Kombucha Market Expand $16.10 Billion By 2032, CAGR 18.0%

Kombucha Market Size Worth $ 16.10 Billion By 2032 | CAGR: 18.0%

The global Kombucha market size is expected to reach USD 16.10 billion by 2032, according to a new study by Polaris Market Research. The report “Kombucha Market Share, Size, Trends, Industry Analysis Report, By Product (Hard, Conventional); By Distribution Channel; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Kombucha, a sweetened fermented tea beverage typically crafted from black or green tea, undergoes fermentation through a symbiotic culture of bacteria and yeast strain (SCOBY). This process yields a lightly effervescent tea with a natural alcohol content of around 0.5%. Positioned as a potential probiotic drink, Kombucha is associated with various health benefits, including supporting the growth of gut microflora, enhancing digestion, and potentially reducing the risk of heart disease. The increasing consumer awareness regarding the health advantages of this beverage is expected to drive growth in the global market.

The COVID-19 pandemic led to the closure of numerous factories and warehouses worldwide, as governments implemented social distancing measures and lockdowns to curb the virus's spread. Despite these challenges, the market experienced a modest upturn as convenience stores and pharmacies remained operational to provide essential health supplies to consumers. According to a 2020 study by the National Center for Biotechnology Information (NCBI), the consumption of kombucha is beneficial for supporting the immune system, attributed to its antioxidant, anti-inflammatory, and cholesterol-reducing properties. Probiotic drink manufacturers have responded to the increased demand for immunity-boosting beverages during the pandemic by scaling up production capacities. For instance, Malaysia-based brand WonderBrew aims to double its sales by expanding its e-commerce presence, surpassing last year's sales of USD 48,000 in June. Additionally, the heightened demand for functional food and beverages that promote overall health has contributed to market growth.

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Additionally, a study published in the National Library of Medicine in June 2021 highlighted the significant impact of coronary artery disease (CAD) on global health. CAD alone is responsible for approximately 610,000 deaths annually, accounting for an estimated one in four deaths and making it the foremost cause of mortality in the United States. With the incidence of CAD rising, there is a growing demand for effective Kombucha devices to address this pressing medical need. Consequently, this factor is projected to drive the demand for Kombuchas throughout the forecast period.

Kombucha Market Report Highlights

  • In 2023, the Conventional segment dominated with the highest revenue share. The uptick in demand for traditional kombucha is in harmony with the growing enthusiasm for health-conscious hydration and the widespread adoption of functional beverages among consumers. While capitalizing on these rising trends, kombucha is simultaneously evolving and innovating to propel growth within this segment.
  • The Off-trade segment claimed the leading market share throughout the forecast period. These beverages are becoming more readily available through various distribution channels, including supermarkets, convenience stores, health stores, and online retailers. The introduction of innovative flavors is captivating an expanding consumer base, as companies offer unique options like lavender, watermelon, peach, and passionfruit alongside their original beverages, promoting them through off-trade platforms. Noteworthy sellers of these beverages include InstaCart, Drizly, Minibar Delivery (ReserveBar Express Corp.), Total Wine, and others.
  • In 2023, North America secured the leading position in the market. The regional market has experienced rapid growth as consumers increasingly lean towards a superior and healthier alternative to traditional soft drinks. In the U.S. and Canada, there is a growing demand for a lifestyle that emphasizes ethical practices, sustainability, and low sugar, contributing to the heightened popularity of this beverage. Within this region, the product has emerged as a preferred distinctive beverage, appreciated for its potential health benefits associated with fermented foods and probiotics.
  • The Asia-Pacific region accounted for the fastest growth in the Kombucha Market due to local vendors' active development of technologically advanced and competitively priced Kombuchas. It focuses on addressing the market's needs that have contributed to increased market share. The availability of high-quality and affordable stents from local vendors has been a key driver of growth in the region.
  • The global key market players include BB Kombucha, Brothers and Sisters, Equinox Kombucha, GO Kombucha, GT’s Living Food, København Kombucha, Læsk, Lo Bros., MOMO KOMBUCHA, Real Kombucha, Remedy Drinks, VIGO KOMBUCHA.

Polaris Market Research has segmented the Kombucha market report based on product, distribution channel, and region:

Kombucha, Product Outlook (Revenue - USD Billion, 2019 - 2032)

  • Hard
  • Conventional

Kombucha, Distribution Channel Outlook (Revenue - USD Billion, 2019 - 2032)

  • Off-trade
  • On-trade

Kombucha, Regional Outlook (Revenue - USD Billion, 2019 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Kombucha Market Report Scope

Report Attributes


Market size value in 2024

USD 4.27 billion

Revenue forecast in 2032

USD 16.10 billion


18.0% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD million/billion and CAGR from 2024 to 2032

Segments Covered

 By Product, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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