The global liquid makeup market size is expected to reach USD 12.3 billion by 2030, according to a new study by Polaris Market Research. The report “Liquid Makeup Market Share, Size, Trends, Industry Analysis Report, By Product (Foundation, Eye Products, Concealer, Lip Products, and Others); By Distribution Channel; By Region; Segment Forecast, 2022 – 2030” gives a detailed insight into current market dynamics and provides analysis on future market growth.
The growing need for different kinds of makeup products owing to different kind of consumers’ skin offers lucrative opportunities for market players for product innovation. With the increasing disposable income and rising internet penetration, consumers are exposed to various makeup products and follow the trend. Consumers splurge on buying the best products to achieve the desired look, and one of the essential makeup products is foundation, which offers a unique texture to the skin. The liquid foundation is available according to specific skin type, offering medium to full coverage.
The worldwide grooming industry is anticipated to witness expansion opportunities due to the inclination of the young generation toward improving their aesthetic looks. The capacity of makeup products to change the appearance of the face, skin, or entire body will boost the demand for liquid makeup products. The products have become popular among college students and working women, who frequently use them to look nice and confident. As a result, the demand for the product is fueled by the rising number of college-going working women professionals.
Many products in the market can be utilized depending on the user’s skin tone. The factors driving the rising demand for liquid products due to their ability to conceal acne, scars, and dark circles and provide a new look.
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Owing to the fast-paced and hectic lifestyle, consumers across the world are inclined towards using convenient solutions while choosing grooming products. The growing disposable income will also result in consumers spending on these products to improve their appearance. Manufacturers focus on product innovation and branding & advertising strategies to gain prominent market share. For instance, the introduction of products made with organic and sustainable ingredients in attractive, sustainable packaging. Women prefer using items that are easy to carry and apply in less time while traveling or social gatherings as it has become an essential part of a woman’s appearance and lifestyle.
Liquid Makeup Market Report Highlights
- Foundation segment is anticipated to grow rapidly over the forecast period owing to the growing number of brands offering liquid-based foundations, providing consumers with full coverage compared to a powder formulation.
- Online segment is expected to dominate the market over the forecast period. With the growing internet penetration in developing regions, including India, China, GCC, and Africa, online sales of liquid products have risen. Consumer buying behaviors have significantly changed post-pandemic, and the growth is attributable to the advantages of online channels.
- Asia Pacific is expected to grow at the highest CAGR over the projected period because of the presence of major market players in the region. The growth is attributable to the growing disposable income, rapid urbanization, and changing standard of living in the region.
- The global players include Shiseido, FENTY BEAUTY, Benefit Cosmetics, Estée Lauder, e.l.f. Beauty, Pacifica Beauty, Dior, L’Oréal, Avon Company, KIKO USA, HUDA BEAUTY among others.
Polaris Market Research has segmented the liquid makeup market report based on product, distribution channel, and region:
Liquid Makeup, Product Outlook (Revenue – USD Billion, 2018 – 2030)
- Eye Products
- Lip Products
Liquid Makeup, Distribution Channel Outlook (Revenue – USD Billion, 2018 – 2030)
Liquid Makeup, Regional Outlook (Revenue – USD Billion, 2018 – 2030)
- North America
- Asia Pacific
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa