their products, such as Air Dried, which helps to create softer and more absorbent kitchen towels, which, in turn, propels the overall growth of the market.

For instance, in February 2023, Palatable Tea Towels introduced a range of water-color wine region map tea towels at the Melbourne Gift & Lifestyle expo.

Moreover, some of the established brands around the world are increasingly focusing on product differentiation through innovative features, quality, and branding. They are also expanding their customer base by offering unique and specialized kitchen towel products with available customization options.

For instance, in November 2022, Tekla, a Danish textile brand, unveiled its new kitchen linens collection that comprises kitchen towels, napkins, glass, tablecloths, and aprons in six different colors. With the launch, the company will expand its market for kitchen accessories and is also looking to sell its product apart from its stores.

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With the increased people's focus on hygiene and personal care, there is an opportunity to create or develop kitchen towels with antibacterial or antimicrobial properties that ensure safe food handling and preparation and also offer customizable or personalized kitchen towel options, allowing consumers to add a personal touch to their kitchens.

Furthermore, growing investments in research and development activities that could lead to the creation of kitchen towels with enhanced features such as increased absorbency, durability, and quick-drying properties and advancements in product manufacturing technologies that also improve the overall quality of the product is likely to foster market growth and generate new revenue growth opportunities.

Kitchen Towels Market Report Highlights

  • In 2022, the cloth-based segment held the largest market share, mainly due to its advantageous features, such as durability, sustainability, versatility, and cost-efficiency.
  • The residential segment held a significant market share in 2022 on account of the increasing number of consumers seeking innovative and sustainable kitchenware products.
  • The online stores segment is projected to witness the fastest CAGR during the forecast period, mainly accelerated by growing smartphone and fast internet penetration and growth in the number of online shoppers worldwide.
  • The North American region dominated the largest market share in 2022, owing to the region’s well-established and developed food service industry and higher spending on hygiene products.
  • The key market players include Koch Industries, The Procter & Gamble Company, Georgia-Pacific, Towel Depot Inc., Aldar Industries, etc.

Polaris Market Research has segmented the kitchen towels market report based on product type, end-use, distribution channel, and region:

Kitchen Towels, Product Type Outlook (Revenue - USD Billion, 2019 - 2032)

  • Cloth-based
  • Paper-based

Kitchen Towels, End-Use Outlook (Revenue - USD Billion, 2019 - 2032)

  • Commercial
  • Residential

Kitchen Towels, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores

Kitchen Towels, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Kitchen Towels Market Report Scope

Report Attributes


Market size value in 2024

USD 15.16 billion

Revenue Forecast in 2032

USD 24.61 billion


6.2% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2023 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments Covered

By Product Type, By End Use, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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