6.90% CAGR sets 2032 Ovulation Testing Kits Market at $5.11 Billion

Ovulation Testing Kits Market Size Worth $5.11 Billion By 2032 | CAGR: 6.90%

The global ovulation testing kits market size is expected to reach USD 5.11 billion by 2032, according to a new study by Polaris Market Research. The report “Ovulation Testing Kits Market Share, Size, Trends, Industry Analysis Report, By Product (Urine Ovulation Test, Digital Ovulation Test), By Distribution Channel (E-Commerce, Pharmacies And Drugstores), By Region, And Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

Industry is experiencing a surge in opportunities due to substantial investments by key players in research and development, focused on reducing the cost of these kits. This growth is fueled by the rising incidence of gynecological disorders and infertility. Moreover, the market is benefiting from the growing awareness around family planning. According to data from the National Library of Medicine, approximately 218 million women of reproductive age in low- and middle-income countries lack access to modern contraception methods. Consequently, the use of ovulation testing kits has become prevalent among couples aiming to conceive and individuals practicing natural family planning methods.

The increasing infertility rate has amplified the demand for ovulation kits, as couples and individuals dealing with fertility problems rely on these tools to monitor their ovulation and enhance their prospects of conception. WHO reports indicate that in 2023, around 17.5% of the global adult population, roughly 1 in 6 individuals, is affected by infertility. This growing need for accessible and quality fertility care directly contributes to the heightened demand for ovulation kits, making them a vital resource for individuals and couples struggling with fertility issues.

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The market for ovulation tests is experiencing substantial opportunities owing to the surge in online sales. These testing kits, typically available as over-the-counter products in local drug stores, have simplified their accessibility through online retailers. Platforms like Amazon, Flipkart, and Walmart facilitate easy purchase of these kits. Market players are proactively adopting strategies to market ovulation testing equipment through their own business websites. For instance, Modern Fertility has established dedicated online stores for its product offerings. These developments signify a growing trend toward digital retail, which is anticipated to persist and propel the market's growth further.

In the United States, nearly 19% of married women aged 15-49 struggle to conceive after a year of trying, while 26% face challenges in carrying a pregnancy to full term. These difficulties not only have physical implications but also take a toll on individuals emotionally and psychologically. A study involving 200 heterosexual couples dealing with infertility revealed that half of the women and 15% of the men considered infertility to be the most distressing experience they had ever faced.

Ovulation Testing Kits Market Report Highlights

  • Urine ovulation test segment dominated the market, owing to rise in the use of ovulation test kits in home settings
  • E-commerce segment will grow rapidly, owing to the preferred choice by the young generation and discounts being offered
  • North America dominated the market, owing rising cases of in-fertility cases, and rising disposable income of younger women
  • The key market players include Swiss Precision Diagnostics, Proov, Easy@Home Fertility, Ro, Piramal Healthcare, Fairhaven Health, and PREGMATE

Polaris Market Research has segmented the ovulation testing kits market report based on product, distribution channel, and region:

Ovulation Testing Kits, Product Outlook (Revenue - USD Billion, 2023 - 2032)

  • Urine Ovulation Test
    • Test Strip Type
    • Cassette Type
    • Midstream Type
  • Digital Ovulation Test
  • Saliva Ovulation Test

Ovulation Testing Kits, Distribution Channel Outlook (Revenue - USD Billion, 2023 - 2032)

  • Hypermarkets and Supermarkets
  • E-Commerce
  • Pharmacies and Drugstores

Ovulation Testing Kits, Regional Outlook (Revenue - USD Billion, 2023 - 2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Netherlands
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Malaysia
  • Latin America
  • Argentina
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • Israel
  • South Africa

Ovulation Testing Kits Market Report Scope

Report Attributes


Market size value in 2024

USD 3 billion

Revenue forecast in 2032

USD 5.11 billion


6.90% from 2024 – 2032

Base year


Historical data

2019 – 2022

Forecast period

2024 – 2032

Quantitative units

Revenue in USD billion and CAGR from 2024 to 2032

Segments covered

By product, By Distribution Channel, By Region

Regional scope

North America, Europe, Asia Pacific, Latin America; Middle East & Africa


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