North America Gummy Market $10.97 Billion By 2032, CAGR 14.7%

North America Gummy Market Size Worth $10.97 Billion By 2032 | CAGR: 14.7%

The north america gummy market size is expected to reach USD 10.97 billion by 2032, according to a new study by Polaris Market Research. The report “North America Gummy Market Share, Size, Trends, Industry Analysis Report, By Product, By Ingredient (Gelatin, Plant-based Gelatin substitutes), By End-use, By Distribution Channel, By Country, And Segment Forecasts, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The market is witnessing a notable surge in demand for vegan and vegetarian options, reflecting a broader consumer shift towards plant-based alternatives driven by dietary, ethical, and environmental factors. Manufacturers are increasingly turning to plant-derived alternatives such as agar-agar,pectin, and other plant-based gelling agents to replace conventional animal-derived gelatin, further fueling market growth projections for the forecast period.

The rising demand for functional and fortified gummies signifies a growing consumer interest in health and wellness products. Consumers today are seeking supplements that not only offer health benefits but also taste good, driving the popularity of gummy supplements available in various flavors.

Additionally, there is a noticeable trend towards natural products, with consumers preferring ingredients that are derived from natural sources. This shift towards natural and healthy options extends to the growing interest in vegan gummies, which cater to consumers following plant-based diets or those seeking alternatives to traditional gelatin-based supplements.

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Gummies, offered in diverse formulations, cater to the preferences of different consumer groups, encompassing adults, children, and seniors. The extensive range of products in the market ensures it is not overly reliant on any specific demographic. Nonetheless, gummy consumption is notably biased towards adults, constituting over 70% of the overall gummy consumption pattern.

Consumer preferences in the food and supplement sectors are undergoing notable changes. There has been a marked uptick in the demand for nutraceutical products recently, driven by heightened health consciousness and concerns regarding the adverse effects of processed foods and artificial additives.

Consumers now seek products that not only provide a pleasing taste but also offer added health benefits. This shift is particularly evident in the gummy market, where consumers are actively seeking functional and enriched gummies containing essential vitamins, minerals, and nutrients. The rising popularity of such gummies reflects the increasing recognition of the significance of maintaining optimal health through balanced nutrition.

North America Gummy Market Report Highlights

  • The vitamins segment dominated the market, primarily due to the rising popularity of vitamin gummies, offering consumers pleasant experiences
  • The kids segment will grow at a robust growth rate, as it comes in different forms and has a unique sweet taste
  • Online channels are expected to fastest rate, owing to heavy discounts and the rising trend of window shopping
  • U.S. dominated the market, owing to a rise in awareness among individuals and the availability in different fortified forms
  • The players include Bayer, Boscogen, Church & Dwight, Garden of Life, Haleo, Herbaland Gummy, Nature’s Bounty, Pharmavite, & SmartyPants Vitamins

Polaris Market Research has segmented the North America gummy market report based on product, ingredient, end use, distribution channel, and region:

North America Gummy, Product Outlook (Revenue - USD Billion, 2019- 2032)

  • Vitamins
  • Minerals
  • Carbohydrates
  • Proteins & Amino Acids
  • Omega Fatty Acids
  • Probiotics & Prebiotics
  • Dietary Fibers
  • Psilocybin/Psychedelic Mushroom
  • Melatonin
  • Others

North America Gummy, Ingredient Outlook (Revenue - USD Billion, 2019- 2032)

  • Gelatin
  • Plant-based Gelatin substitutes

North America Gummy, End Use Outlook (Revenue - USD Billion, 2019- 2032)

  • Adults
    • Men
    • Women
    • Pregnant Women
    • Geriatric
  • Kids

North America Gummy, Distribution Channel Outlook (Revenue - USD Billion, 2019- 2032)

  • Offline
    • Hypermarkets/Supermarkets
    • Pharmacies
    • Specialty Stores
    • Practitioner
    • Others
  • Online

North America Gummy, Regional Outlook (Revenue - USD Billion, 2019- 2032)

  • North America
  • U.S.
  • Canada

North America Gummy Market Report Scope

Report Attributes


Market size value in 2024

USD 3.67 billion

Revenue forecast in 2032

USD 10.97 billion


14.7% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

  • By Product
  • By Ingredient
  • By End Use
  • By Distribution Channel
  • By Region

Regional scope

  • North America
    • U.S.
    • Canada

Competitive Landscape

  • North America Gummy Market Share Analysis (2023)
  • Company Profiles/Industry participants profiling includes company overview, financial information, product/service benchmarking, and recent developments

Report Format

  • PDF + Excel


Report customization as per your requirements with respect to countries, region and segmentation.

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